Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. For example, the link in bio feature can direct your audience to more content on your website.

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Sprout Social

MARCH 7, 2024

For example, if you’re selling video editing software, you might use a competitive analysis report to learn how easy or difficult it is for novices to use your tool compared to your competitors’ tools. It’s not compulsory to compare every feature you and your competitors offer. Sign up for a free trial to try it for yourself.

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Analysis Report Examples Tools 93

Sprout Social

AUGUST 4, 2022

10 ways to say ‘We’re hiring’ on social media (post examples). For example, you might need someone with a keen eye for detail, while job seekers might prioritize companies with a hybrid work model. Only feature a few of your top benefits and be clear about what you’re looking for in a candidate. Let’s dive in.

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Examples Social Media Skills Team 101

Sprout Social

OCTOBER 28, 2021

In this article, we’ll share five genius social commerce examples you can look to for inspiration. Before we dive into specific examples, it’s helpful to get an idea of the options available to brands interested in social commerce. Instagram shoppable posts: Instagram’s shoppable posts are linked to a Facebook Shop account.

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Jon Loomer

DECEMBER 13, 2022

You can pin important campaigns, ad sets, and ads in Facebook Ads Manager. But my example will be using campaigns. So, if you filter by objective, for example, the campaigns that you pinned of that objective will appear at the top. It’s a good feature, and you should know about it! No more scrolling or filtering.

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Campaign Facebook Features Examples 186

agora pulse

JULY 5, 2017

You know that Facebook Messenger isn’t just about chatting with your friends about where to meet up for dinner, right? There are a gazillion excellent Facebook Messenger business examples that you can learn from if you want to improve your customer service, gather market feedback, and get new leads and sales.

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Examples Social Media Facebook Consultant 144

Ignite Social Media

OCTOBER 30, 2023

In this video from Ignite Social Media, Paid Media Manager Victoria Rogers, Content Producer Parker Mitchell, and Senior Strategist Taylor Glymph discuss the new features of TikTok that will benefit brand engagement. For example, advertisers can now target users based on their engagement with specific creators, videos, hashtags, or topics.

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Features Brands Real Estate Hashtag 91

Jon Loomer

NOVEMBER 27, 2022

Here are a couple of ways that you can monitor your Facebook ads CPM in relationship to your CPA (Cost Per Action)… Breakdown by Time. One easy way to monitor your CPM is by using the Breakdown feature. Charts is a feature that very few advertisers know about, but it can be helpful in this case. But is it a trend?

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CPM CPA Facebook Metrics 197

Buffer Social

OCTOBER 18, 2023

Now the social network lets you do everything from broadcasting to your followers to creating your own stickers with AI , with a host of new features only hitting the Meta-owned app in the last few months. The Instagram algorithm loves early adopters of its new features.   Below are examples from @kelseywells and @kayla_itsines.

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Features Instagram How To Template 113

Jon Loomer

MAY 3, 2022

After a mere 10-month test, Meta is shutting down Facebook Podcasts ( according to Bloomberg ). You will no longer be able to add your podcast starting this week and the feature will be entirely shut down starting June 3. I have a podcast ( The Pubcast with Jon Loomer ) and I’ve been testing Facebook Podcasts since October.

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Oktopost

NOVEMBER 9, 2023

Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? 7 Essentials for Paid Media Plans Take Your Paid Media Results to the Next Level with Oktopost Examples of Paid Media for B2B Marketers There are three main categories of media: paid, earned, and owned.

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Examples B2B ROI CPA 62

Hootsuite

SEPTEMBER 16, 2022

Looking for chatbot examples for your business? We’ve compiled a list of the best chatbot examples, categorized by use case. You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. The 12 best chatbot examples of 2022. Customer service chatbot examples.

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Examples FAQ Insurance Retail 96

Hootsuite

APRIL 26, 2021

Google My Business has a messaging feature that is much like Facebook Messenger — it makes it easy for customers to reach out to your brand and ask a question or voice a concern. The purpose of the Google My Business Messaging feature. Google My Business welcome message examples. GMB Messaging best practices.

