Jeff Esposito

MARCH 18, 2012

For example, companies sent more “suits” to the conference than in past years; and the space’s biggest publication, Mashable, was in acquisition talks with CNN for $200M. One hot topic among the folks I met was the new advertising models for Facebook and Twitter. Facebook has created the perfect drug and knows it.

Conference 40

Conference ROI Small Business Metrics 40

Jeff Esposito

OCTOBER 19, 2012

Kobe Bryant’s brilliant use of Facebook for fan engagement – this is a great example of how an athlete (or his reps) gets the social aspect of social media. Hope you have a great weekend and look forward to catching up with you all next week. Now I am no fan of Kobe, but this is still pretty damn cool.

Foursquare 42

Foursquare Marketing Exercises Influencer 42

Jeff Esposito

SEPTEMBER 14, 2012

Facebook, I suggest that you do it now. Their 100 days of Oreo campaign is brilliant from a content and pop culture standpoint and is a golden example for mixing social and content marketing. PayPal exec gets personally involved in account dispute – this is a good social business example of how one person can make a difference.

Klout 35

Klout Campaign Issues Examples 35

Jeff Esposito

AUGUST 4, 2011

Advertisers Begin to Look Beyond Facebook and Twitter – the title of this piece is a bit misleading. The Huge Success Of Nike On Facebook – Behind The Scenes Case Study – this is a really cool look behind the scenes of how Nike utilized Facebook to engage and empower their most active fans. Image - grinapple.

Case Study 42

Case Study Authentication Study Advertising 42

Jeff Esposito

JULY 8, 2014

In the presentation below, I offer some examples of companies doing a good job, companies who have failed in marketing to me and also what our social teams at Vistaprint look at. Facebook Social Business social media Internte Retailer IRCE IRCE 2014 Vistaprint' Listening and acting socially from Jeff Esposito.

Retail 20

Retail Conference Industry Social Media 20

Jeff Esposito

JUNE 13, 2011

Facebook provides this data under the site’s Insights function. For example if you are using Twitter, you can count the number of @ replies that you receive or the number of overall conversations that you have each month. For example if customers save 55% from a Twitter deal, use Twitter as a coupon code. Engagement.

CoTweet 45

CoTweet CoTweet URL Metrics 45

Jeff Esposito

JULY 9, 2012

It might sound like something trivial, but marketers and communicators working in social media are going to need to know it as more C-level executives turn their eyes to the Twitters and Facebooks of the world. Look at the inbound chatter your company receives on social outposts like Facebook, Twitter or Google+.

Crimson Hexagon 42

Crimson Hexagon Radian6 Sentiment Analytics 42

Jeff Esposito

NOVEMBER 15, 2013

Facebook post of photo showing hand on breast gets school coach fired – this is another example of overreacting and not having a social media policy in place. To me, it went out with Freaky Freezies in the 80’s and I really don’t see the point in having something that you can figure out with your hands.

ROI 34

ROI Policies Small Business Study 34

Jeff Esposito

SEPTEMBER 30, 2011

Tennessee team vacates wins after mom’s Facebook scolding – This story is one part big brother and one part dumbass and 100 percent funny. Patients use social media to inspire Mayo Clinic heart research – Good example of social media doing good. I am going to guess that you probably do at least one of these each day.

Social Media 38

Social Media Research Team Activities 38

Jeff Esposito

APRIL 17, 2012

LinkedIn, much like Facebook, was born during a time of blossoming internet transparency, when people began to come from behind the ambiguous screen names and revealed their real selves and in some cases their professional selves, online. Even LinkedIn’s first publicly recognized tagline was “Relationships Matter.”. So what is the next step?

LinkedIn 51

LinkedIn Wikipedia Aggregator Groups 51

Jeff Esposito

FEBRUARY 6, 2012

Now, that’s amplified by posting on Facebook or checking in on Foursquare. Our CEO reads each of our Facebook walls every day, likely before he checks the morning news or grabs a cup of tea. We began on Facebook, followed closely by Twitter. Tell your friends!

Delicious 39

Delicious Foursquare Conversation Social Media 39

Jeff Esposito

AUGUST 14, 2011

The Klout Score uses data from Twitter, Facebook, LinkedIn, and Foursquare in order to. For example, take a look at this graphic from my analysis at TweetLevel: According to the 70.1 Since Klout first launched in measurement tool in 2009, they have analyzed influence based on a user’s ability to “drive action.”

