Small Business Mavericks

JANUARY 21, 2012

There are some that hang around for years, often going through popularity phases – StumbleUpon is a good example, people join up,then drift away, then return spasmodically to see if things have changed. The feature that most businesses will find helpful is that pins can be shared between users and through Facebook and Twitter.

Sites 87

Sites Social Media StumbleUpon iPhone 87

Small Business Mavericks

SEPTEMBER 11, 2012

Small Business Mavericks is not exactly a perfect example, however. However, many websites have been successful without exact match domain names. Here are a few: Google. Small Business Mavericks. And of course there are plenty more!

Domain Name 161

Domain Name Small Business Yahoo SEO 161

Small Business Mavericks

SEPTEMBER 7, 2011

If possible, use your hashtag within your message (example: Ever wonder how many #marketers is takes to screw in a lightbulb?). Don’t tweet the same things you Like on Facebook or share on LinkedIn. Keep your message short (less than 100 characters works best). Keyword optimize your Twitter messages. Leave room for a hashtag.

Tweetdeck 173

Tweetdeck Tips URL Hashtag 173

Small Business Mavericks

APRIL 30, 2012

All to often a business will focus on one or two social media platforms, particularly Facebook and Twitter since they receive the most mentions. Facebook, despite the hype, is not necessarily right for every business.

Platform 110

Platform Social Media Forums MySpace 110

Small Business Mavericks

MARCH 20, 2012

Using keywords that link to ‘how to’, ‘repairs’, ‘maintenance’ for example, will mainly attract visitors who are looking for that information – and that generally means they have already purchased that or a similar product. Pay-per-click is no different.

Small Business 101

Small Business Paid Search Compete Advertising 101

Small Business Mavericks

FEBRUARY 17, 2012

One of the most popular is the ‘like us on Facebook to receive an X% discount’ call to action. In that situation, having a call to action that encourages visitors to ‘like’ you for example, is not just a good idea, it’s almost a must do. The same principle can be used to build social media follows.

Social Media 101

Social Media Discount Price Features 101

Small Business Mavericks

MARCH 4, 2012

Ecommerce websites often include content that isn’t permanent, for example, product descriptions – these are often removed once the site discontinues that product. The use of robots.txt files can help, for example, can prevent search engines from spidering group data such your archives.

SEO 98

SEO URL Issues Price 98

Small Business Mavericks

FEBRUARY 2, 2012

Through Twitter (and Facebook) you can announce short deals; for example, you can offer a decent discount for all lunchtime (11:30 am – 1:30 pm) transactions. You can also announce similar deals – one day, five days, the first 100 customers are good examples.

Small Business 101

Small Business Cost Discount Retail 101

Small Business Mavericks

JUNE 5, 2014

If they go to your website, or look you up on the phone, or check your Facebook page, will those hours match the ones on the door? In another example, does your customer service department know what marketing is doing? For instance, do you have operating hours? How does one find out?

Health Care 87

Health Care Marketing Analysis Advertising 87

Small Business Mavericks

JANUARY 10, 2012

I see ‘gurus’ insisting that every online business should be active on Facebook, Twitter, YouTube, and, in some instances, specialist social media sites such as LinkedIn. For example, if you can garner a decent following on Facebook or Twitter, and that following converts to sales, then your efforts are being rewarded.

Social Media 105

Social Media Marketing Small Business Discount 105

Small Business Mavericks

FEBRUARY 11, 2012

This can be in blog comments, writing guest posts, being active on forums related to your niche, and the obvious social media realms such as Facebook and Twitter. This is where linking social media profiles, for example, stands out as in important point. I’d like to add one more – being seen with your brand or logo.

Brands 101

Brands Tips Small Business Forums 101

Small Business Mavericks

OCTOBER 28, 2011

Whether you were on Twitter, LinkedIn, Facebook, or somewhere else? Here’s an example. Have you ever wondered where your social media posts went after you shared them? Well, Google+ is making that possible. It’s really a recycled idea from the Wonder Wheel. Remember that Google product?

Google 93

Google LinkedIn Social Media Examples 93

Small Business Mavericks

MARCH 17, 2012

You will often see references to publishing content in article directories, Facebook, HubSpot, Squidoo and perhaps even on other blogs as a guest author. You can also install different content managers into the one site, for example Drupal, WordPress and Joomla can live happily side-by-side.

