Jon Loomer

DECEMBER 6, 2022

Meta has started rolling out a big update to lead forms for Facebook ads. Advertisers will have the ability to tell a story by displaying benefits, product imagery, testimonials, and more. This is the most significant update to Facebook lead ads in years. Let’s go through what is new (see “Final Product”).

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Facebook Overview eBook Course 210

Social Media Strategies Summit

SEPTEMBER 23, 2022

Yet those top performers only post on TikTok once per week on average, compared to four times a week on Instagram and seven on Facebook. Check out these ten examples of TikTok content for higher education: 1. That’s a very different audience to, say, Facebook, where the largest audience segment is men aged 25 to 34.

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Education Examples Content Nielsen 163

Jon Loomer

JANUARY 4, 2023

Here’s a good one: Use ChatGPT to generate purchase event code for your Facebook pixel. When creating a purchase event, you’ll need at least the following information: Product Name. You’ll replace everything in brackets with details related to your product. – VALUE: [Your Value]. – VALUE: $147.

Eventful 203

Eventful Facebook Price Process 203

Hootsuite

SEPTEMBER 16, 2022

Looking for chatbot examples for your business? We’ve compiled a list of the best chatbot examples, categorized by use case. You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide.

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Examples FAQ Insurance Retail 96

Sprout Social

OCTOBER 28, 2021

In this article, we’ll share five genius social commerce examples you can look to for inspiration. Before we dive into specific examples, it’s helpful to get an idea of the options available to brands interested in social commerce. Instagram shoppable posts: Instagram’s shoppable posts are linked to a Facebook Shop account.

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Examples Module Buy MySpace 113

Oktopost

NOVEMBER 9, 2023

Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? 7 Essentials for Paid Media Plans Take Your Paid Media Results to the Next Level with Oktopost Examples of Paid Media for B2B Marketers There are three main categories of media: paid, earned, and owned.

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Examples B2B ROI CPA 62

Jon Loomer

APRIL 13, 2022

I wrote recently about the role of custom conversions in your Facebook advertising. Today, I want to provide some specific examples of how I use them. They allow you to map standard and custom events with parameters to better track how many purchases of a specific product, for example, resulted from your ad.

Conversation 185

Conversation Report Facebook Eventful 185

Sociallyin Insider Blog

JULY 31, 2020

Facebook ad re-targeting is an incredible tool in a marketing professionals arsenal. By utilizing Facebook ad re-targeting, you’ll be able to close more deals by utilizing potential customers who are already familiar with your product and remind them of what they’re missing out on.

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Examples Facebook Tools Products 98

Jon Loomer

JANUARY 2, 2022

If you’re an advertiser, it’s critically important that you know and comply with Facebook’s advertising policies. Read Facebook’s ad policies. Don’t promote dangerous products. While this may seem like an inconvenience, it’s Facebook saving you from accidentally breaking rules.

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Facebook Policies Issues Reputation 212

Sprout Social

NOVEMBER 2, 2023

Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints. When someone asks for product recommendations, people might mention your brand. For example, if blogs are your highest traffic sources, investing more in those channels makes sense. Identify content gaps.

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Examples Template Templates How To 101

Jon Loomer

DECEMBER 1, 2022

You’ve likely heard the advice, whether from a Facebook ads rep or your regular ads “guru.” ” Micro-targeting with Facebook ads is no longer viable. Should you go broad with Facebook ads targeting? Facebook will then show your ad to people within your audience who are most likely to convert.

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Facebook System Conversation Eventful 200

Jon Loomer

DECEMBER 20, 2022

While broad targeting with Facebook ads may be the latest trend, there’s still a place for powerful funnels using micro-targeting. Facebook doesn’t allow for the creation of video view custom audiences that allow you to isolate the people who are most engaged with multiple videos over time. But, how valuable is that?

