Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

Create novel content or mobile apps, for example. Deal with it as you would deal with a client who was making a face-to-face complaint, while keeping in mind that all your followers may be watching how you behave. Respond in a timely fashion. Bring something new to the table. Like this post?

ExpressionEngine 156

ExpressionEngine Compete Hosting Widget 156

Techipedia: Tamar Weinberg

APRIL 17, 2012

This video by Inspired Bicycles is a great example of using the resources around you to create a video that works for your niche audience. Think about what you want your audience to see and hear about your business and the video solution will quite possibly be under your nose. Market your video. Like this post?

Video 178

Video Strategy Marketing How To 178

Techipedia: Tamar Weinberg

DECEMBER 15, 2010

For example, you might have launched a Twitter account hoping it would drive tons of customers to your e-commerce site quickly. It might happen after solving a customer’s problem because of a social network complaint, for example. Now forget what I said. And forget about the sale. Like this post?

Social Media 249

Social Media Strategy How To Foursquare 249

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Example: Offering a free white paper download to someone likes you on Facebook, and the download consists of 200 words of common knowledge. Yet another deal related issue: if you hit your community with a different offer every day, you run not only the risk of annoying them, but also of confusing them. Both are clearly damaging to your brand.

Social Media 206

Social Media Brands RSS Publishing 206

Techipedia: Tamar Weinberg

DECEMBER 7, 2010

Sharing with your network something they created (a valuable blog post for example), a product, cause, whatever it might be. For example, uber-entrepreneur and blogger, Neil Patel is the master of the intro. For example (and this is made up I hope): “Hi Mary, Just wanted to reach out and introduce myself and connect.

Industry 248

Industry Hosting Social Networking News 248

Techipedia: Tamar Weinberg

JUNE 19, 2012

Take a look at some strong examples of community support. Autodesk WikiHelp : Another software behemoth, Autodesk’s engineering niche introduces a decidedly heavier technical element than previous examples. Everyone from Apple to Starbucks leverages online communities to impact their businesses. It’s Worked Before. Like this post?

Cost 135

Cost Communities Drupal Forums 135

Techipedia: Tamar Weinberg

APRIL 10, 2012

For example, trawling through the results of a search for “Copyright © 2009 pets” can give you sites that rank for “pets” but have potentially not been updated for a while. The way to address this is to find sites where the owner may have lost interest. One trick is to find sites where the copyright details have not been updated recently.

Buy 140

Buy How To Sites Banking 140

Techipedia: Tamar Weinberg

AUGUST 14, 2012

Let’s use Spotify as an example. Instead of using screenshots and footage of someone using a computer, GE made these short promotional animations. A lot of animations that pop up online are used to promote apps or products and services that can’t really be explained by using live footage. Like this post?

Airlines 210

Airlines Marketing Statistics comScore 210

Techipedia: Tamar Weinberg

MARCH 27, 2012

Here’s an example: “Thanks to all those who told us what new social media sites they’re on. Even if a prize has enticed fans to take your survey, these individuals still took the time to stop what they were doing, click on your poll, and give you their feedback. So make fans feel like they’ve done you a favor – because they have.

Social Media 186

Social Media Real Estate Survey Eventful 186

Techipedia: Tamar Weinberg

APRIL 24, 2012

For example, some firms tie one phone number to all of their Google AdWords ads. With this method, a service provider such as Marchex sets up a unique phone number that is tied to a particular lead source. Depending on how broadly or precisely you want to track, a handful or a much larger number of phone numbers can be used. Like this post?

Adwords 155

Adwords How To Module Aggregator 155

Techipedia: Tamar Weinberg

MAY 1, 2012

Example of a system to keep track of your ads. However, with a Facebook ad tool with access to Facebook’s API , you can use the scheduling feature to have this done automatically. Once you know when it’s best to advertise, just choose those days or hours. From here you can start, stop, and pause each ad. Landing pages matter. Like this post?

Facebook 180

Facebook How To API Advertising 180

Techipedia: Tamar Weinberg

JANUARY 31, 2012

Ask the agency and referrals for examples of how that issue has played out. Ask for examples of when the agency has said no. Experience tells me that on one level, most businesses are the same in terms of marketing needs. But on another level, every business is unique. A good agency knows how to balance efficiency with flexibility.