Influencer 48

Influencer Klout Foursquare Analysis 48

Jeff Esposito

OCTOBER 15, 2010

For example, if you run an e-commerce site, and you define social media success as driving sales through your Facebook page, your metrics are pretty easy. It doesn’t necessarily matter how many Facebook fans you have, right? But it matters that referrals to your e-commerce site increased 10 percent last year.

Social Media 33

Social Media Metrics Education Cost 33

Jeff Esposito

SEPTEMBER 29, 2010

You can see examples of the folks on the frontlines for these companies in any social media book. Their accounts on Twitter and Facebook allow parents to check out upcoming content before its aired. Complaints and praise are front and center and companies have to react to these mentions from people.

Social Media 33

Social Media Case Study Upcoming Education 33

Jeff Esposito

AUGUST 11, 2010

With Facebook, do a site search similar to the one previously mentioned and look at your existing fans. A simple post or poll on Facebook or a tweet can give you a vibe of participation. For example if you have a restaurant, offer a wine pairing class, gift certificates or cooking classes. What are your goals?

Social Media 35

Social Media iPad Class Creative Commons 35

Jeff Esposito

JULY 13, 2010

For example, over the weekend, I saw a marriage between a great game and one of my current passions, social media. link] Facebook changes, Tumblr, Federer, Bosh & #efctweetup #BODSW « Sports Geek [.] This post was mentioned on Twitter by Social Media Insider, Alltop, Publicity News and others.

Sports 43

Sports Alltop Social Graph Creative Commons 43

Jeff Esposito

APRIL 1, 2011

As an individual who loves building relationships through social media, it infuriates me when people say Twitter, Facebook, blogging, and any other social media tool makes us impersonal. Social media is what you make of it. This goes for both companies and individuals. I founded a blog with eight other amazing PR professionals.

Social Media 42

Social Media Hotels Travel Delicious 42

Jeff Esposito

MARCH 11, 2011

The Facebook Empire Ends Here – I love this post from Geoff Livingston. Now while I am sure you are addicted to Facebook, do you really know what it’s new changes mean to you and your content? Don’t like it is OK to admit you stink at it – I do. If you are like me and want to get better, peep out this post from Amber Naslund.

Crowdsourcing 21

Crowdsourcing Brand Monitoring Small Business Social Media 21

Jeff Esposito

AUGUST 6, 2010

A Case Study In Launching A Facebook Page – There are a lot of “How To” articles on Facebook pages, but not many offer clear cut reasons why. Not only does he outline why things should be done, but he shows examples that worked for a client. Well that is where John Haydon’s post stands out.

Creative Commons 26

Creative Commons Case Study Disqus Report 26

Jeff Esposito

JANUARY 5, 2012

IKEA Hosts Sleepover For 100 Lucky Facebook Fans – file this one under oddities from across the pond, while also being a good social campaign and listening to your community. Hell it has an identity crisis and if it were a child in school, we’d all be bullies. So much like the rallying cry of the 90’s why can’t we all just get along?

Library 30

Library News Social CRM Policies 30

Jeff Esposito

SEPTEMBER 1, 2010

Facebook for example, has over 500 million users on the site. After the sale, offer customers ways to keep in touch with the company that they are comfortable with – email, blog, text, Twitter, Facebook, YouTube, etc. Doing so takes everyone’s help starting with the initial transaction or contact with the company.

CoTweet 36

CoTweet CoTweet Press Release Company 36

Jeff Esposito

NOVEMBER 5, 2012

A good and successful example of combining a for profit with a social mission is TOMS Shoes. Yes, there is such a thing as conscious capitalism and I’m a big believer. “SMAC! Sock Monkeys Against Cancer” will operate under Jennifer Windrum Inc. as a socially conscious for profit company. Like TOMS, SMAC! monkeys online.

Startup 42

Startup Banking Flickr Research 42

Jeff Esposito

JULY 28, 2010

On TGW’s Facebook page there were comments ranging from inquisitive to vulgar. On top of these snafus, the team monitoring the Facebook page was also deleting commentary and posts not only from angry customers, but also from their employees including this one from Wolansky: Folks, We work in partnership with Amazon. Around 4:00 p.m.

Price 51

Price Issues Comments Company 51