Janet Fouts

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Facebook Metrics Update

Janet Fouts

For example a comment has more weight than a like. According to Facebook it’s like this: The News Feed algorithm responds to signals from you, including, for example: How often you interact with the friend, Page, or public figure (like an actor or journalist) who posted. Affinity, Weight and Time decay.

Metrics 145
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What’s the best social media marketing tool for scheduling your updates?

Janet Fouts

Plus, you can preview the update on each social network so you can make sure that your post looks OK (for example, images could be too wide/small). Next, you can schedule it, or publish it now. To schedule a post just the once, you can select the date and time.

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Wait, Facebook is MySpace?

Janet Fouts

This is a joke actually, for now you’re stuck with it, but I thought their examples were great. All these new features being rolled out before f8 seem to be pretty intuitive, but its a li’l much all at once! Okay FB, I don’t need your “help” with categorizing news feeds and creating lists. The Ticker.

MySpace 155
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What’s wrong with online community today?

Janet Fouts

Think small, tightly knit trade communities or Facebook groups for example.). The communities that pull that off often have a face to face component so when we post in the community we know the real person on the other side of the screen. We are feeding the algorithms and they show it to more people who believe like us and so on and so on.

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Should you start a Google+ page for your business?

Janet Fouts

For example: A page can’t follow you until you follow it first or mention it in a post. Look at H&M for example. All my clients are asking and it’s a tough question for many. For most small businesses I’m saying no, wait a bit. There are so many things business page can’t do yet.

Google 132
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What is your Reach on Facebook? (Any why you shouldn’t care)

Janet Fouts

For example; if you have 10 fans who each have 100 friends then their reach is considerably lower than another page with 3 fans who each have 1,000 fans. As a result, the sum of your organic, paid and viral reach might be larger than your total Page reach. Another consideration is how the metrics of each individual fan affects the reach too.

Facebook 191
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Meercat jumps on Twitter Video

Janet Fouts

For example, say you attend a brilliant talk at a conference or even online. In some ways it’s like Snapchat in that it’s immediate and once the live stream is over the video is gone and can’t be seen again unless you save it and reshare it. What a great way to take advantage of being at a conference.

Video 70