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Examples Google HootSuite Notification 122

Jon Loomer

OCTOBER 24, 2022

After about a year-and-a-half on hiatus, the “Compare Attribution” feature has returned to Facebook Ads Manager. Let’s provide a little bit of history on the feature, why you should care, and how to use it… Understanding Attribution. This setting impacts two things: How Facebook optimizes ad distribution.

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Facebook Conversation Report Advertising 198

Sherrilynne Starkie

JANUARY 10, 2019

Must-know social media news for communicators and marketers for this week include new Stories innovations from Facebook and YouTube, insight on finance journalists, a new editor for a LGBTQ+ magazine and search innovations from Google. New CTA buttons for Facebook Page stories. Facebook stories are getting more useful for marketers.

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Features Social Media Survey YouTube 150

Jon Loomer

MARCH 14, 2022

When you create a Facebook ad campaign, you have limitless options. When creating your ad set, Facebook uses “automatic placements” by default. When you use automatic placements, Facebook will “maximize your budget” and distribute your ads in placements that will lead to the most results. The Problem.

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Jon Loomer

MAY 1, 2023

Recently, I’ve been hearing from people who are trying to build an Instant Form for Facebook lead ads using the Custom form type. But, it’s nowhere to be found… This is weird since the feature has only been around for five or six months, and it’s actually pretty useful. Is It Useful? Do you have Rich Creative?

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Types Real Estate Facebook eBook 172

Jon Loomer

MARCH 22, 2022

The changes to Facebook (or Meta) advertising due to iOS 14+ in 2021 were significant. But another change has been largely ignored: The removal of the Compare Attribution Windows feature. But the removal of this feature has eliminated important context that helped advertisers understand their results. There is a Reason.

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Facebook Advertising Conversation Report 197

Jon Loomer

MAY 17, 2022

Meta recently announced several new features and enhancements that are coming to lead ads and messaging. Today, let’s cover the new features related to lead ads. Historically, the low quality of leads has been a knock on Facebook lead ads. Another feature that is coming to lead ads is Gated Content. Gated Content.

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Content Facebook Hosting Features 201

Sprout Social

AUGUST 19, 2021

Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. In 2020, Facebook, Instagram, and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences during the pandemic. Instagram Shopping is directly linked to your Facebook Shop.

Examples 133

Examples Tips Patterns Instagram 133

Convince & Convert

APRIL 13, 2017

With new platform updates being rolled out seemingly everyday, a common question among online marketers is, “So what’s the one thing that’s totally crushing it on Facebook ads right now?” For example, “totally crushing it” means different things to different people. Here’s an important note for non-U.S. Click To Tweet.

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Advertising Features Facebook CPA 128

Jon Loomer

MARCH 15, 2022

Many Facebook advertisers don’t realize that view-through conversions are a thing. Ads Manager reports on conversions that happen within 7-days of clicking or 1-day of viewing your ad without clicking, by default ( Facebook ads attribution ). In other words, your ad can get credit for a conversion without anyone clicking on it.

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Conversation Facebook URL Report 197

Jon Loomer

MAY 11, 2022

Performance measurement of Facebook video ads is challenging, primarily due to the way video ads work. Let’s talk about the issues with video ads and how you can get a clearer idea of performance thanks to this buried feature. If you’ve run video ads on Facebook, you probably understand the concept of auto-play.

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Video Facebook Metrics Feed 194

Social Media Strategies Summit

SEPTEMBER 25, 2019

To help you prepare for the revolution, here are five examples of how AI Chatbots can help you boost your brand’s marketing power. Sephora’s chatbot, available on both Kik and Facebook Messenger, aims to do exactly that. Another post you might want to check out: 10 Impressive Examples of AI in Marketing.

