Direct Marketing Observations

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The Reality of Social Currency

Direct Marketing Observations

Case in point, this morning I came across an interview with Erich Joachimsthaler, a former Harvard professor, author of over 40 articles & two books on brand strategy and the CEO of Vivaldi Partners Group. It has about 650,000 likes on Facebook, compare this to more than 17 million for Nutella and 34 million for Oreo for example.

Loyalty 226
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This week’s #Socialmedia Tweetchat Topic: Social and the New Model For Market Segmentation #sm48

Direct Marketing Observations

Market segmentation is more than what markers do with homogeneous products before deciding which actress to use in the commercial to best reach a desired consumer group. To explore ways by which to re-imagine consumer grouping, we must get past the traditional segmenting like demographics, geography, income, even behavioral.

Marketing 152
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Social Media Marketing Challenges in the Biotech Industry

Direct Marketing Observations

In the past, we have found that LinkedIn user groups have been mildly successful from a targeting standpoint but even that can sometimes be an inexact science as well-, but it is worth trying. In our example above we mentioned chief scientists who hung out on LinkedIn. It’s imperative to dig into your audience personas.

Industry 146