Waxing UnLyrical

AUGUST 1, 2012

The points he tweeted back basically amounted to just one: social media cannot be used to sell anything, so why deceive people with tips to help them do that? I’m not a social media evangelist, and I’m very cautious about how I engage in this space. Photo credit: havi , courtesy Flickr, CC 2.0.

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Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Technology.

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Waxing UnLyrical

JULY 28, 2011

Have you come across a social media bully lately? And I’ve thought a lot about this before deciding that, in essence, people who behave like this are social media bullies. Community conversations led to one of my favorite posts yet (and, I think, yours) on social media barfshiners.

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Waxing UnLyrical

MAY 12, 2011

Image: dj0ser via Flickr, CC 2.0. It was my reaction to seeing a spate of social media status updates that came across (granted, to me) as overly-inspirational or doggedly in the pursuit of convincing everyone else that, “Gee, folks, I have SUCH a great life, LOOK at me, I’m super-duper-califradgilistically-awesome!

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Waxing UnLyrical

JULY 31, 2012

Would you agree that social media is faster than seismic waves? To me, this incident exemplifies how badly we are hooked on social media. That said, is social media all that bad? Multiple instances in the recent past tell us that social media platforms like Twitter and Facebook have become lifesavers.

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Social Media Press Release Flickr Fashion 202

Adam Cohen

JUNE 8, 2010

I had an interesting discussion recently about Social media strategies. When discussing inputs to a social media strategy, an admitted “social media skeptic&# replied that she thought there shouldn’t be a need for them; rather that social media strategies were really just customer relationship strategies.

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Waxing UnLyrical

SEPTEMBER 28, 2012

So given that you have already interacted via social media, I don’t think it’s too much to say, “I’d love to learn a little more about <your company>… would you have 20-30 minutes for me to say “hello” to you in person over coffee? Image: naunasse via Flickr, CC 2.0.

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Writtent Blog

MAY 28, 2014

Here is a list of proven words that you can use in headlines and titles to gain more interest from your readers and promote sharing on social media. Example: 9 Secrets About Writing Viral Headlines. Example: Amazing Uses for 3D Printers! Example: 5 Projects to Start Right Now. Incorporating phrases like.

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Social Media Marketing

JANUARY 26, 2012

The Airlines To my knowledge, Southwest was the first airline (or at least the most prominent early on) to get involved with social media. They've made great use of Flickr, YouTube, Twitter, Facebook and more and have always led with a very human and very customer-centric approach. That finger wag gets me every time.

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Waxing UnLyrical

JULY 11, 2012

Social media listening. Social media monitoring. Social media tracking. Social media intelligence. There are many descriptions of how we can use social media as a listening tool , to complement (or replace) our more interactive approach where we converse too. Challenge on.

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Mindjumpers

OCTOBER 29, 2010

However, his innovate use of social media to sustain the hype around his person during a longer off-screen period deserves another post. So in order to satisfy his tribe of followers and keep the hype going during his off-screen ban, Conan turned to the online-universe and re-positioned himself as a social media-phenomenon.

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Waxing UnLyrical

AUGUST 21, 2012

Just one of the many interesting factoids our group was given when the Regina Police Service (RPS) sent its social media officer, Kaeli Madill, to talk to us about all things Twitter and Facebook. RPS updates their social media sites every day – once in the morning and again in the afternoon.

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Waxing UnLyrical

OCTOBER 26, 2011

And since the topic of influence in social media isn’t going away any time soon, particularly with new tools cropping up , we thought we’d talk about that. How do you approach measuring influence in social media? Here’s the transcript of #measurePR with Jen on influence and social media.

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Waxing UnLyrical

JULY 24, 2013

and will be particularly interesting to you if you work at the intersection of health care and social media. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. If social media and blogs in the U.S

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Waxing UnLyrical

JULY 19, 2013

So given that you have already interacted via social media, I don’t think it’s too much to say, “I’d love to learn a little more about <your company>… would you have 20-30 minutes for me to say “hello” to you in person over coffee? Image: naunasse via Flickr, CC 2.0.

