The Marketing Blog

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Revisiting the Web 2.0 Dictionary - Part I

The Marketing Blog

The image on the left ( original source Thomas Vander Wal’s blog ) is an example of Narrow Folksonomy. Now replace water by ‘web content’ and homes by your ‘computer’ What we as users want is web-content to come to us on our computers. We want it for various purposes and various formats.

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The Psychology of Facebook Page Engagement: Exploring Status Updates

The Marketing Blog

Based on experiences, observation and learning, I will try to address some of the example approaches that have resulted in a successful impact towards creating engagement on Facebook pages. At the same time we are aware that “Facebook” shows us the “Top News” by default.

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Thoughts on Poken & Off-line Social Networking

The Marketing Blog

An alternate school of thought brings the example of USB devices. Here is how Poken works: To begin the process, the user needs to first plug the device into the USB port of his computer, connected with the Internet. The underlying concept. I haven’t had the opportunity to use Poken or any other device and my opinions could change.

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Customer Service: Contrasting Examples

The Marketing Blog

51 am Customer Service: Contrasting Examples Jump to Comments Fed up with my usb-internet device , I’ve been trying to connect with the customer care executives of the company behind it. Reply Becky Carroll April 29, 2008 at 2:57 pm Daksh, two great examples – and thanks for including Customers Rock! April 25, 2008.5:51

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