Jon Loomer

MARCH 14, 2022

When you create a Facebook ad campaign, you have limitless options. When creating your ad set, Facebook uses “automatic placements” by default. When you use automatic placements, Facebook will “maximize your budget” and distribute your ads in placements that will lead to the most results. The Problem.

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How To Facebook URL Cost 199

Jon Loomer

JANUARY 11, 2018

Facebook dropped a potential bombshell of an announcement today — at least on brands and publishers. My head is spinning for one primary reason: As often is the case with Facebook announcements, it’s light on details. A great example of this is how Josh Constine of TechCrunch interpreted the announcement.

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Feed Feedly News Engagement 158

Social Media Marketing

MAY 20, 2019

Facebook has crawled into our daily habits like nothing else. The first thing in the morning that we do is to check the Facebook stories and posts, our friends and family members have posted over the platform. This is just an example to show how impactful Facebook is as a platform. Come, let’s have a look at each one.

Feed 102

Feed Feedly Tools Aggregator 102

Buffer Social

AUGUST 3, 2022

This is where Facebook Groups come into the picture. Creating a Facebook Group for your brand provides an opportunity to better connect with your followers in an intimate setting. billion people use Facebook Groups each month, proving that millions turn to these more intimate online spaces in hopes of bonding with others.

Small Business 92

Small Business Groups Groups Examples 92

Hootsuite

MARCH 27, 2024

For example, here’s an organic Reel from Understance’s Instagram page: View this post on Instagram A post shared by Understance (@understance_) And here’s how that same Reel appeared as a boosted post in my Instagram feed: Source: @understance_ Note the Sponsored label at the top and Shop Now CTA link. Otherwise, the two posts are identical.

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

agora pulse

NOVEMBER 9, 2017

Could the new Facebook Explore feed be the end of organic reach? Are we close to Facebook “Reach Zero”? The Explore feed is a new tab on Facebook. The Facebook Explore feed shows you posts from pages and people similar to those you follow. In a statement , Facebook later called this “an experiment.”

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Feed Feedly Facebook Groups 121

Jon Loomer

OCTOBER 10, 2022

If you’ve been creating videos for Facebook and Instagram Reels, you can increase your reach with ads. Reels are short-form videos (up to 60 seconds on Facebook and 90 seconds on Instagram) that are typically recorded from a phone. Here’s a visual example of a Reel I’ve published… Objective. Placements.

Instagram 200

Instagram Facebook CPM Feed 200

Jon Loomer

DECEMBER 18, 2022

Do a little digging to uncover which websites, Facebook pages, apps, and videos are showing your ads. Here’s an example for Tragedy or Conflict. Here’s an example for Audience Network. Here’s an example for In-Stream Video placement. Meta offers the ability to control where your ads appear.

Video 179

Video Facebook Report Publishing 179

Jon Loomer

MAY 3, 2022

After a mere 10-month test, Meta is shutting down Facebook Podcasts ( according to Bloomberg ). I have a podcast ( The Pubcast with Jon Loomer ) and I’ve been testing Facebook Podcasts since October. Explaining Facebook Podcasts. Know that this wasn’t unique content that podcasters created for Facebook.

Facebook 204

Facebook RSS Aggregator Mobile 204

Jon Loomer

MAY 11, 2022

Performance measurement of Facebook video ads is challenging, primarily due to the way video ads work. If you’ve run video ads on Facebook, you probably understand the concept of auto-play. If you’ve run video ads on Facebook, you probably understand the concept of auto-play. The Problem with Video Ads. Video Sound.

Video 194

Video Facebook Metrics Feed 194

Hootsuite

SEPTEMBER 16, 2022

Looking for chatbot examples for your business? We’ve compiled a list of the best chatbot examples, categorized by use case. You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. The 12 best chatbot examples of 2022. Customer service chatbot examples.

Examples 96

Examples FAQ Insurance Retail 96

Bill Hartzer

APRIL 13, 2018

Facebook allows really long posts that completely fill up a Facebook user’s feed, virtually completely taking over all posts in someone’s feed. Here’s an example of that post: This “list” of characters appears to go on “forever”, just like infinite scroll on a web page.

