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Example: How to Use Custom Metrics in Facebook Ads Manager

Jon Loomer

If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. I want to take a second look at custom metrics today and provide two specific examples of how I use them. A Share, for example, can lead to many more people seeing your post. Engagement Score.

Metrics 214
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Example: Use URL Parameters to Verify Facebook Ads Results

Jon Loomer

Inspired primarily by the negative reporting impact resulting from iOS 14-related changes in 2021, Facebook advertisers are searching for ways to verify and uncover conversion results. I wrote a tutorial previously about using Dynamic URL Parameters with your Facebook ads for this purpose. An example might look like this: [link].

URL 204
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5 brilliant Facebook marketing examples

Awario

Facebook is trickier than it seems when it comes to advertising. So in this post, I've gathered brand, big and small, that do it right - specifically on Facebook. So how to make sure your marketing efforts and social media budget don't go wasted? I suggest learning from the best in the field.

Examples 105
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9 Inspiring Examples of Higher Education Institutions on Social Media

Social Media Strategies Summit

The study awarded Baylor a higher score than any other college for its Facebook presence, and also placed the university in third for its Twitter strategy. This whole campaign is a fantastic example of thought leadership on social media. Want a simple example of how universities can tap into current events to boost brand awareness?

Education 264
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6 masterful examples of brands selling on Facebook Shops

Sprout Social

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales. styleinspiration.

Examples 111
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10 Great Social Commerce Examples to Get Inspired

Social Media Strategies Summit

These include Facebook, Instagram, and Pinterest, but expect many more to follow suit. Either way, here are 10 real-world examples that demonstrate the vast potential of social commerce. Either way, here are 10 real-world examples that demonstrate the vast potential of social commerce. Source: Facebook ).

Examples 226
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10 Great Examples of TikTok Content for Higher Education

Social Media Strategies Summit

Yet those top performers only post on TikTok once per week on average, compared to four times a week on Instagram and seven on Facebook. Check out these ten examples of TikTok content for higher education: 1. That’s a very different audience to, say, Facebook, where the largest audience segment is men aged 25 to 34.

Education 165