Video 194

Video How To Facebook Groups 194

Sprout Social

MAY 26, 2022

We’ll also sprinkle in examples of brands that are already working the network to their advantage and insights from a marketer who has successfully incorporated TikTok into her strategy—Meara McNitt, Social Media Director at Online Optimism , one of Sprout’s agency partners. Why TikTok marketing campaigns are so valuable. TikTok boasted 1.2

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Examples Campaign Tips UGC 141

Jon Loomer

SEPTEMBER 30, 2020

Facebook reports on conversions that occur as a result of someone seeing or clicking on your ad, rather than a simple click to immediate conversion. Facebook is changing conversion attribution by phasing out the 28-day window on October 12, citing privacy initiatives. What Does This Mean? It depends, and it’s not entirely clear.

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Facebook Privacy Advertising Report 212

Jon Loomer

APRIL 6, 2022

Do you understand how custom conversions are used for Facebook advertising and how they’re different from standard and custom events ? For example, you can select the Purchase standard event as your conversion event that would be used for optimization. What products are people purchasing? This is an area that is often confused.

Conversation 188

Conversation Facebook Eventful Report 188

Jon Loomer

JANUARY 16, 2023

So, I jumped into ChatGPT with the goal of having it develop a Facebook ads strategy for me. You can’t just ask it to generate a Facebook ads strategy without helping it understand what you’re trying to do. What is the product? What are the benefits of the product? ChatGPT did not disappoint. Optimization.

Strategy 208

Strategy How To Facebook Training 208

Sprout Social

AUGUST 19, 2021

About 8 in 10 expect to be selling their products or services via social within the next three years. In 2020, Facebook, Instagram, and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences during the pandemic. If not, product information can be uploaded via a spreadsheet.

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Examples Tips Patterns Instagram 131

Jon Loomer

SEPTEMBER 8, 2020

The Facebook pixel allows advertisers to better track, optimize, and target. To make the most of the pixel, you need to utilize Facebook pixel events on your website. This post is your introduction to Facebook pixel events. This post is your introduction to Facebook pixel events. First: The Base Facebook Pixel Code.

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Eventful Facebook Conversation Advertising 199

Jon Loomer

MARCH 15, 2022

Many Facebook advertisers don’t realize that view-through conversions are a thing. Ads Manager reports on conversions that happen within 7-days of clicking or 1-day of viewing your ad without clicking, by default ( Facebook ads attribution ). The user then bought the product you were selling. Let me know in the comments below!

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Conversation Facebook URL Report 196

Jon Loomer

APRIL 3, 2023

Facebook lead ads have a reputation for generating low-quality leads. But, there are several steps that you can take to help improve the quality of your leads from Facebook lead ads. I often have people ask me whether they should use Facebook lead ads or send people to a landing page on their website. Of course not.

Facebook 186

Facebook How To Reputation Types 186

Keyhole.co

NOVEMBER 19, 2023

Edit it according to your current social structure, as well as the explanations and examples below: Social media strategy template explanation Overall goals The opening section of the strategy should identify traditional business goals that social media activity will help meet. However, they should be interested in your products or industry.

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Template Templates Examples Social Media 52

Sociallyin Insider Blog

JULY 31, 2020

Facebook ad retargeting is an incredible tool in a marketing professionals arsenal. By utilizing Facebook ad retargeting, you’ll be able to close more deals by utilizing potential customers who are already familiar with your product and remind them of what they’re missing out on.

Examples 82

Examples Facebook Tools Products 82

Jon Loomer

MAY 2, 2022

But, I wanted to give you some examples of how I use the approach to create audiences for people who visit specific pages or websites. Let’s provide an example. I’ll target these people to promote a related paid product. But, of course, I’ll exclude those people who already bought that product.

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URL Facebook Training Examples 197

Jon Loomer

MAY 1, 2023

Recently, I’ve been hearing from people who are trying to build an Instant Form for Facebook lead ads using the Custom form type. You may not need or want that when offering a free ebook, for example. The post What Happened to the Custom Form Type for Facebook Lead Ads? Well, I don’t think it’s time to panic.

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Types Real Estate Facebook eBook 170

Buffer Social

NOVEMBER 13, 2023

To help you stand out from the crowd, here’s some guidance — complete with tried-and-tested examples. Many online publications take advantage of affiliate sales links with product recommendations and round-ups.  billion in the U.S.

