Jon Loomer

MAY 31, 2023

Chatbase provides the options of files (PDFs or Word docs), text, website URLs, and Q&A (providing example questions and answers). Here are examples of pieces of content that I created to help improve the knowledge base of the bot: Where Should I Start? Trained Content To train the bot, we need to give it content.

Training 186

Training Content URL FAQ 186

Sprout Social

APRIL 4, 2023

Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands. Ephemeral content in social media refers to any kind of content that is visible for a short amount of time, typically for 24 hours. What is ephemeral content? Stories can be a great way to drive leads and customers.

Strategy 114

Strategy Content How To Marketing 114

Ignite Social Media

FEBRUARY 11, 2020

Remember to record the HEX codes so your team can use and reference these in the future.). If you’re not sure where to start, spend some time examining existing color palettes and photo edits to see which colors are naturally reoccurring in your feed. Next, choose your fonts. Step Two: Choose Your Filters (Or Go au Naturale).

Instagram 194

Instagram Brands How To Remix 194

Sprout Social

JULY 19, 2022

We explore what hashtags are, how to use them and examples of ways brands are successfully ushering in the new era of hashtagging. Hashtagging examples to spark your next big idea. Before its use on social media, it was most widely known as a pound or number sign (example: #2 pencil). What is hashtagging? How to use hashtags.

Hashtag 119

Hashtag How To Guidelines Telecommunications 119

Keyhole.co

MARCH 26, 2024

Here’s an example from YouTube where the brand has a series of videos based around the LEGO Friends brick and minifigure sets. Instead, LEGO keeps touching base with various pop culture references and fan favorites. LEGO cashes in on this pop culture reference with posts like the one above.

Construction 52

Construction Social Media Strategy Collaboration 52

Jon Loomer

DECEMBER 1, 2022

When I saw “Go Broad,” I’m referring to the practice of using an audience that includes everyone within a given country. I use this example often because I’ve experienced it. Let’s break this down… What Broad Targeting Looks Like. No adjustments made to narrow your audience. Not a tennis shoe.

Facebook 200

Facebook System Conversation Eventful 200

Buffer Social

OCTOBER 17, 2017

So we’re collecting all the relevant Facebook algorithm factors, updates, and changes and placing them here in this post for easy reference. Posts that are timely or reference a trending topic. We want to help you understand how your Facebook posts get viewed on Facebook. Facebook algorithm values. Last updated: October 2017).

List 190

List Facebook Feed Feedly 190

Sprout Social

SEPTEMBER 2, 2020

As noted in our example section below, brands are constantly experimenting with new video formats, features and styles to keep their videos fresh. Now, let’s look at some real-world examples of Instagram video in action. Just look at the popularity of video via Instagram Stories for reference. Time-lapse videos.

Instagram 143

Instagram Video Brands Compete 143

Social Media Strategies Summit

NOVEMBER 28, 2022

This FB ads guide looks at advertising best practices, plus 16 examples of the best converting Facebook ads from some of our favorite brands. For example, if you sell modern furniture, you can target an audience of people who just bought their first home. Frequency : Frequency refers to the number of times a user sees your ad.

Examples 246

Examples Facebook B2B Instant Messaging 246

Hootsuite

NOVEMBER 9, 2023

And when you find something that teaches you something, you should screenshot it for your reference. View this post on Instagram A post shared by Hootsuite (@hootsuite) For example, you may want to screenshot the social media calendar above and save it to your desktop. Does Instagram notify when you screenshot a profile?

Instagram 79

Instagram HootSuite Notification iPhone 79

Sprout Social

MARCH 30, 2020

Below are some awesome examples of benefit-driven headlines from Lauren Pope of G2. This means referring to yourself or your company in the first-person (“I” or “We”) and your reader in the second-person (“You”). Let’s look at some examples. Put together headlines that promise a payoff.

Content 139

Content Case Study Sample Samples 139

Hootsuite

FEBRUARY 5, 2024

Examples of Instagram analytics metrics include impressions, likes, shares, and audience growth over time. For reference, the average monthly follower growth rate is 0.98%. These, however, are just the tip of the iceberg — we go into a lot more detail later on in this post. #1 1 Analytics Tool for Growth Beautiful reports.

