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The Interests That Facebook Advertisers Can Use to Target You

Jon Loomer

A recent North Carolina State study suggests that Facebook interest targeting is inaccurate or irrelevant 30% of the time. So, how accurate are the interests that Facebook advertisers can use to target you? This is something that all Facebook users can check. Some examples: Social Media Examiner. Examples: Document.

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Facebook Eliminates 28-Day Attribution Window

Jon Loomer

Facebook reports on conversions that occur as a result of someone seeing or clicking on your ad, rather than a simple click to immediate conversion. Facebook is changing conversion attribution by phasing out the 28-day window on October 12, citing privacy initiatives. What Does This Mean? No Impact on Delivery and Performance?

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Study Suggests 30-Percent of Facebook Interests Are Inaccurate or Irrelevant

Jon Loomer

According to a recent North Carolina State University study , Facebook doesn’t account for context when assigning a user an interest that is used for ad targeting. They used green cheese as an example. The Facebook algorithm, based on the mention, would infer an interest in green cheese. You can, too.

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How Do I Share A Facebook Post To Twitter?

SocMed Sean

Last week, I responded to an email asking me how I post my tweets or tweets I liked to my Facebook page. To continue in this series of social media cross-promotion, I thought I’d go ahead and add a follow-up post that answers the question of “how do a share a Facebook post on Twitter?

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Facebook Eliminates 28-Day Attribution Window

Jon Loomer

Facebook reports on conversions that occur as a result of someone seeing or clicking on your ad, rather than a simple click to immediate conversion. Facebook is changing conversion attribution by phasing out the 28-day window on October 12, citing privacy initiatives. What Does This Mean? No Impact on Delivery and Performance?

Facebook 146
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Audience Targeting Options Facebook Needs in the Age of Less Tracking

Jon Loomer

update are making the Facebook pixel less dependable for the purposes of tracking conversions and creating audiences for ad targeting. It creates a need for more granular targeting that isn’t impacted by these privacy developments. Facebook offers some options. Facebook Page. On-Facebook Listings.

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How to hide likes on Facebook: Your step-by-step guide

Sprout Social

Facebook is constantly introducing new updates to enhance the user experience. Many of their new features–from Stories to Facebook Live–have been a hit with users. On that note, let’s take a closer look at one of the latest features – the option to hide likes on Facebook. Why you may want to hide likes on Facebook.

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