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Waxing UnLyrical

SEPTEMBER 19, 2012

It is also fascinating to see volunteers across the globe helping this community grow… there are people who are involved in growing its social media presence, working on SEO, volunteers organizing local meet-ups regularly to build the community… all-in-all, this is the first such social network for sustainability that I have come across.

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Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing.

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Social Media Marketing

JUNE 19, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Adam Cohen

AUGUST 24, 2010

Social media provides opportunities for two-way and multi-way conversation, which requires discipline, research, scale and transparency. Three Industry Examples. Making the leap to engage customers through leveraging social media tools can be a similar experience to leaping off that cliff. Related Posts.

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Harp Interactive

OCTOBER 9, 2009

Social media isn’t always the right tool for the job. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Not every company needs a blog.

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Social Media Marketing

JULY 18, 2013

How to turn customers into advocates, a surprising number of people won’t take action based on TV ads, the progress of social business, WeChat is in the sites of Chinese telcos, measuring sponsorship effectiveness, the role of PR in sponsored content, the #2 concern of the C-suite and more, it’s This Week in Social Media.

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Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

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Social Media Marketing

MARCH 4, 2010

At the risk of giving away too much of what we do (not really - everything we do in social media is in the public, so you just need to pay attention or search around to find out), I'd like to share with you a little bit about Ford Motor Company's approach to social media. Tags: Ford Video social media.

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Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media.

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Techipedia: Tamar Weinberg

AUGUST 25, 2010

With social media, an abundance of resources are at your fingertips. However, without a successful plan and any adequate preparation, your social media efforts will fail. Don’t make your social media efforts half-assed. If you’re going to engage in social media, do it!

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Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. What''s next for social?

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Hootsuite

JULY 29, 2021

You might be the most amazing social media manager in the world, with an impeccable social strategy and well-honed posting schedule — but that doesn’t mean you know how to take a picture. For example: even Grammy-winner Michael Bublé doesn’t know how to eat corn like a normal human.). Flickr Commons. That’s okay!

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Convince & Convert

JUNE 30, 2011

As a mobile obsessive, you instinctually check your Facebook, Twitter and all the rest of your social media accounts while you brush your teeth, only to find that someone has interacted with your brand. Flickr image by Joi). ( The world stops – you must answer. How could they?

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Social Media Marketing

MAY 15, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Image credit: Jill Clardy (Flickr).

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Waxing UnLyrical

APRIL 11, 2011

Social media talking heads and agencies will use fancy numbers because they look impressive, and it benefits their businesses. Social networks will also do the same, partially to attract news coverage, members, and investors. Cartoon: HubSpot via Flickr, CC 2.0. Another example is Yelp! mobile app.

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Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Explain your goals and establish clear guidelines for any mention of the company on social media sites.

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Review Social Media Marketing Handbook 152

Social Media Marketing

APRIL 22, 2011

When tied to other accounts such as Twitter, Facebook, Flickr, YouTube, LinkedIn and blogs, your net worth rises based on the content you either create or share. But like the other sites, it's also a social network itself. Below are some examples. We expect to add more content channels as we continue to explore the system.

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Bare Feet Studios

MARCH 29, 2011

Both are targeted to the newbies who are thinking about social media use. The Nonprofit Social Media Decision Guide (PDF). ROI Examples for Nonprofits. How Nonprofit Organizations Can Use Social Media to Power Social Networks for Change (from my friend, the amazing Beth Kanter. MarylandZoo.tv.

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Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

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Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

There are a few jokes going around the blogosphere right now regarding what it means to be a social media expert. Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert.

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Direct Marketing Observations

JULY 6, 2010

Traipsing in and bellowing to anyone who will listen, that the tranformative nature of social media will change the way you do business for the better, is a lofty claim. What if you could only use one “social solution&# ? Let’s say you’re a consultant, which social media solution would you suggest and why?

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Socialized

JULY 7, 2009

Social media just got faster. Immediacy is one of the Six Valuable Attributes of Social Media. We’ve recently had an obsession with brevity in the form of Twitter, and shortened URLs for example. Tags: Social Media Video Flip impulse iPhone 3GS posterous YouTube.

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