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How to Create a Brand Community: A Step-by-Step Process

Social Media Strategies Summit

Maybe it is an ongoing process and an infinite loop. Brand communities could be anything from a Facebook group to an online forum on the brand’s website. Harley Davidson, for example, created a strong offline community of people who loved riding their Harley bikes. Need an example? Here’s an example: Image via Instagram.

Process 162
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How to build a competitive analysis report with examples and tools

Sprout Social

For example, if you’re selling video editing software, you might use a competitive analysis report to learn how easy or difficult it is for novices to use your tool compared to your competitors’ tools. Examples of competitive analysis reports Here are some sample scenarios showing the details a competitive analysis report should focus on.

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Domain Name Uniform Rapid Suspension System URS: National Arbitration Forum First ICANN Provider

Bill Hartzer

The National Arbitration Forum is the first officially ICANN -approved provider of the URS. Trademark owners have been asking for a quick takedown process for domain names that clearly infringe on a trademark owners’ rights. And now it appears that the URS is going to be put into action.

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How to Use Social Listening to Retain More Customers

Webbiquity SMM

In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals. For example, this tweet talks about Domino’s Pizza without tagging the brand. Manually tracking individual mentions is a time-consuming process.

Sentiment 142
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How to use AI analytics for targeted business decisions

Sprout Social

AI analytics is the process of extracting useful information from big data using advanced machine learning (ML) and AI tasks like natural language processing (NLP). AI analytics depends on four critical AI sub-tasks to provide insights—machine learning, natural language processing, neural networks (NNs) and deep learning (DL).

Analytics 113
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How to supercharge your marketing strategy with AI automation

Sprout Social

This combination enriches regular automation by embedding AI capabilities, like the ability to learn and adapt from previous tasks, into the process. Take for example, Sprout’s AI-driven Social Media Listening solution. AI automation is the integration of AI with the automation of repetitive, rules-based tasks.

Strategy 104
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Conversational analytics: How to use social listening for brand insights

Sprout Social

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. For example, Simpli.fi In doing so, they have leveled the playing field for brands of all sizes and industries.