Debbie Weil

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Do You Know Your Social Media Sweet Spot?

Debbie Weil

Most organizations are engaging in one-way news-dispersing conversations on their Facebook pages. As an example, Geoff Livingston wrote about the challenge faced by nonpartisan Common Cause when they tried to get feedback on their list of "core values. What to do? See what your fans and readers respond to.

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Hey, Stop Procrastinating and “Do the Work”

Debbie Weil

He gives some clever examples in the book of how to get it down on one sheet, including a quick analysis of Facebook and the Vietnam Memorial. Act 3 gives you the payoff. And of course don’t forget to answer the BIG QUESTION: what is this about? What is the theme? And a more detailed look at Moby Dick on one sheet.

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Context vs. Content: What Sells Your Book

Debbie Weil

Were you online, on a social network like Facebook or Twitter, where it required no more than a couple of clicks to download the book in digital format to your favorite e-reader? There are too many steps (hurdles) to start reading if you post a short book to Scribd , for example. Where did you hear about the book?

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