Akamai Marketing

SEPTEMBER 20, 2012

My class last night at Pacific New Media was not only a great time, but a great example of the natural draw and curiosity that surrounds social media. Perhaps this group of people have been doing what social media professionals have been recommending to their clients: listening.

Social Media 167

Social Media Class Groups Groups 167

Akamai Marketing

MARCH 23, 2011

While most the examples within the book are of enterprise-sized businesses, the mini-case studies of numerous different types of brands ranging from WD-40 to Lunapads (a feminine protection product) to the oft-cited Zappos, Wikibrands proves that no matter the product, engagement can happen with a strong and willing brand.

Review 142

Review Company Klout Policies 142

Akamai Marketing

APRIL 4, 2011

Granted, its a general tool, if for example, your audience are a specific subset, say Mom’s, you might know some other things about your audience and how they like to interact, but this is still a great place to start.While this information is not new, its still relevant, so go ahead and check it out. Think about it.

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

FEBRUARY 22, 2011

For example, from SocialOomph, you can also schedule Tweets, even bulk upload them. Some are free, some are part of their paid service. I tried their paid service and I just felt that that overall, the services were clunky and in some cases, redundant to tools I like better.

Tools 163

Tools Klout Policies HootSuite 163

Akamai Marketing

FEBRUARY 8, 2011

For example, instead of telling me that there are 150 Million people on Twitter, tell me how many people on Twitter are talking about the same things I am. There are some tips, but they are essentially 101 tips. Overall, I like PostRank, its a relatively new tool so I suspect that they will continue to improve.

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

DECEMBER 28, 2012

But throughout the book, Kawasaki provides examples of how his social community made the book better, during each phase. While Kawasaki didn’t use these methods himself, he provides some examples of those who did. In the marketing world, we essentially do this through focus groups. The Social Role in Self Publishing.

Review 121

Review Publishing Crowdsourcing Focus Group 121