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Examples Campaign Discount Marketing 92

Social Media Strategies Summit

SEPTEMBER 25, 2019

To help you prepare for the revolution, here are five examples of how AI Chatbots can help you boost your brand’s marketing power. Sephora’s chatbot, available on both Kik and Facebook Messenger, aims to do exactly that. Another post you might want to check out: 10 Impressive Examples of AI in Marketing.

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Examples Real Estate Hotels Marketing 185

Social Media Strategies Summit

APRIL 11, 2024

83% of people care as much about how a brand treats them as they do about the quality of its products. As a result, your profile visitors won’t always see the entire range of product page links you want to promote. For example, check out the Moto Machines Instagram profile. Source: instagram.com 4.

Social Media 226

Social Media Tips Marketing UGC 226

Jon Loomer

JANUARY 19, 2022

The Facebook pixel has become less dependable. However, Facebook is still able to update audiences based on activity within the Facebook and Instagram apps themselves. Facebook lead ads leverage forms that are easy to complete. They are super fast and, most importantly, they keep people on Facebook.

Facebook 207

Facebook Instagram Advertising Engagement 207

Jon Loomer

JANUARY 25, 2023

Here’s an example of what the final product might look like… This was especially useful if you had plenty to keep track of. The post Conditional Formatting Disappears from Facebook Ad Reports appeared first on Jon Loomer Digital. What Does This Mean? Without an explanation from Meta, we can only guess.

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Report Facebook Construction Metrics 173

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. Your audience never sleeps and neither should your Facebook content.

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Facebook How To Publishing Analytics 119

Jon Loomer

JANUARY 29, 2021

When iOS 14 goes live and users begin acting on prompts related to sharing their data, Facebook advertisers are likely to see a drop in conversion reporting. While this could at least partially be attributed to performance, the primary reason will be a fundamental change in Facebook ads attribution. I hope to see you there!

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Facebook Report Advertising Price 217

Hootsuite

APRIL 26, 2021

Google My Business has a messaging feature that is much like Facebook Messenger — it makes it easy for customers to reach out to your brand and ask a question or voice a concern. Google My Business welcome message examples. Bonus: Google My Business Messaging welcome message examples. Example 1: Google Merchandise Store.

Examples 122

Examples Google HootSuite Notification 122

Jon Loomer

JANUARY 30, 2023

For example, I wanted to answer the simple question of how Facebook advertisers can leverage ChatGPT and AI. I wrote a blog post about how it can help generate a Facebook ads strategy. And then it occurred to me: What better way to learn the best ways to use ChatGPT as a Facebook advertiser than to ask ChatGPT?

Advertising 199

Advertising API Facebook Applications 199

Keyhole.co

JANUARY 20, 2024

The answer is Facebook marketing. Anyone can market on Facebook–big brands, small businesses, and individuals alike. Facebook marketing is a cost-effective way for a small business to reach a big audience on a minimal budget. In fact, surveys show that the majority of Facebook users follow at least six brands.

Small Business 100

Small Business Engagement Strategy Facebook 100

Hootsuite

MARCH 27, 2024

For example, here’s an organic Reel from Understance’s Instagram page: View this post on Instagram A post shared by Understance (@understance_) And here’s how that same Reel appeared as a boosted post in my Instagram feed: Source: @understance_ Note the Sponsored label at the top and Shop Now CTA link. What’s a social ad?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Social Media Strategies Summit

NOVEMBER 30, 2020

They have witnessed marketing and promotional roles transitioning onto Instagram (as well as other social media channels); 70% of shoppers now turn to Instagram for product discovery. According to the 2019 Influencer Marketing Global Survey by Rakuten Marketing , 99% of consumers discover new products because of their influencers.

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Products Instagram Brands How To 164

Webbiquity SMM

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. Case Studies : These are the B2B equivalent of product reviews. Uncertainty.

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comScore Marketing Case Study Review 299