Jon Loomer

OCTOBER 14, 2021

Facebook advertisers need every method available to properly and thoroughly track the impact of their campaigns. In this post, you will learn what URL parameters are, how to set them up (including a dynamic method), and how to use that information in Google Analytics. Those parameters will tell me the following: Source was Facebook.

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URL Facebook How To Analytics 210

Sprout Social

NOVEMBER 2, 2023

For example, if blogs are your highest traffic sources, investing more in those channels makes sense. If customers need help with a specific product issue, for example, but find limited guidance, create in-depth video tutorials to address this pain point. Some examples of goals include: Identify the top three customer pain points.

Examples 103

Examples Template Templates How To 103

Jon Loomer

SEPTEMBER 3, 2020

You hopefully know by now that the Facebook pixel is important — it’s really freaking important. It’s the Facebook pixel that allows you to create powerful audiences for ad targeting , run dynamic ads , track conversions, and optimize for conversions. Install Your Code Manually with Google Tag Manager.

Facebook 205

Facebook WordPress Eventful URL 205

Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1. Pixel events and custom conversions help define an action for Facebook.

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Conversation Facebook URL Report 195

Jon Loomer

MARCH 27, 2022

While there are many reasons for a drop in reporting, one may be the way that you configure your custom Facebook ads reports. If you’re like me, you create custom Facebook ads reports in Ads Manager. You don’t rely only on the default construction of columns that Facebook provides. An Example.

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Eventful Report Facebook Aggregator 202

Jon Loomer

OCTOBER 13, 2021

Facebook’s ads optimization systems are powerful. This doesn’t mean that Facebook ads optimization is bad. In this post, let’s talk about how Facebook ads optimization works, the scenarios that could create problems, and the ways you can mitigate them. How Facebook Ads Optimization Works. Guess what?

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Facebook Eventful Campaign Conversation 205

Jon Loomer

JANUARY 16, 2023

So, I jumped into ChatGPT with the goal of having it develop a Facebook ads strategy for me. You can’t just ask it to generate a Facebook ads strategy without helping it understand what you’re trying to do. I asked it to provide some examples of interests to use. ChatGPT did not disappoint. You can do this, too.

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Strategy How To Facebook Training 208

Jon Loomer

JANUARY 29, 2021

When iOS 14 goes live and users begin acting on prompts related to sharing their data, Facebook advertisers are likely to see a drop in conversion reporting. While this could at least partially be attributed to performance, the primary reason will be a fundamental change in Facebook ads attribution. I hope to see you there!

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Facebook Report Advertising Price 217

Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1. Pixel events and custom conversions help define an action for Facebook.

Conversation 154

Conversation Facebook URL Report 154

Jon Loomer

NOVEMBER 22, 2019

If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. We scraped the top of this recently in a post about Facebook Lead Ads and organic distribution. Facebook Ads and Organic Distribution. Facebook only reported on 133 link clicks. But, guess what?

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Organization Conversation Facebook Metrics 212

Jon Loomer

SEPTEMBER 3, 2020

You hopefully know by now that the Facebook pixel is important — it’s really freaking important. It’s the Facebook pixel that allows you to create powerful audiences for ad targeting , run dynamic ads , track conversions, and optimize for conversions. Install Your Code Manually with Google Tag Manager.

Facebook 148

Facebook WordPress Eventful Google 148

Jon Loomer

SEPTEMBER 3, 2020

You hopefully know by now that the Facebook pixel is important — it’s really freaking important. It’s the Facebook pixel that allows you to create powerful audiences for ad targeting , run dynamic ads , track conversions, and optimize for conversions. Install Your Code Manually with Google Tag Manager.

Facebook 146

Facebook WordPress Eventful Google 146

Jon Loomer

JUNE 9, 2020

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. I’ll go through even more detail in my upcoming Facebook Pixel Masterclass (the first lesson is free). Create Variables.

Eventful 212

Eventful Facebook Upcoming Conversation 212

Ignite Social Media

AUGUST 17, 2020

With Twitter banning political ads and Google restricting them, a large share of digital political ad dollars will go to Facebook (source: eMarketer, January 2020). This increase in ad spend will likely result in an uptick in costs for those advertising on Facebook and Instagram. What is the Facebook Learning Phase?

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Cost Facebook Upcoming How To 205

Jon Loomer

SEPTEMBER 8, 2020

You have the Facebook pixel. Do you know how to use Facebook Custom Conversions? The options that appear under Standard Events will rely on the events Facebook finds on your website. REFERRING DOMAIN: Maybe you simply want to track how many of your sales were referred by Google. Let’s walk through each of them.

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Conversation Facebook URL Eventful 190

Jon Loomer

NOVEMBER 3, 2019

There are reasons you may want to edit your Facebook ad destination URL by placement. And since you can’t run a campaign exclusively to Audience Network (you have to also select at least a Facebook feed placement), some additional trickery was necessary. An easy way to do this is to use the Google URL builder.

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URL Facebook How To Sample 154

Social Media Strategies Summit

NOVEMBER 28, 2022

Facebook has a whopping 2.9 From generating leads to boosting sales to building a following, Facebook advertising is a valuable piece of your marketing strategy whether you’re a small business or a large corporation. The key to Facebook Ad success lies in its ad targeting capabilities. It All Starts with Targeting. Connections.

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Examples Facebook B2B Instant Messaging 246

Jon Loomer

MARCH 30, 2020

Webinars, Facebook Live, team meetings, social events, and consultations. METHOD: Facebook Live to a private Facebook group using Ecamm Live. I have streamed more than 300 weekly webinars to the PHC – Elite Facebook group, hitting 300 just a few weeks ago. Live Interviews on My Facebook Page.

