Dave Fleet

DECEMBER 20, 2010

Meanwhile, Facebook rolls out revamped Page layouts for brands… and then rolls them back, after first taking their site down for a while. I don’t blame him – companies are sinking big money into Facebook nowadays. Image: Shutterstock ).

Social Media 360

Social Media Delicious Yahoo Sentiment 360

Dave Fleet

MARCH 8, 2011

Facebook recently introduced a new version of its Facebook Comment Box Plugin , allowing website owners to integrate their commenting functionality with their Facebook presence. We’ve already looked at the pros and cons of the Facebook commenting plugin for businesses considering implementing the plugin on their sites.

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Comments Sites Engagement Aggregator 370

Dave Fleet

DECEMBER 4, 2017

For most of the companies used to targeting millions of people in any given national market, the scale just wasn’t there to move the needle – and 20 likes on a Facebook post was meaningless to people looking at the bottom line. Several brands are also creating Facebook groups for their most passionate and valuable customers and partners.

Social Media 150

Social Media Platform Communities Advertising 150

Dave Fleet

SEPTEMBER 21, 2011

Earlier this week, All Facebook featured a post on a report by DDB and OpinionWay examining the reasons that Facebook users “unlike” brand pages. This is a great example of why I think math is a critical skill for PR professionals.

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Statistics Sample Samples Aggregator 283

Dave Fleet

NOVEMBER 29, 2010

Personally, I think the list was much too focused on superficial numbers at the expense of useful depth (I have fewer than 1,000 Facebook friends and too small an ego for my own fan page so, according to his criteria, I’m not a good consultant). How to assess: Ask for examples of prior work that are directly relevant to your challenges.

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Social Media Proposal Consultant Wikipedia 403

Dave Fleet

OCTOBER 14, 2010

Take the video interview I posted the other day, for example. Take campaign-based Facebook pages, for example. Creating a one-shot Facebook page then deleting it is like spending thousands of dollars on a campaign that builds your email list, only to then take that email list and burn it when the campaign is done.

Campaign 400

Campaign Trends Compete Curation 400

Dave Fleet

OCTOBER 25, 2010

The campaigns that do solicit feedback rather than action, do so in a superficial way (contests, for example), rather than in a way that reflects genuine engagement and relationship-building (Dell IdeaStorm , MyStarbucksIdea , for example (Starbucks is an Edelman client). The picture we’re left with is a complicated one.

Social Media 303

Social Media Survey Sites Examples 303

Dave Fleet

NOVEMBER 22, 2010

Your new social hub, or your Facebook Page, or your engagement plan may be the nice, glamorous part of your approach to social media, but be careful not to completely neglect incoming information in favour of outbound messages. The Starbucks Facebook Page , for example, has over 18 million fans.

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CPM Comparison Diagrams Sentiment 413

Dave Fleet

APRIL 24, 2012

Recently a friend of mine posted a photo on Facebook: As pithy and humorous as it was, I disagreed. For example, let’s say I want to go to a specific dim sum restaurant (yum!) If you think you’ve conveyed something but the other person hears something completely different, is that their fault or yours? .

Buy 419

Buy Team Conversation Examples 419

Dave Fleet

JUNE 24, 2010

The first tweet was posted just seconds after the earthquake began at 1:41:41 EST. Users generally decided to tweet the news rather than update their Facebook statuses. While many Facebook updates are private, publicly available updates were outnumbered by tweets by about 8 to 1. So #earthquakes actually improve the TTC.

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Radian6 Social Media Journal News 390

Dave Fleet

OCTOBER 14, 2012

Offline, he also made a big impact – as one of the founders of HoHoTO, he helped to raise tens of thousands of dollars for the Daily Bread Food Bank , for example. While this is a sad day without doubt, a Facebook post from his Eamonn made me smile: Enjoy life. Above all, Michael was a devoted family man. Be happy that he lived.

Exercises 419

Exercises Banking Communities Meeting 419

Dave Fleet

FEBRUARY 2, 2012

Gaining new fans on your Facebook page, or followers of your Twitter account, won’t solve your business problems. The recent partnership between Bazaarvoice and Buddy Media is a great example of a key piece of this puzzle. The dichotomy of trust in social media means we can’t think of social for its own sake.

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Social Media Bazaarvoice Survey Eventful 305

Dave Fleet

JANUARY 18, 2012

your blog, Twitter, Facebook etc) but also by mining your databases for people and companies that you want to connect with at the event and seeting-up meetings with them ahead of time. Create and amplify content for non-attendees.

Social Media 276

Social Media Foursquare Eventful Conference 276

Dave Fleet

FEBRUARY 16, 2016

Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Facebook has long since made the switch to put visual content first. Less “social”, more “media”. Ubiquity of rich media.

Mobile 105

Mobile Trends Loyalty Compete 105

Dave Fleet

FEBRUARY 14, 2011

Lots to cover in this week’s reads – TweetDeck, link farming, Facebook newsfeed and the new Pages layout; social media in emergencies and a few networking tips to round things out. Disruptive Conversations: How Facebook Now Removes Friends and Pages From Your NewsFeed – And How To Fix It. Happy Valentines Day!

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Tweetdeck SEO Facebook Social Media 260

Dave Fleet

MAY 25, 2010

Brian Solis , for example, talks about “listening, observing and learning” as the bedrock steps in organizational use of social media in his book “ Engage ” (which I’m currently reading). TV, radio and print advertising lets you do that; Facebook, Twitter and blogs don’t. You know what you don’t see anyone recommending?

Campaign 417

Campaign Social Media Marketing Loyalty 417

Dave Fleet

APRIL 26, 2011

Daniel Stein recently wrote an attention-grabbing post over at Digiday entitled “ HypeBusters: PR Agencies Are Ruining Facebook.&# The right people to manage Facebook pages are, apparently ad agencies. The reality is that multiple partners are often involved in a successful Facebook effort. Guess which he works for.

Journal 366

Journal Social Media Advertising Engineering 366

Dave Fleet

SEPTEMBER 28, 2012

Thinking of Facebook and Twitter as the extent of social is narrow-minded – on-domain blogs and rich media content, for example, can both live on-domain and drive traffic to those domains (not saying that content marketing falls entirely within social, but there’s a significant overlap nowadays), and in doing so can affect search.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Dave Fleet

MAY 16, 2011

When you’re using Facebook or Twitter, for example, are you often looking for a link to take me to the best place to purchase something? For example, today I asked Twitter whether I should buy a LiveScribe pen so I could capture my notes in Evernote : ?. Social media isn’t just bottom-of-the-funnel. Probably not.

Analysis 366

Analysis Social Media Tweetdeck Report 366

Dave Fleet

JANUARY 1, 2011

Take my reading challenge, for example. 2010 was the year I got engaged to Caralin and the year that we bought our first house together (if we’re connected on Facebook, you’ll see that I post about little else but the renovations nowadays).

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Consultant Project Types Examples 304

Dave Fleet

SEPTEMBER 9, 2010

Now, every brand will define “impact” differently based on corporate goals but I can guarantee you no company has a goal to get 1 million Facebook likes or 1,000 retweets. How do you think Google’s social media communications activities – its numerous blogs and its Twitter presence, for example – have fed into its success?

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Google Marketing Apple Analytics 361

Dave Fleet

APRIL 25, 2011

43% of 9 to 12 year-olds in Europe admit to having a Facebook account. Fast Company looks at how Facebook’s ban on pre-teen users is failing, and the implications for educators. Fast Company: Social Media Abstinence Education Is Not Working For Pre-Teens. As a result, the U.K. Speechless: Politics for YouTube.

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Education Forums YouTube Social Networking 256