Feed 107

Feed Feedly Facebook Features 107

yMarketingMatters

DECEMBER 4, 2012

That’s because Facebook determines what appears in your News Feed, and how high, with an algorithm called EdgeRank. It’s important for you, as a business owner, to control and monitor this in order to get content you actually want to see, for example updated news from competitors, partners, vendors and industry leaders.

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Feed Feedly News Facebook 157

Ignite Social Media

OCTOBER 1, 2018

A chatbot is a service, powered by rules, that you interact with via a chat interface such as Facebook Messenger, Slack, or a website widget. B2B Chatbot Examples. Hubspot has both a website and Facebook Messenger bot that it uses to capture leads and provide users with more information on its software.

B2B 119

B2B Examples Hubspot Widget 119

Jon Loomer

DECEMBER 1, 2022

You’ve likely heard the advice, whether from a Facebook ads rep or your regular ads “guru.” ” Micro-targeting with Facebook ads is no longer viable. Should you go broad with Facebook ads targeting? Facebook will then show your ad to people within your audience who are most likely to convert.

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Facebook System Conversation Eventful 200

Jon Loomer

FEBRUARY 6, 2023

And yet… Facebook still sucks at detecting basic fraud. Facebook/Meta is one of the techiest of all tech companies and is known for advancements in ads optimization and machine learning. Facebook/Meta is one of the techiest of all tech companies and is known for advancements in ads optimization and machine learning.

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Facebook Authentication Review Report 187

Keyhole.co

JANUARY 20, 2024

The answer is Facebook marketing. Anyone can market on Facebook–big brands, small businesses, and individuals alike. Facebook marketing is a cost-effective way for a small business to reach a big audience on a minimal budget. In fact, surveys show that the majority of Facebook users follow at least six brands.

Small Business 100

Small Business Engagement Strategy Facebook 100

Jon Loomer

OCTOBER 7, 2020

Video is big on Facebook. Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Of course, this only involves Facebook or Instagram videos (not YouTube, Vimeo, or any other platform). 25% or more.

Engagement 207

Engagement Video Facebook How To 207

Sprout Social

MAY 26, 2022

We’ll also sprinkle in examples of brands that are already working the network to their advantage and insights from a marketer who has successfully incorporated TikTok into her strategy—Meara McNitt, Social Media Director at Online Optimism , one of Sprout’s agency partners. Why TikTok marketing campaigns are so valuable.

Examples 141

Examples Campaign Tips UGC 141

Jon Loomer

DECEMBER 20, 2022

While broad targeting with Facebook ads may be the latest trend, there’s still a place for powerful funnels using micro-targeting. Facebook doesn’t allow for the creation of video view custom audiences that allow you to isolate the people who are most engaged with multiple videos over time. But, how valuable is that?

Video 195

Video How To Facebook Groups 195

Jon Loomer

OCTOBER 13, 2021

Facebook’s ads optimization systems are powerful. This doesn’t mean that Facebook ads optimization is bad. In this post, let’s talk about how Facebook ads optimization works, the scenarios that could create problems, and the ways you can mitigate them. How Facebook Ads Optimization Works. Guess what?

Facebook 205

Facebook Eventful Campaign Conversation 205

Bill Hartzer

OCTOBER 10, 2023

In a notable development for brand safety and suitability technology, Zefr has expanded its AI-Powered Brand Suitability Solution to encompass Facebook and Instagram Reels, strengthening the safeguarding of brand interests across the Meta ecosystem.

Instagram 164

Instagram Brands Collaboration Facebook 164

Buffer Social

NOVEMBER 27, 2018

The News Feed is one of Facebook’s marque innovations. Not to mention, it also played a pivotal role in Facebook’s march to advertising dominance. And just as popular culture, music, and fashion move on, Facebook should too. For nearly a decade, the News Feed was the jewel in Facebook’s crown.

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Feed Feedly News Facebook 111

Jon Loomer

NOVEMBER 14, 2021

Last week, I showed you how to connect your podcast to your Facebook page so that you could publish all new episodes to your followers (among other benefits). Can you promote these episodes — or your show — with Facebook ads? I’m only using placements from the Facebook platform. Tests are fun. Let’s try!

