Sherrilynne Starkie

NOVEMBER 1, 2018

This week’s Top 5 must-know news for marketing, communications and PR professionals includes new social functions for Vimeo, Facebook’s growth trends, Twitter and retweets, Pinterest users and fun emojis. Facebook growth continues to slow. Facebook isn’t going anywhere. — SS. — SS. This year, 77.4

Vimeo 186

Vimeo LinkedIn Privacy Publishing 186

Sherrilynne Starkie

JANUARY 29, 2018

Native platform analytics including Facebook, Twitter, LinkedIn and Snap. Skilled analysts will also have industry certifications, for example Google Analytics , Facebook Blueprint , Twitter Flight School, Hootsuite Academy , and others. And of course, software skills are paramount.

Consultant 347

Consultant Analytics Social Media Sysomos 347

Sherrilynne Starkie

AUGUST 20, 2012

It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. Still we can all learn from the experiment… Facebook’s secret groups. The launch last autumn extended the concept for use among other small groups, for example sports teams or book clubs.

Groups 337

Groups Groups Sports Notification 337

Sherrilynne Starkie

JANUARY 10, 2019

Must-know social media news for communicators and marketers for this week include new Stories innovations from Facebook and YouTube, insight on finance journalists, a new editor for a LGBTQ+ magazine and search innovations from Google. New CTA buttons for Facebook Page stories. Facebook stories are getting more useful for marketers.

Features 150

Features Social Media Survey YouTube 150

Sherrilynne Starkie

JUNE 22, 2013

For example, tools that used to be for elite athletes, like the Nike+ Fuelband , are now becoming ordinary things. For example, cellphone data was used to track the spread of cholera after the earthquake in Haiti. Young gave an example of where two separate data sets came together to become something ‘quite creepy’.

Data 327

Data Foursquare Conference Wikipedia 327

Sherrilynne Starkie

AUGUST 19, 2014

For example: Old style: Download Facebook Messenger now! New style: When Facebook kills mobile chat, don’t lose touch with all your friends! For example, having “cooking” “cooks” and “cookery” on the same post could get lower ranking than just using just one of those variants. PLEASE LIKE MY FACEBOOK PAGE.

Content 304

Content Marketing Engineering Wikipedia 304

Sherrilynne Starkie

AUGUST 13, 2012

For example if a respondent repeats the question asked in the answer (as is frequently the case) you can’t suppress those words which often gives an inaccurate representation of key words. For example, it takes a human to make the judgement about the overall sentiment of the data. PLEASE LIKE MY FACEBOOK PAGE.

Analysis 335

Analysis Wikipedia Social Capital Sentiment 335

Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. PLEASE LIKE MY FACEBOOK PAGE.

Blogger 389

Blogger Brands Technorati comScore 389

Sherrilynne Starkie

OCTOBER 15, 2018

Eighty-four per cent of Canadians are on Facebook and almost 80 per cent use it daily. Digital Media Framework Example. Here’s an example framework which demonstrates a marketing challenge…getting the new apartment block of a not-for-profit organization rented out. Company employees as ambassadors for example.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

DECEMBER 13, 2018

This week’s Top Five social media ‘must know’ news stories includes new Facebook search ads, Instagram’s audio messages, Google’s For You tab, YouTube’s Stories and news from Pew Internet Research on media consumption habits. Facebook tests search ads in results pages, Marketplace. — SS.

Social Media 150

Social Media Video YouTube Instagram 150

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. Facebook needs to turn this thing around!

Social Networking 150

Social Networking News Aggregator Journal 150

Sherrilynne Starkie

JANUARY 16, 2012

Say, for example, someone searching for Sri Lanka will be served relevant holiday photos posted by anyone in the user’s Google+ circles. Search plus your world can’t be good news for the other social networks such as Facebook and Twitter as it prioritizes G+ content. Facebook ain’t all that. Related articles.

Picasa 304

Picasa Engineering Privacy Google 304

Sherrilynne Starkie

AUGUST 31, 2012

Examples are provided. PLEASE LIKE MY FACEBOOK PAGE. Now, just in time for back to school, the online dictionary is available for use on iPhone and Android. No Internet connection is needed, so users can look up the definition or synonyms for a word anytime, anywhere. Not sure how to use the word in a sentence? Related articles.

iPhone 341

iPhone Newsletter Applications Resources 341

Sherrilynne Starkie

FEBRUARY 13, 2018

Facebook, Pinterest and Instagram, for example, all have features that allow people to buy directly. They are experts on Facebook, Twitter, Instagram, LinkedIn, Pinterest, SnapChat and more. Social ads can be complicated so most consultants get industry certifications such as Facebook BluePrint or Twitter Flight School.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

AUGUST 27, 2018

The resumes I see that have Google AdWords , Facebook Blueprint , Hootsuite Academy or similar accreditation are much more likely to make the first cut. Spin Sucks, for example, offers content creation and blogging masterclasses along with courses on the PESO model.). Social Media Certification. Some cost thousands of dollars.

Industry 170

Industry Social Media Training HootSuite 170

Sherrilynne Starkie

APRIL 24, 2018

Hootsuite Social Media Marketing Certification , Facebook BluePrint Certification and Twitter Flight School Certification are just some examples. The better ones have certifications from industry players to demonstrate their proficiency in using social media technologies. Social media success requires strategy and planning.

Social Media 210

Social Media Tools Skills HootSuite 210

Sherrilynne Starkie

NOVEMBER 16, 2013

People I know who can barely operate their own personal Facebook profiles are suggested as social media experts. For example, on a scale of one to five, how would you rate this person’s writing skills, his strategy development skills, his experience in video production, etc. PLEASE LIKE MY FACEBOOK PAGE. Related articles.

