Adam Sherk

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SEO Tips for Infinite Scrolling

Adam Sherk

Social sites use infinite scrolling as a way to offer a never-ending stream of new content, and it has appeal for sites that want to offer a seamless browsing experience for large groups of items. Mashable is a Good Example. Publishers are starting to use it more often too on their home and channel pages. Don’t Forget SEO.

SEO 245
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Survey: Pinterest a Great Source of Links for Publishers. What Types of Sites Get the Most Links?

Adam Sherk

The surveyed group includes the magazine sites in my Pinterest traffic survey plus quite a few more that we work with at Define Media Group. Lately I’ve been noticing some impressive Pinterest link counts in the linking domains report under “Links to Your Sites.”

Survey 166
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Trending Sources

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Look at That, a Google+ Audience That is Largely Female

Adam Sherk

For example, take a look at the +1 Audience Report from the Google Webmaster Tools profile of a major fashion site. Women are the strong majority in every age group: Now for a fashion magazine site with a largely female readership that is hardly surprising. Here are a few more examples. Women’s Site. Entertainment Site.

Google 119
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Local TV News Teams Having Fun with Pinterest

Adam Sherk

Today Kim Wilson and I are leading a social media workshop for a group of local TV and radio stations. There are some good examples out there however such as Fox 8 News in Cleveland, KARK 4 News in Little Rock, Seattle’s KING 5 and WHSV 3 in Harrisonburg, VA.

Team 148
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Search Trend Optimization for Evergreen Content

Adam Sherk

For example yesterday I noticed this tweet from @YahooSearchData : I’m not sure what drove the sudden spike in search activity around “polenta&# but it is a perfect fit for sites that cover recipes, cooking and food-oriented topics. But that doesn’t mean that opportunities never arise.

Trends 114
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Link Building Tactics for Publishers

Adam Sherk

These activities typically involve collaboration with multiple groups including tech, edit and audience development as well as the SEO, PR and social media teams. For example, creating a large extended footer with links to every site in your network, with anchor text that is clearly for SEO, is not the way to go. Recommended Tactics.

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News Sites on the New Digg: Who is Active, Who is Gaining Followers?

Adam Sherk

For example Phoenix New Times, WGNTV and Seattle Weekly all have 0 followers as of today). 2) I did not include sites from the Technology category but several in that group have attracted decent followings including Engadget (24,011 followers), Gizmodo (17,546) Mashable (14,528), Wired (9,695) and Ars Technica (7,724).

Digg 134