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Software Facebook Training Hosting 217

Adam Sherk

NOVEMBER 20, 2014

Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results. Here’s an example of site that was hit by Panda 4.0 Related posts: Google Buzz and News Sites: Good Potential But Facebook Still the Better Play.

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Sites Google Syndication Template 278

Jon Loomer

SEPTEMBER 14, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Conversion optimization. Dynamic ads.

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Eventful Conversation Facebook URL 209

Social Media Strategies Summit

FEBRUARY 1, 2024

Step #1: Identify Your Social Media Competitors Google might seem like an odd place to start a social media audit. For this step in the process, we’ll use the Google Adwords Keyword Planner to find sites ranking for similar keywords. What do they say in their Facebook intro copy? What types of media do they post?

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Analysis Social Media How To Hashtag 186

Bill Hartzer

MARCH 13, 2019

It appears that several are mentioning that Facebook has been having issues today, March 13, 2019. Here’s an example of a post I just made, March 13, 2019 at 12:30pm Central Standard Time. Here’s an example of a post I just made, March 13, 2019 at 12:30pm Central Standard Time. Something went wrong.

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Facebook Domain Name Consultant SEO 127

Jon Loomer

APRIL 24, 2019

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. How effective are the Facebook ad campaigns that you’re running? Facebook Analytics.

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Eventful Facebook Analytics Aggregator 167

SocMed Sean

FEBRUARY 2, 2018

Facebook has added Stickers and Feelings, that can be added to posts, but I didn’t really like anything they had. Some of the searches I tried were: Adding icons to Facebook posts. Copy and paste an icon to a Facebook post. List of icons that can be added to a Facebook post. Do so in a comment.

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Facebook Resources List Examples 199

Jon Loomer

DECEMBER 2, 2017

Facebook Analytics is a terrific tool that not enough marketers are using. In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Let’s dive in… Examples of Facebook Analytics Reports.

Analytics 155

Analytics Eventful Facebook WordPress 155

Firebelly

SEPTEMBER 2, 2011

While it may be criticized for every step it takes, Facebook is very well known for doing one thing especially well: attracting a whole new crowd to the internet. Since then, Facebook has been infiltrated with moms, grandmas and people from every generation. In March there were over 28 million active users over 45 on Facebook.

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Google Facebook Social Networking Activities 185

Almost Savvy

AUGUST 10, 2011

If you’re still wondering if you ought to bother spending time getting to know yet another social network, I’ve got one big reason you might want to give Google+ a try. I’ll be addressing those features and how to get started using Google+ in the next few posts. Google Search. I’m a huge Google fan.

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Google Engineering Yahoo Reputation 278

Hootsuite

FEBRUARY 23, 2023

Do you feel like your Facebook Ads budget is just a shot in the dark? You’re not alone in wondering how much to spend on Facebook ads. Well, marketers, business owners, and content creators, it’s time to gear up — we’re about to explore the secret depths of Facebook Ad budgeting. Let us do the math for you!

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CPM Tools Facebook How To 135

Webbiquity SMM

JUNE 21, 2016

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. Google Review Count: 70,400. Google Review Count: 4,920.

Google 104

Google Tools Sample Samples 104

Jon Loomer

SEPTEMBER 8, 2020

You have the Facebook pixel. Do you know how to use Facebook Custom Conversions? The options that appear under Standard Events will rely on the events Facebook finds on your website. REFERRING DOMAIN: Maybe you simply want to track how many of your sales were referred by Google. Let’s walk through each of them.

Conversation 147

Conversation Facebook URL Eventful 147

Jon Loomer

MARCH 10, 2019

Facebook Ads Manager changes constantly. ” Luckily, Facebook has recently made available some features to help with these types of questions, keeping advertisers aware of changes. ” Luckily, Facebook has recently made available some features to help with these types of questions, keeping advertisers aware of changes.

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Facebook How To Advertising Notification 167

Jon Loomer

FEBRUARY 8, 2023

When you run Facebook ads that direct people to your website, you care whether people immediately leave or if they spend more time there. What I’m going to describe is done with custom events and Google Tag Manager. Create another tag and name it something like “Facebook – 60 Seconds.”

Eventful 180

Eventful Conversation Report URL 180

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. So what makes Google+ special? Google+ Guides and Tips.

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Google Tips Bookmarklet SEO 216

Jon Loomer

NOVEMBER 1, 2019

What is the method to guarantee success for your Facebook ads? How can you make changes that will turn your Facebook ad spending from a failure to a profit? You can run drip campaigns via email and coincide those email campaigns with Facebook ad campaigns. The Facebook ads can make the email more effective and vice versa.

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Facebook Sample Samples CPM 138

BeingOptimist

JULY 31, 2019

Facebook 0. Today in this Google Adsense tutorial, I would provide you with a complete step by step guidance on AdSense, and you would be able to learn to monetize your website ultimately. How does Google Adsense work? Do not worry, and I am here to explain you step by step in this Google Adsense tutorial. LinkedIn 0.

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Adsense Google How To WordPress 72

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Facebook profile and branding audit.

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Facebook How To Metrics Hashtag 123

Hootsuite

MAY 19, 2022

“Like us on Facebook” has become such a common phrase that it’s hard to imagine the platform any other way. If the Facebook Like was a person, it would have been bar or bat mitzvahed by now. But we haven’t always wondered how to get more likes on Facebook. Then in 2009, Facebook added an identical feature to its platform.

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Tips HootSuite Facebook How To 141