Analytics 97

Analytics Instagram HootSuite Metrics 97

Sprout Social

JULY 25, 2022

The term refers to the level of influence that these social media creators have on their audiences. Most influencers don’t actually refer to themselves by the term, though. What are some examples of Instagram influencer marketing? Below are a few examples of influencer content in action. Fair question!

Influencer 109

Influencer Instagram Brands Marketing 109

Hootsuite

JULY 6, 2022

Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. Instagram commerce refers to just the buying and selling over Instagram. Article, for example, uses their Instagram bio to ask folks to use their branded hashtag to post their UGC. What is Instagram eCommerce?

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

JUNE 29, 2023

Examples of lo-fi content include, but are not limited to: Facebook photo dumps Screengrabs of TikToks Instagram Stories that are clearly shot on someone’s phone The risks and rewards of lo-fi content For emerging and established brands alike, lo-fi content can be a step outside of the marketing comfort zone.

Content 110

Content How To Trends ROI 110

Sprout Social

AUGUST 8, 2023

This is often used in reference to Google and the web pages that appear in search results. For example, this article is an example of a piece of content optimized for traditional SEO. User interactions User interactions refer to the actions each user has taken on videos they’ve already watched. What is TikTok SEO?

SEO 92

SEO How To Hashtag Engineering 92

Buffer Social

JANUARY 23, 2024

  For example, while the comment below didn’t get much engagement, I woke up to find a flurry of notifications after sharing my thoughts on a thread started by one of my favorite creators. Tap the paper plane icon below any threads you post to share it to your Instagram Stories or straight to your feed. 

Team 103

Team How To Instagram Authentication 103

Jon Loomer

DECEMBER 6, 2023

More often than not, they are merely referring to the campaign objective. Here’s an example… You could select Maximize Number of Impressions as your performance goal using any of the six objectives. When an advertiser tells me that they are running a Sales campaign or Leads campaign, I have to follow up with clarification.

Campaign 152

Campaign Advertising Cost Conversation 152

Ignite Social Media

SEPTEMBER 17, 2018

One of the ways that we encourage clients to ensure that they are doing so is to create a visual strategy specifically for social and often reference it when creating social content. Here’s an example from #client Altar’d State. A recent example that I came across for a client is hashtag #boatlife. Utilize Instagram Stories.

Instagram 153

Instagram How To Hashtag Retail 153

Buzz Marketing for Technology

JUNE 27, 2008

If you put in the name of a blog, say for example google tutor , if it finds a feed with exactly that name you will be subscribed automatically (read more here ). If you put in the name of a blog, say for example google tutor , if it finds a feed with exactly that name you will be subscribed automatically (read more here ).

Google Reader 113

Google Reader Bookmarklet Feed Feedly 113

Hootsuite

MAY 19, 2022

More specifically, social proof refers to the way people tend to do what other people are doing when they’re not sure what they’re supposed to do. Monte Cook Games, for example, pinned their latest Kickstarter campaign to maximize its visibility. The algorithm is a black box of math that orders posts. Source: ASOS on Facebook.

Tips 141

Tips HootSuite Facebook How To 141

Jon Loomer

SEPTEMBER 4, 2018

Facebook’s unpublished posts, also referred to as “dark” posts, are actively used by advertisers. Other times, they are the result of Facebook’s functionality (Example: Lead Ads are unpublished by default). These are often used as advertised (also referred to as sponsored) posts only.

Publishing 162

Publishing How To Facebook Advertising 162

Jon Loomer

JANUARY 9, 2020

In the example below, I’ve started typing “Samsung Galaxy s10,” and options populate that can be selected: You can select multiple options in this list of devices where you would like to have Facebook place the ad: Of course, some specific devices may not be available in this list.

Mobile 174

Mobile Instagram Facebook How To 174

Keyhole.co

APRIL 18, 2023

Consider this example. For example, tracking likes, comments, and followers can help brands understand how well their content resonates with their audience. For example, tracking impressions, reach, and followers can help brands understand who is viewing their content, where they are located, and when they are most active on Instagram.

Metrics 52

Metrics Instagram Hashtag Sentiment 52

Ignite Social Media

NOVEMBER 19, 2018

Referred traffic/Landing page Views – Click-through rate is a good way to initially judge content’s ability to drive clicks, but often the number of clicks is lower than the number of traffic driven by your social content. . % Is your content referring the same people with each campaign?