How To 166

How To Marketing SEO Project 166

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

The examples you gave of people copying full text of a story somewhere else is in the very slim minority from my experience. Josh’s examples relate to sites like Digg, which allows a short description, and FriendFeed, which is similar in that respect. This new world is an evolution of the Web and it cannot be undone.

Aggregator 151

Aggregator Content Digg Posterous 151

Techipedia: Tamar Weinberg

JANUARY 17, 2012

Shopping.com, for example, will list the vendor with the combination of the lowest price and the best customer reviews first in its results. Most CSEs have a “trusted” or “approved” rating system that is designed to give consumers guidance on which vendor to choose, especially when price is not an issue. Like this post?

Adwords 171

Adwords Price Review Privacy 171

Techipedia: Tamar Weinberg

AUGUST 2, 2011

For example, I like to share links on Twitter from say 8am-9am every 10 minutes, then share a link to my post for that day. Here’s an example query to show the broad reach of IceRocket – a vanity search: [link]. Here’s an example. Now here’s the shameless plug… the BlueGlass blog is a great tool!

Tools 277

Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

APRIL 10, 2008

As an example, let’s take a look at Robert Scoble’s FriendFeed (click the image for a larger view): In this screenshot, Robert utilized both Google Reader and Twitter, and the comments spread to his feed where an ongoing discussion ensued. What can you learn about me? Perhaps they’re insomniacs.

Plaxo 103

Plaxo Picasa StumbleUpon Netvibes 103

Techipedia: Tamar Weinberg

MAY 8, 2012

For example, if an upcoming project requires detailed statistics, which, let’s say, you’re good at, but it needs to be presented in an easy-to-understand format, which you’re not, there’s no harm in asking another member of your company who might be savvy at chart graphics to put your numbers into a comprehensible format.

How To 159

How To Project Apparel Proposal 159

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Here are seven video examples that have become viral phenomenons in their own right. Today, video’s potential is obvious: it can be a marketer’s dream and yield tremendous successes. Indeed, I’ve discovered some incredible video that I can watch again and again. Identifiable Do something that other people can relate to.

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Example Social Media / Online Marketing Strategies Based on Industry. Check in from time to time, post some photos of your holiday party, advertise a sale or your employee of the month. If there’s one thing that seems to be lacking from many of the social media advice blogs, it’s specifics. Photos by Shutterstock. Like this post?

Industry 231

Industry Real Estate Social Media Travel 231

Techipedia: Tamar Weinberg

MARCH 13, 2012

Timberland is one of the best examples of a company that is socially responsible. When you create something so prominent that people take notice, it reminds your friends that you have a business and introduces strangers to your business. Email him at barrymueller123 at gmail dot com for more information. [ Like this post?

Brands 132

Brands Yahoo CSR Widget 132

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Take my own situation as an example. For example, when I first started making money online, I was 16 years old. I get the same e-mails, only they are about getting a #1 ranking in Google Reply Ian February 2, 2010 at 10:59 am This post is a prime example of how to be a true social media expert. The first is personal.

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

MAY 5, 2010

Share the 10OFF discount code for everyone, for example. Hootsuite , for example, has multiple tabs that highlight their social involvement elsewhere on the web. On the other hand, you can also share the same discount code across all social platforms. What if you want to offer 10% off? Give them a reason to be actively engaged.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

FEBRUARY 14, 2012

Check out this excellent example of a customer testimonial video for Delcam, a CADCAM software solution company. Here is an example of a fantastic video product review accompanied by a written review of the Motorola XOOM 2 tablet computer produced by Siliconrepublic. Transparency is a key issue when creating videos with good content.

Video 189

Video Brands How To Fashion 189

Techipedia: Tamar Weinberg

JANUARY 25, 2008

For example, just the other day I stumbled upon an Apple press release from 2003. If you use Twitter regularly, you’d see that it wins as a social news site that provides instantaneous news — at least of that caliber. As Chris Garrett explains in his post, if you follow numerous feed bots, you can get the news all the time.

Social Networking 101

Social Networking Digg StumbleUpon Social Bookmarking 101

Techipedia: Tamar Weinberg

AUGUST 7, 2012

For instance, if my business was named Example, and I wanted to see what has been said about Example on Twitter, I would do the following: site:twitter.com “Example”. For example, a solid reputation management goal could be, “I want to respond to all negative reviews or comments within 24 hours of them being posted.”

