Direct Marketing Observations
OCTOBER 25, 2010
Take for example a small conversation I had-actually it was an exchange of about 2-3 tweets between myself and Adam Cohen of Rosetta that occurred late Friday afternoon. A trust level and brand affinity developed through traditional channels which can now be taken online into Facebook where the relationship can be deepened and enhanced.
Direct Marketing Observations
FEBRUARY 1, 2011
Specifically the Twitter and Facebook icons. For example, @Disney has over 140,000 followers and yet has only tweeted 210 times. Meanwhile they have over 200,000 fans on Facebook. For example. Twitter is free and Facebook is free and the barriers of entry and engagement are absurdly low. I’m not nitpicking.
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Direct Marketing Observations
MARCH 21, 2011
Here are 3 examples where social media has never figured more prominently and yet it had nothing to do with strategy or ROI, but had everything to do with the engine that does drive social media, PEOPLE. A Facebook Causes page was recently created to support and raise awareness and funds for the earthquake and tsunami victims.
Direct Marketing Observations
JUNE 23, 2011
Some of the likely examples that you may be aware of, are of course Zappos, Cisco, Dells, Best Buy, Home Depot, P&G, for example. All great poster children for corporate social success and the list continues to expand. Of course some would say well social isn’t new anymore. Scared to death of socia l. Of becoming social.
Direct Marketing Observations
APRIL 7, 2011
I loved his examples and his post is a quick must read. Beyond Danny’s examples of bad customer service experiences, make their initial destination location and landing page user experience a bad one and that should do the trick. Danny Brown is right. 2 days ago he wrote a post about brands that drive customers away.
Direct Marketing Observations
NOVEMBER 20, 2013
It has about 650,000 likes on Facebook, compare this to more than 17 million for Nutella and 34 million for Oreo for example. Olenski : How can Hostess ensure this (Twinkies return) will be a sustained effort and not just a fad that will eventually fade? Don’t measure the re-launch and sustained success on these metrics.
Direct Marketing Observations
JULY 6, 2010
Just because a company can set up a Facebook fan page for example- does that mean that it will give them the biggest bang for their efforts? Tags: Social Networks Facebook YouTube Linkedin Twitter social media marc meyer. Maybe, maybe not. What is going to give them the biggest return, the biggest impact?
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