Adam Sherk

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Hey Sports Teams Quit Telling Me to LIKE your Facebook Posts

Adam Sherk

Here are some more recent examples. Lately I’ve been noticing a lot of Facebook posts in my news feed with a specific request to “LIKE” the post. Sports teams are among the biggest offenders: Now don’t get me wrong. As a marketer I appreciate the use of a call to action to increase activity and engagement.

Sports 116
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Link Building Tactics for Publishers

Adam Sherk

For example, creating a large extended footer with links to every site in your network, with anchor text that is clearly for SEO, is not the way to go. Link reclamation takes considerable time and effort and it is certainly the least glamorous of all the tactics. E-mail newsletters and RSS feeds. Cross-network promotion. Widgets and badges.

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News Sites Not Making Much Use of Static FBML on Facebook Pages

Adam Sherk

I have seen plenty of blog posts and conference presentations on how to utilize Static FBML but I rarely see news sites highlighted among the examples of good usage. There are a handful of examples however that are worth pointing out. The short answer? Not so many. and found that the majority are making little or no use of Static FBML.

News 181
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News Sites on the New Digg: Who is Active, Who is Gaining Followers?

Adam Sherk

For example Phoenix New Times, WGNTV and Seattle Weekly all have 0 followers as of today). 5) NBC is also taking a multi-profile approach to target specific markets, for example: The market-specific logos all match so this appears to be a coordinated effort. Time appears to have the most active profile.

Digg 134
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News Sites: Tame Your Blog Tags

Adam Sherk

The Huffington Post is a good high-profile example: Looking at recent posts they appear to have dialed tagging back a bit, but the average post still gets quite a few tags. Adding a few meaningful tags is fine, but news sites in particular have a habit of taking this practice much too far.

Sites 112
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JVC Facebook Page Sweepstakes a Big Success. But Does it Violate.

Adam Sherk

In the rules of the promotion, or otherwise, you will not condition entry to the promotion upon taking any action on Facebook, for example, updating a status, posting on a profile or Page, or uploading a photo. You may, however, condition entry to the promotion upon becoming a fan of a Page.

RFI 156
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A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later

Adam Sherk

Muck Rack and MicroPR are good examples of people using some creative thinking to get the right information to the right people using the online tools available. Muck Rack charges $1 per character to send out a 140 character press release, with a minimum fee of $50.