Facebook 209

Facebook Report Campaign Apple 209

SocMed Sean

AUGUST 12, 2016

For example, I’m still trying to figure out why Instagram doesn’t have a good way to upload photos from the desktop or why Twitter makes it so hard to switch to desktop view on an iPad or tablet. The good news, is that there is an easy way to adjust Facebook so that it ALWAYS shows you top stories. sk=h_chr The ?sk

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Feed Feedly Facebook URL 100

The Social Media Incubator

FEBRUARY 25, 2014

A new change to Facebook may help brands and their engagement levels. Past algorithm changes to Facebook’s News Feed have hurt some brands, particularly smaller brands, by limiting reach and ultimately hurting engagement. However, the newest change to Facebook gives those brands hope. Post by CEL Public Relations.

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Feed Feedly News Engagement 161

Jon Loomer

JANUARY 28, 2016

Much of the confusion about Facebook advertising among novice to intermediate marketers centers around the lack of specificity in training materials available. They speak in generalities and in theory instead of providing specific examples and step-by-step instructions. The Facebook campaign by itself may have done fine.

Examples 113

Examples Campaign Facebook CPM 113

Jon Loomer

MAY 4, 2022

A post that I wrote on LinkedIn about Meta pulling the plug on Facebook Podcasts was picked up by LinkedIn News. I’m guessing that many or most of the comments I was getting were from people who don’t typically follow me and weren’t particularly informed on what the Facebook Podcasting feature was in the first place.

Facebook 177

Facebook Apple LinkedIn Publishing 177

Jon Loomer

JANUARY 12, 2020

Facebook first started rolling out the ability to customize ad creative by placement more than two years ago. The biggest update is the ability to customize creative for an existing Facebook post. Facebook recommends square link thumbnail images for all of the feeds: Mobile News Feed. We’re going to get to that.

Facebook 172

Facebook Aggregator Meme URL 172

Social Media Strategies Summit

MAY 25, 2021

Facebook can be a helpful resource in that mission. Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Facebook has developed many tools, resources, and best practices to help you better reach and connect with your followers. Image Source: Facebook GPA.

Communities 233

Communities Engagement Facebook Authentication 233

Jon Loomer

FEBRUARY 3, 2017

For some marketers, Facebook’s constant tweaking of the News Feed algorithm — which determines what users see and don’t see in their feed — is a source of frustration. Facebook is in an ongoing battle with inauthentic content. Here’s how Facebook will improve these signals: 1.

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Authentication Feed Feedly News 60

Jon Loomer

JANUARY 19, 2022

The Facebook pixel has become less dependable. However, Facebook is still able to update audiences based on activity within the Facebook and Instagram apps themselves. Facebook lead ads leverage forms that are easy to complete. They are super fast and, most importantly, they keep people on Facebook.

Facebook 207

Facebook Instagram Advertising Engagement 207

Sprout Social

AUGUST 19, 2021

In 2020, Facebook, Instagram, and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences during the pandemic. So far, three major platforms have introduced social commerce features: Facebook, Instagram and Pinterest. Instagram Shopping is directly linked to your Facebook Shop.

Examples 131

Examples Tips Patterns Instagram 131

Bill Hartzer

APRIL 13, 2018

Facebook allows really long posts that completely fill up a Facebook user’s feed, virtually completely taking over all posts in someone’s feed. Here’s an example of that post: This “list” of characters appears to go on “forever”, just like infinite scroll on a web page.

Feed 68

Feed Feedly Facebook Features 68

Ignite Social Media

FEBRUARY 13, 2018

Facebook is always working behind the scenes to create a better user experience (translate: make marketers want to bang their heads against a wall). Facebook has been testing various News Feeds in other countries for some time now. While it’s unclear whether this is the change Facebook will be making to their prominent U.S.

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Feed Feedly News Brands 115

Jon Loomer

SEPTEMBER 18, 2023

The classic example is in your mobile Facebook news feed. You can choose to control which platforms your ads appear on (Facebook, Instagram, Audience Network, and Messenger). This includes Instagram Stories, Facebook Stories, Messenger Stories, Instagram Reels, and Facebook Reels. All are selected by default.

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Feed Feedly Real Estate Instagram 176

Jon Loomer

JULY 10, 2023

Here are examples on Instagram (on the left) and Facebook (on the right). If someone engages with the ad at the top, a carousel will appear below it (with the label “You might like” on Instagram or “More for you” on Facebook). That Initial Ad… What about that first ad in this example?

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Advertising Feed Feedly Instagram 165