Mindjumpers

JULY 11, 2012

Brisk Iced Tea is a good example of this. Know your target group. Make sure that the wall photo will improve the understanding of the status update. Think outside the box. Users like to be entertained, so don’t be afraid to take your wall photos one step further. Make sure your photos have the right dimensions.

Engagement 273

Engagement Facebook How To Upcoming 273

Mindjumpers

FEBRUARY 2, 2011

For example, Southwest Airlines do the following: - Team members handling Facebook activity sign their names to their responses. It encourages localization with 20 local station Facebook pages covering specific Southwest airport operations groups. . - Once you get active, it’s important to personalize audience experiences.

Airlines 232

Airlines Social Media Collaboration Travel 232

Mindjumpers

APRIL 26, 2013

Define a list of topics or themes that you can create conversations about based on your brands values, beliefs and target group. As an example, Kronenbourg 1664 uses French culture as one of their conversational touch points. The purpose of the topics is to drive conversations in a community.

Company 212

Company Overview Conversation Communities 212

Mindjumpers

JUNE 17, 2011

However, at Mindjumpers we rather like to look at it as being ‘Tribesourced’ The term Tribes was suggested by Seth Godin in 2008 as a “ group of people, large or small, who are connected to one another, a leader and an idea&#. A good example of this is Michael Jackson’s new video for the song “Behind the Mask&#.

Crowdsourcing 196

Crowdsourcing Video Film Flickr 196

Mindjumpers

AUGUST 23, 2018

This could be surveys, interviews or focus groups. Some examples from a recent study in a university being, 90% of professors saying they work harder than average and 44% of students reporting they had donated to the university in the past year when in reality it was 28%. Traditionally market research has been built on claimed data.

Focus Group 100

Focus Group Curation Data Survey 100

Mindjumpers

AUGUST 31, 2012

Having them understand and connect with your brand values, you create a stronger bond of loyalty with your target group – just take successful brands as Apple, Nike and Ben & Jerry’s for example. As any other copywriting you do, you would want to affect people. Similar Posts: Editorial Planning for Facebook Marketing.

Communities 232

Communities Loyalty Apple Conference 232

Mindjumpers

NOVEMBER 30, 2010

The latter example did not come from overseas, but came to my knowledge through a very close friend who had been headhunted by no other than the global giant Google. Receiving and reviewing applications I have often seen examples were people do not write the same experiences in their CV as on their LinkedIn profile.

LinkedIn 268

LinkedIn Google Technorati Social Networking 268

Mindjumpers

APRIL 12, 2011

For example, one of them is the application called Forums that I work with. The questions that are discussed on the forum can also serve as a possible source of topics and content both with real time examples. A place for discussions, comments and some crazy debates over new thoughts. Is that all? Then it is time to rethink!

Communities 222

Communities Forums Community building Blogosphere 222

Mindjumpers

JANUARY 3, 2011

At least, according to the 2010 edition of the ‘Consumer New Media Study’ by Cone, a Boston-based Omnicom Group company that specializes in brand trust. The average user of social and new media follows less than five brands. Cone calculated that the average user of these so-called “new” media, follows exactly 4.6

Loyalty 205

Loyalty Social Media Study Social Networking 205

Mindjumpers

SEPTEMBER 14, 2012

we are thanks to our Ben & Jerry’s community managers in Sweden, Norway and Finland able to post social content that implement local traditions into the conversations we want to create, conversations that are easy for the target groups to relate to and engage with.

Communities 234

Communities Brands Authentication Cost 234

Mindjumpers

DECEMBER 28, 2010

Via social networks people all over the world are able to interact, share content, valuable advice and also recommend products to each other, for example. High heals have stepped on runways, the new collections have been featured on famous models and the exclusive group of high fashion characters have been catched on front-row.

