Jeff Esposito

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Six WordPress Plugins to Install on your Site Today

Jeff Esposito

For example if you visit my site five times from the same platform, you will not see the box. WP Greetbox – This plugin allows you to give a custom welcome message to users entering your site from different social networks. It also asks folks if they would like to subscribe to your RSS feed.

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Measuring your social output

Jeff Esposito

For example if you are using Twitter, you can count the number of @ replies that you receive or the number of overall conversations that you have each month. For example if customers save 55% from a Twitter deal, use Twitter as a coupon code. Tracking engagement can be done on a number of levels. Subscriptions. Size matters.

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Social Media’s Redheaded Stepchild

Jeff Esposito

Just look at it this way, if you bought an annual membership to that cool new gym in your neighborhood, you can’t rightfully complain about your lack of physical fitness if you only go there once a month {author’s note: this is actually a true example from my own life}. So what is the next step?

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Pricing gaffe leads to PR, SM fail for TGW

Jeff Esposito

Instead, we’re left with another example of a company engaging before thinking of the consequences. This is an example of things that our craft is trained to do. Amazon is no longer the corporate apple of my eye and TGW is suffering for their apparent ineptitude likely far beyond their culpability (unlike BP as an example).

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Hook ‘em Early

Jeff Esposito

For example, Baby Espo was hooked on his Soothie pacifier (given to him in the nursery) so we went out and purchased two packages of the teal nipples for him to rotate through. As first time parents who were looking for all the help that we could get, some things were just simple things to latch onto.

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