Brands 184

Brands Reputation Domain Name Review 184

Techipedia: Tamar Weinberg

DECEMBER 26, 2012

One of the best examples of how this overabundance has done harm is with daily deal sites. The first major step forward was with Google which organized the Internet so that anyone could run accurate searches on specific topics they found interesting. The next evolution in content discovery came with the social revolution.

Social Media 218

Social Media Aggregator Flipboard Google Reader 218

Techipedia: Tamar Weinberg

MAY 22, 2012

For example, the simple act of swinging a hammer to drive in a nail would be considered a meme, or the way Bostonians pronounce the word “car.” For example, a little white kitten might be poking its head out of a pile of marshmallows and the caption could read “Did u think me was a ‘mallow’?”

Meme 176

Meme How To Flickr Insurance 176

Techipedia: Tamar Weinberg

JULY 21, 2009

Customer service as we all know is not just about putting issues right, it’s about ‘before, during and after’ the sale and I think this client is a prime example of many companies out there who do not openly demonstrate the value of the customer. A great experience breeds influence and positive feelings.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

JANUARY 12, 2010

For example, one of my Friendster aliases is Times Square. For example: If I write that I played drums for Van Halen on their Reunion Tour, you, as a friend, have the ability of telling Spock whether it’s true or not. Friendster made it easy for not-so-genuine people to become friends with real people.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

OCTOBER 18, 2011

For example, Food Should Taste Good is a small company focused on making healthy snacks that taste good (duh!). For example, restaurants are trading instantly redeemable offers for email addresses or mobile phone numbers. Knowing that, restaurant owners are turning to digital tools to level the playing field. Like this post?

Small Business 206

Small Business Compete Mobile Tools 206

Techipedia: Tamar Weinberg

MARCH 17, 2010

He also gave a simple example of how to measure Social Media ROI: What you really want to know when measuring Social Media ROI is how much money each incoming warm lead is worth. Here’s a great example: Many Yelp reviews are taken down within a few days of being posted. Put them to good use! Ever wonder why?

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Take my husband’s grandfather as an example. These examples above illustrate a typical usability question faced by Facebook users (well, except for Grandpa). Please Use My Public Page or LinkedIn Instead by Tamar Weinberg on January 12, 2010 Share Here’s a truism that Facebook PR is not sure how to readily admit.

Facebook 233

Facebook LinkedIn Social Networking Microblogging 233

Techipedia: Tamar Weinberg

SEPTEMBER 20, 2011

For example, let’s say someone emails me about a possible project. For example, someone may email moderators@somedomain.com and I just happen to be on their list where they are all congratulating each other because their child is finally potty trained. Once an impossibility, it’s now an everyday occurrence. Like this post?

System 231

System Newsletter List Types 231

Techipedia: Tamar Weinberg

AUGUST 24, 2011

Purchasing Clicks (PPC Advertising) – Google Adwords is the most common example of pay per click marketing. For example, when I embark on a new niche site, I enter the project with the understanding that it will take time before I see any results mainly because I rely on organic growth over time. What should you look out for?

SEO 152

SEO Adwords Organization Advertising 152

Techipedia: Tamar Weinberg

MAY 9, 2008

Social media isn’t going away, but this example shows that some systems just happen to work better than others. Take MySpace for example, they rank their blog postings daily like a billboard chart. They need to make it impossible for the Top 100/1000 list to exist entirely. Some people have resorted to gaming that system.

Digg 100

Digg Sites News API 100

Techipedia: Tamar Weinberg

JULY 24, 2012

A consumer is searching for a particular kind of business — let’s say, just for the sake of an example, a hotel. Just as unfortunate is the fact that, in these instances, Google, Yahoo, and Bing are not necessarily on your side. Here is a scenario — one that happens day in and day out. Like this post?

Review 162

Review Hotels Reputation Construction 162

Techipedia: Tamar Weinberg

APRIL 3, 2012

Fair labor practices, safe work environments, and involvement with community healthcare and education are some examples of this leg of the stool. A TBL company seeks to benefit many constituencies because of interdependency, not exploit them. Triple Bottom Line Thinking for Social Media is a post written by Tamar Weinberg. ]. Like this post?

Social Media 150

Social Media Energy Cost Communities 150