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Examples Real Estate Hotels Marketing 185

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. Since its launch in 2016, TikTok (formerly Musical.ly) has grown by leaps and bounds, quickly cementing its place among established networks like Facebook, Instagram, Pinterest and Twitter.

Examples 142

Examples Campaign Tips UGC 142

Jon Loomer

DECEMBER 1, 2022

You’ve likely heard the advice, whether from a Facebook ads rep or your regular ads “guru.” ” Micro-targeting with Facebook ads is no longer viable. Should you go broad with Facebook ads targeting? Facebook will then show your ad to people within your audience who are most likely to convert.

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Social Media Strategies Summit

MAY 25, 2021

Facebook can be a helpful resource in that mission. Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Facebook has developed many tools, resources, and best practices to help you better reach and connect with your followers. Image Source: Facebook GPA.

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Communities Engagement Facebook Authentication 233

Jon Loomer

JANUARY 25, 2023

This was a super useful feature that allowed you to quickly get visual queues about the performance of your ads. Here’s an example of what the final product might look like… This was especially useful if you had plenty to keep track of. Without an explanation from Meta, we can only guess. Did you use it?

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Report Facebook Construction Metrics 175

Bill Hartzer

OCTOBER 10, 2023

In a notable development for brand safety and suitability technology, Zefr has expanded its AI-Powered Brand Suitability Solution to encompass Facebook and Instagram Reels, strengthening the safeguarding of brand interests across the Meta ecosystem.

Instagram 164

Instagram Brands Collaboration Facebook 164

Jon Loomer

MAY 4, 2022

A post that I wrote on LinkedIn about Meta pulling the plug on Facebook Podcasts was picked up by LinkedIn News. I’m guessing that many or most of the comments I was getting were from people who don’t typically follow me and weren’t particularly informed on what the Facebook Podcasting feature was in the first place.

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Jon Loomer

SEPTEMBER 30, 2021

It’s important to understand that your Facebook ads costs aren’t determined in a vacuum. Here’s how Facebook defines the auction : For each ad impression, our ad auction system selects the best ads to run based on the ads’ maximum bids and ad performance. The role of competition. Impact of Competition.

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Cost CPM Facebook Compete 216

Hootsuite

MARCH 27, 2024

For example, here’s an organic Reel from Understance’s Instagram page: View this post on Instagram A post shared by Understance (@understance_) And here’s how that same Reel appeared as a boosted post in my Instagram feed: Source: @understance_ Note the Sponsored label at the top and Shop Now CTA link. What’s a social ad?

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LinkedIn Instagram Tips HootSuite 107

Jon Loomer

APRIL 25, 2022

Conditional Formatting is a feature found in Facebook ad reports that can be super useful for quick evaluations of performance. First, know that this feature is only in custom ad reports right now, not the main Ads Manager. In the example above, I’ll make any cells with at least a 2.0% Then select “format.”

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Report Facebook Advertising Features 187

Waxing UnLyrical

JANUARY 29, 2019

Feature #1: Analytics. Analytics is a prime example of how marketers and businesses can benefit from automation. Feature #2: Email marketing. Feature #3: A/B testing. Feature #4: Contact management. Feature #5: Efficient dashboard. Email marketing is crucial for an effective marketing automation initiative.

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Features Marketing Statistics Template 169

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. Your audience never sleeps and neither should your Facebook content.

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Facebook How To Publishing Analytics 121

Buffer Social

NOVEMBER 13, 2023

To help you stand out from the crowd, here’s some guidance — complete with tried-and-tested examples.   Getting your brand featured on their site is hugely beneficial beyond just the additional eyeballs. Source: Facebook 8. billion in the U.S.

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Webbiquity SMM

DECEMBER 22, 2015

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. Looking for the next big thing in Facebook advertising ? Looking for the next big thing in Facebook advertising ? Here are five Facebook advertising features you haven’t tried yet. Image credit: Revinate. Carousel ads.

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