LinkedIn 278

LinkedIn Press Release Skills Notification 278

Sherrilynne Starkie

MARCH 17, 2012

Some examples: Bazinga! VISIT MY FACEBOOK PAGE. It’s contributed to and edited by thousands of people online who add their own meanings to millions of words. With more than 6 million definitions, So Slang claims to be the biggest hub for street definitions. A catchy phrase to accompany your clever pranks. Related articles.

Wikipedia 301

Wikipedia Newsletter Resources Examples 301

Sherrilynne Starkie

SEPTEMBER 17, 2012

For example, in a restaurant review it would be fair to mention if the appetizer was served still frozen in the middle. Include also any relevant social media statistics: i.e. number of Facebook friends, Twitter followers, Google PageRank , number of blog subscribers etc.

Blogger 367

Blogger Brands Tips Influencer 367

Sherrilynne Starkie

NOVEMBER 10, 2012

There’s a feeling now that it’s OK to support the monarchy and the military, for example.”. PLEASE LIKE MY FACEBOOK PAGE. “And, the rise of suburban Toronto and the West as power centers means Quebec doesn’t matter as much politically as it did in the past. The importance of international trade to our economy has quadrupled.

Social Capital 391

Social Capital Policies Research Reputation 391

Sherrilynne Starkie

NOVEMBER 4, 2012

The new law provides a safe harbour to those who create and also those who host that content, for example.”. From then the movement grew: The Fair Copyright for Canada Facebook Group was launched in 2007 and soon had 90,000 members. PLEASE LIKE MY FACEBOOK PAGE. “It now addresses many issues that are important to consumers.

Committee 312

Committee Mashup Policies Wikipedia 312

Sherrilynne Starkie

APRIL 4, 2019

If one thing is true of Facebook marketing, it’s that change is constant. Facebook is updating how it measures ad relevance, for example. For example, a score of 9 or 10 indicated an excellent match and that the audience valued what the ad had to offer. Get a Facebook PRO Partner on your side. Contact us today.

Metrics 199

Metrics Facebook Compete Examples 199

Sherrilynne Starkie

FEBRUARY 28, 2015

For a company that sells cleaning products, for example, the message might be that the brand supports modern parents in raising happy, well-adjusted children. PLEASE LIKE MY FACEBOOK PAGE. Start by asking, what is the one thing I want the audience to remember about this story? The core message will be the hub of your story.

How To 150

How To Loyalty Wikipedia Energy 150

Sherrilynne Starkie

JANUARY 20, 2020

For example, you might publish thought leadership articles on your blog, produce a podcast or go ‘live’ on Facebook. It could be via a retweet, an Instagram comment or a LinkedIn share for example. Let’s look at an example. I recently worked with a company that was following all it’s competitors on social, for example.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

MAY 16, 2018

This week's top five social media must-know news includes new features from Facebook, Google, Instagram and Linkedin. For example the difference between how an artist’s new single is or how they like their food. For example the difference between how an artist’s new single is or how they like their food. Follow List.

Social Networking 186

Social Networking Features Hotels LinkedIn 186

Sherrilynne Starkie

OCTOBER 16, 2018

What to do if your boss sends you a Facebook friend request? For example, a major fashion brand might provide specific training on Pinterest or a museum might train staff to take excellent quality digital photographs for Instagram. Are Facebook friends become paying customers? Facebook’s little secret.

Training 150

Training Social Media Policies Skills 150

Sherrilynne Starkie

FEBRUARY 16, 2014

What to do if your boss sends you a Facebook friend request? For example, a major fashion brand might provide specific training on Pinterest or a museum might train staff to take excellent quality digital photographs for Instagram. How many Facebook friends become paying customers? Facebook’s little secret.

Training 260

Training Social Media Policies Skills 260

Sherrilynne Starkie

JANUARY 30, 2016

That means Facebook, Twitter and other social networks have made gaining organic visibility almost impossible. For example, we manage member communications for a large, national trade union. Thanks in part to sponsoring content, we reach almost a third of the union’s members daily on Facebook.

Health Care 150

Health Care Social Networking Advertising Publishing 150

Sherrilynne Starkie

MAY 4, 2013

Dove ’s ‘Real Beauty Sketch’ video is a perfect example. PLEASE LIKE MY FACEBOOK PAGE. Telling a compelling story is the key to getting content shared across social networks, extending reach, increasing visibility and thereby creating awareness. As part of Dove’s ongoing “ Campaign for Real Beauty.” Related articles.

Marketing 295

Marketing Campaign YouTube Buy 295

Sherrilynne Starkie

MARCH 28, 2015

The presentation included a sneak peek at the new logo and provided many examples of how it may be implemented. PLEASE LIKE MY FACEBOOK PAGE. The goal was to develop a brand that is innovative, dynamic and professional and one that would provide a fair degree of freedom within a framework. IABC’s new brand. Branding turkeys.

Brands 150

Brands Conference Exercises Survey 150

Sherrilynne Starkie

JANUARY 11, 2014

For example, planning to run an ‘opinion piece on industry news’ allows for the writer to choose a topical subject that will provide the currency necessary to attract new audiences. For example, industry issues, trends and practices, products, company news, community news, customer testimonials and case studies. What to track.

Content 319

Content Marketing Curation Template 319

Sherrilynne Starkie

JUNE 2, 2013

He shared one example from his hometown paper, The Chronicle Herald of Halifax, which had managed to mis-spell its own name in a headline. PLEASE LIKE MY FACEBOOK PAGE. Very quickly Craig built a large worldwide audience including jouranlists and media geeks and enthusiasts for his blog. An apology. Getting it write. Related articles.

Curation 299

Curation Findability Journal Collaboration 299