Metrics 154

Metrics Social Media Sentiment Loyalty 154

Jon Loomer

NOVEMBER 3, 2019

I provided my own examples above, but Google provides suggestions, too. In the example above, I altered a URL that is specifically for the Audience Network placement. I compared other visits via mobile and referred by Facebook, which averaged over a minute. Create a URL with UTM Parameters. Everything after the “?”

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URL Facebook How To Sample 154

Sprout Social

JANUARY 31, 2024

YouTube engagement refers to the level of activity associated with your channel and videos. For example, increasing YouTube engagement starts by identifying trends such as the following: Which videos are retaining the most viewers? For example, they create a combination of lesson videos and gear videos targeting beginner pianists.

YouTube 97

YouTube Engagement Metrics Analytics 97

Sprout Social

OCTOBER 19, 2022

For example, in my previous work as a social strategist, I developed a list of creators and influencers to reach out to for product launches. Granted, while creators’ interests change over time, you can use this content as a reference for defining how to go about your own partnership with them. Use creator platforms.

Campaign 103

Campaign Content How To Influencer 103

Hootsuite

JANUARY 29, 2024

Here’s everything you need to know about hooks, plus examples from the folks who do it best and the ultimate thumb-stopping social media hook hack (spoilers: it’s Owlywriter AI). TikTok hook examples Now you know the dos and don’ts—here’s evidence that great hooks make a difference on TikTok. We used a hook. Be engaging, but be honest.

Examples 107

Examples Social Media HootSuite Instagram 107

Buffer Social

JUNE 8, 2022

“Be sensitive around holiday campaigns, and avoid referring to relatives as 'your' to prevent upsetting people who may find special occasions difficult. You don't necessarily have to invest in lots of seasonal stock for holiday marketing.” ” Tip 3: Be respectful of your entire audience.

Case Study 70

Case Study Campaign Social Media Study 70

Hootsuite

DECEMBER 15, 2021

For example, this ring light “Infinity” trend became a hotbed of thirst traps, but some of the greatest videos are made by users who don’t even have a ring light. This leaves a lot of room for putting your own spin on it—for example, tearing up the floor in a giant teddy bear costume. 14 of the most important TikTok trends of 2022.

Trends 142

Trends HootSuite Fashion Video 142

Hootsuite

FEBRUARY 24, 2020

Here’s an example. This example is popular with intellectual property lawyers , who use it to show that copyright ownership is not always as obvious as it seems. In these cases, the copyrighted work is typically used as reference material, and in a way that is “ beneficial to society.”. Make derivatives of the work.

Social Media 145

Social Media Public Domain Creative Commons Fair Use 145

Hootsuite

NOVEMBER 14, 2023

You could get paid more if you’re making content for the stock market than the pet industry, for example. If it’s referring to video views , then the actual earnings for every 1,000 would be closer to $5-7. This is a great example of a sponsored video with an affiliate link in the caption. YouTube’s CPM varies by industry.

YouTube 94

YouTube CPM Module Adsense 94

Mindjumpers

AUGUST 3, 2012

Salesforce surveys, for example, show Chatter reduces email 30 percent and meetings 27 percent. Social enterprise platforms use shortcuts that make relevant conversations easier to find (using the #keyword, for example). The end user immediately receives an alert that someone has referred to them in the news stream.

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Social Media Strategies Summit

OCTOBER 21, 2021

But there are also plenty of good examples of CEOs using social media. For reference, Daniel Ek (CEO and founder of Spotify) has “only” 223,000 at the time we write this blog. Of course, just because they’re using social media, that doesn’t mean they’re good at it. A lot of CEO accounts are, frankly, missing the mark.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Hootsuite

DECEMBER 14, 2022

It’s often referred to as “alternative text.” We’ll also include some alt text on Instagram examples to help you get started. For example, alt text that simply says “a photo of a dog” doesn’t give much information. For example, this is an image of a pug with a basketball. Be clear but descriptive.

Instagram 111

Instagram How To HootSuite Fashion 111

Sprout Social

JUNE 23, 2021

For example, they kick things off with an onboarding email series with recommended next steps… …meanwhile, their site is brimming with resources in a variety of formats. For example, brands should make a conscious effort to share shout-outs and compliments from their customers. Reward your most loyal customers.

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Strategy Policies Resources Loyalty 123