Publishing 98

Publishing Repository Joomla Content 98

Small Business Mavericks

MAY 26, 2012

Freebies – we have seen a lot of large companies offer freebies through Facebook. Sometimes, rather than a freebie, a business will make a special offer, for example, a percentage off. You can gain a lot of inbound links if the deal is good enough, and social mentions are now considered good SEO fodder.

Buy 107

Buy Directory Engineering SEO 107

Small Business Mavericks

FEBRUARY 23, 2012

Should you prevent users from using services like Pinterest, StumbleUpon, Facebook or any other social media site. Pinterest is an interesting example since it is currently driving decent traffic to websites. In most cases, it may be shooting yourself in the foot.

Content 105

Content StumbleUpon Social Media Sites 105

Small Business Mavericks

JANUARY 6, 2016

If you are a business-to-consumer type of business, Facebook may be more effective for you. Many people use Huffington Post, for example, because it is a highly trafficked web property. Inbound Marketing Through Social Media. There are a lot of social media channels. Not all of them will be effective for your type of business.

Marketing 70

Marketing Engineering Advertising B2B 70

Small Business Mavericks

JANUARY 23, 2012

A smart phone can scan the code and either store it for later use – for example, to claim a discount or deal – or they can be used as a link to a particular web page on the Internet. The cost to advertise in these publications is often prohibitive for small businesses – you can get around it.

Small Business 93

Small Business Smart Phone Discount Cost 93

Small Business Mavericks

JUNE 14, 2011

Adding mobile/digital coupon offers that allow you to reach your audience via text message, e-mail, Facebook and Twitter. Coca Cola reported tremendous success leveraging sponsored Tweets during the World Cup, for example. Leveraging applications such as FourSquare and Twitter with geo-targeting capabilities to target your reach.

Mobile 107

Mobile Strategy Wireless Marketing 107

Small Business Mavericks

JANUARY 11, 2012

Overlooking the offline world – it’s fine being social on sites like Facebook, however, are you just as amiable in person? Forgetting the media part of social media – if you work with other online users, for example, bloggers who regularly write about your products or websites, don’t ignore them.

Social Media 98

Social Media Engineering Sites Small Business 98

Small Business Mavericks

FEBRUARY 20, 2011

Facebook Page Promotion – Offline » Do You Review Your Inbound Links? As an example, you may have established a campaign of writing guest posts for several quality sites and those links are now paying dividends. Inbound links are still the lifeblood of any search engine optimization program.

Review 79

Review Case Study Press Release Small Business 79

Small Business Mavericks

FEBRUARY 13, 2011

Sometimes they will go straight to their Facebook or Twitter page. For example, a simple response to a complaint could point out that you have not found any transactions related to that person so you might have to dig a little more for the details. Of course, not every customer will complain directly to you.

Reputation 87

Reputation Case Study Press Release Small Business 87

Small Business Mavericks

MAY 14, 2012

For many, social media marketing is all about Tweeting and working on a Facebook page. Stumbleupon is a good example. Used effectively, alternate social media sites can deliver more traffic than either Facebook or Twitter. Other sites such as Stumbleupon, Linkedin, Pinterest and Digg can still generate a lot of traffic.

Social Media 93

Social Media Digg StumbleUpon Twitter 93

Small Business Mavericks

APRIL 2, 2012

Segmenting your market, promoting in places where your potential customers hangout are just two good examples. Proof of this may well be seen over time with Facebook’s new timeline, and the large image you can use. Most of the offline marketing techniques used still hold true to an online business.

Marketing 161

Marketing Price Small Business Report 161

Small Business Mavericks

MAY 3, 2012

70 Facebook shares (+6.9%). Facebook shares had far less effect than Google plus one votes, however, the numbers used could have had a significant effect. Facebook shares had far less effect than Google plus one votes, however, the numbers used could have had a significant effect. 300 Google plus one votes (+9.44%).

SEO 105

SEO Comparison Small Business Google 105

Small Business Mavericks

MARCH 31, 2012

Unless you live on social media sites like Facebook, and publish reams of content day after day, a blog is still the single most effective way to communicate with both current and potential customers. These are just some of the excuses that some business owners use when it comes to blogging.

Small Business 107

Small Business WordPress SEO Publishing 107

Small Business Mavericks

JANUARY 19, 2012

What is interesting is that different social media react on different days – for example, Saturday and Sunday are more fruitful for Facebook whilst Friday is the best day for re-tweets. There is an interesting infographic that Dan Zarrella has published that reveals the days that his content receives the most social interaction.

SEO 107

SEO Compete Publishing Analytics 107