Dave Fleet

OCTOBER 29, 2010

Specific initiatives can draw people to engage directly on your page (contests, for example). However, that kind of interaction isn’t sustainable from either side of the equation. The rise of spacial marketing. My colleague Steve Rubel has begun to talk recently about a new dimension we need to add to our digital engagement: time.

Strategy 410

Strategy Content Facebook Widget 410

Dave Fleet

MARCH 5, 2012

Combined with the new Timeline for brands, Facebook in one fell swoop has both expanded the overlap of advertising with content, and has reduced the impact of other creative assets (for example, you can no longer direct people to a default tab other than your wall) in one fell swoop. Implications of Facebook’s advertising changes.

Content 375

Content Marketing Advertising Analysis 375

Dave Fleet

FEBRUARY 16, 2016

The dominant platforms then were largely the same ones as the previous five years, and while the evolution of those platforms required adaptation (Facebook introduced its news feed early in this window, for example) it didn’t feel like the same relentless barrage of constant landscape change.

Mobile 105

Mobile Trends Loyalty Compete 105