The Reality of Social Currency
Direct Marketing Observations
NOVEMBER 20, 2013
Case in point, this morning I came across an interview with Erich Joachimsthaler, a former Harvard professor, author of over 40 articles & two books on brand strategy and the CEO of Vivaldi Partners Group. It has about 650,000 likes on Facebook, compare this to more than 17 million for Nutella and 34 million for Oreo for example.
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