article thumbnail

Example: How to Use Custom Metrics in Facebook Ads Manager

Jon Loomer

If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. I want to take a second look at custom metrics today and provide two specific examples of how I use them. A Share, for example, can lead to many more people seeing your post. Engagement Score.

Metrics 214
article thumbnail

Example: Use URL Parameters to Verify Facebook Ads Results

Jon Loomer

Inspired primarily by the negative reporting impact resulting from iOS 14-related changes in 2021, Facebook advertisers are searching for ways to verify and uncover conversion results. I wrote a tutorial previously about using Dynamic URL Parameters with your Facebook ads for this purpose. An example might look like this: [link].

URL 204
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Great Social Commerce Examples to Get Inspired

Social Media Strategies Summit

These include Facebook, Instagram, and Pinterest, but expect many more to follow suit. Either way, here are 10 real-world examples that demonstrate the vast potential of social commerce. Either way, here are 10 real-world examples that demonstrate the vast potential of social commerce. Source: Facebook ).

Examples 223
article thumbnail

6 masterful examples of brands selling on Facebook Shops

Sprout Social

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales. styleinspiration.

Examples 113
article thumbnail

How to build a competitive analysis report with examples and tools

Sprout Social

A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends. Inform stronger business decisions The insights in a competitive analysis report can inform stronger business decisions across departments such as product, marketing, procurement and others.

article thumbnail

Where Are Facebook Conversion Events Firing?

Jon Loomer

You can easily view where Facebook conversion events are firing by domain and URL. Let’s take a closer look at where this information is found and examples of how it’s so useful… Event Breakdown. To find this information, go to your pixel under Data Sources within your Events Manager. How do I find it?

Eventful 184
article thumbnail

Use ChatGPT to Generate Facebook Pixel Purchase Event Code

Jon Loomer

Here’s a good one: Use ChatGPT to generate purchase event code for your Facebook pixel. Before you do this, you’ll need some basic information related to the purchase. When creating a purchase event, you’ll need at least the following information: Product Name. – VALUE: [Your Value]. – VALUE: $147.

Eventful 203