Social Media 218

Social Media Fashion Technorati Campaign 218

Mindjumpers

MARCH 23, 2016

There are many visual-based brands that invest a great deal of money into Instagram to be able to reach a specific audience or age group. One example is brands paying influencers to promote their product, which has ultimately made it possible for those influencers to make a living by monetising their audience on the platform.

Feed 100

Feed Feedly Instagram News 100

Mindjumpers

DECEMBER 3, 2010

However, in trying to answering it, one can find a lot of value for his business and “target groups” in this integrated social media and cross-channel marketing age. It’s a simple question but when looking at it, you’ll quickly discover it is all but easy, depends on many factors and requires a good deal of psychological insights.

Content 213

Content Social Bookmarking Press Release Research 213

Mindjumpers

NOVEMBER 28, 2013

Everyone involved with the making of “My Beautiful Broken Brain” has been gathered together by Lotje – a group of people she trusts to help bring her film to life.

Film 227

Film iPhone Project Meeting 227

Mindjumpers

JULY 1, 2010

In defining a strategy the following elements can play a role: 1) Segmentation The various target groups are divided into segments. On top of that, everything has to be tracked and lead to more contact moments. The content must be relevant to your prospective clients and customers, taking their profile into account.

B2B 189

B2B Strategy Content Marketing 189

Mindjumpers

DECEMBER 7, 2012

In an admittedly nerdy and slightly unflattering moment, I clicked the link expecting to indulge in examples of brands completely misunderstanding the rules of engagement on Facebook. It is about having the most amazing visuals and eloquent updates in the context of your target group. Fans + followers = Customers?

Content 233

Content Groups Groups Communities 233

Mindjumpers

AUGUST 9, 2012

It takes a thorough knowledge of your target group as well as your own brand identity to create a trustworthy social brand identity. You have to create a special bond between your brand and the personal lives of your target group. Time to get personal. Personality creates loyalty.

Social Media 235

Social Media Loyalty Airlines Marketing 235

Mindjumpers

NOVEMBER 5, 2010

Consumer centred groups will now be able to draw their consumers targeting them according to geo-location services offered. Why didn’t he connect with brilliant minds that are out there running other social platforms and for example incorporate FourSquare into this grand plan of his. Brilliant marketing strategy.

Foursquare 208

Foursquare Facebook Social Graph Technorati 208

Mindjumpers

DECEMBER 12, 2012

Its users are mainly university students, though there are a growing group of users who keep using Renren after graduation to keep in contact with their university friends. Besides the 3 listed here, there is a huge group of more specialized social networks. There is a network for pretty much any group of people in China.

Social Networking 241

Social Networking Instant Messaging Nielsen Mobile 241

Mindjumpers

MARCH 27, 2013

Define a list of topics or themes that you can create conversation about based on your values, beliefs and target group. Like a space jump for example. Getting them to understand and connect with your brand and its values, you create a stronger bond of loyalty with your target group. Or a moonwalking pony.

Content 264

Content Patterns Communities Loyalty 264

Mindjumpers

JANUARY 9, 2013

This means that a brand with an established Facebook page can create a message and then send it to the fans of their page, making the distribution of the message to the target group run smoothly. However, as of today, it is only possible to distribute the message to 40 recipients at a time.

Facebook 247

Facebook Discount Marketing Retail 247

Mindjumpers

AUGUST 1, 2012

In this report, it’s therefore interesting to be presented with even more concrete examples on what investment in social media can actually bring along. In the report, this is presented with the following example: As seen above, friends of fans thereby become a great part of a brand’s potential online audience. Key findings.

Retail 230

Retail Report comScore Brands 230

Mindjumpers

NOVEMBER 11, 2015

It’s not only made me aware of local context, but also the diversities in political, environmental, religious and cultural tastes and behaviour between different ethnic groups in each market. While many companies invest a lot in targeting the right audience, the content is not always relevant. Creating Maximum Relevance Efficiently.

Content 100

Content Social Media Management Eventful Team 100

Mindjumpers

JANUARY 23, 2012

This report uses Forrester’s Social Technographics groupings to show how people around the world use social media. Japan doesn’t follow typical emerging Asian social media patterns: Some aspects of Japanese culture carry through to social media preferences: Japanese consumers have, for example, a preference for online anonymity.

Social Media 234

Social Media Patterns Statistics Report 234

Mindjumpers

MARCH 7, 2014

Tumblr is a platform based on visual context rather than text, which makes the content easier to comprehend for a larger group of people. Finally, it’s always nice with some inspiration and – to stay in the Tumblr universe – some visual examples. Why are they so popular? Who’s good at this? The White House.

Tumblr 205

Tumblr Guidelines Hashtag SEO 205

Mindjumpers

SEPTEMBER 10, 2010

High heals have stepped on runways, the new collections have been featured on famous models and the exclusive group of high fashion characters have been catched on front-row. For example, Louis Vuitton live-streamed its show on their Facebook Page. Is there any difference between the fashion week procedure now and some years ago?

Fashion 251

Fashion Industry Social Media Blogger 251

Mindjumpers

JANUARY 30, 2013

Here’s a good example from General Electric, who has already started experimenting with the app: Take flight. Vine, on the other hand, is a tool for direct brand communications and storytelling within harsh restrictions that call for great target group understanding as well as brand image communication. BrilliantMachines vine.co/v/bJneXzMEEzJ.

Banking 203

Banking Mobile Video Brands 203

Mindjumpers

OCTOBER 21, 2010

Those targets groups you want to reach are out there. This case is a really good example of how social media allow us to connect with those people who otherwise would be hard to reach. So the question is rather how you should use social media to find them, listen to them, get them interested and to turn that interest into action.

Social Media 195

Social Media Technorati Communities RSS 195

Mindjumpers

MARCH 2, 2015

Besides these examples from Anne Street studios, several brands have already tried to implement the format into their content mix. Twitter Aim to Regain Momentum with New Video & Group Message Features. General Electric. Similar Posts: How to secure your Facebook Page from being hacked. Snapchat as a platform for branded content?

Video 100

Video Tumblr Foursquare Facebook 100

Mindjumpers

AUGUST 11, 2010

Demonstrate your know-how for example and share valuable content and teasers. Think benefits for the target group and take care of blog posts, online videos on YouTube, presentations on slideshare, infographics or photos on Flickr, etc. Next to the use of social network sites you can also use proprietary community platforms.

Marketing 171

Marketing Module Forums Social Networking 171

Mindjumpers

FEBRUARY 18, 2015

Common examples of dark social include links copied and pasted into emails or instant messages, or shared via text message – all methods that do not automatically attach any tracking tags. Twitter Aim to Regain Momentum with New Video & Group Message Features. Similar Posts: How to advertise and optimise posts on Facebook.

Social Media 100

Social Media Instant Messaging Tips URL 100

Mindjumpers

SEPTEMBER 10, 2010

For example, if you just think about your circle of friends, is there anybody who is not on Facebook? Therefore, as a business wanting to reach a large target group, there’s a good chance to succeed by establishing a presence on social networks.

Social Networking 208

Social Networking Fashion Marketing Disqus 208

Mindjumpers

JUNE 14, 2012

Thanks to these functions, Tumblr has a social structure that allows you to connect with your target group on a level that can be hard to achieve on other blogging platforms. The Adidas Originals’ Tumblr blog is a great example of how to create engagement and involve Tumblr users with a brand based on the users own terms.

Tumblr 268

Tumblr Marketing Blogger Sports 268

Mindjumpers

SEPTEMBER 26, 2011

For example, it’s first of all the responsibility for a social strategist to evangelize a new initiative. The statistics in the infographic were pulled from LinkedIn data, job listings for positions in the field and a report by Jeremiah Owyang of Altimeter Group. What do you look for in a social strategist?

Overview 271

Overview Statistics Groups Groups 271