Adam Sherk

MAY 18, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Newsweek’s Tim Geithner Interview Live on Facebook: Don’t Forget to Link to the Video Afterwards by Adam Sherk on May 18, 2009 Today Newsweek offered live streaming of Jon Meacham’s interview with Treasury Security Tim Geithner on its Facebook page.

Facebook 100

Facebook Press Release Syndication Blogroll 100

Adam Sherk

MAY 18, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Newsweek’s Tim Geithner Interview Live on Facebook: Don’t Forget to Link to the Video Afterwards by Adam Sherk on May 18, 2009 Today Newsweek offered live streaming of Jon Meacham’s interview with Treasury Security Tim Geithner on its Facebook page.

Facebook 100

Facebook Press Release Syndication Blogroll 100

Adam Sherk

SEPTEMBER 23, 2009

So I thought I’d take a closer look at what Fox News is doing on its Facebook Page , as well as some engagement examples. NBA Playoff Teams Ranked by Facebook Page Engagement JVC Facebook Page Sweepstakes a Big Success. But Does it Violate Facebook Guidelines? Which News Sites Have the Most Valuable Facebook Pages?

News 104

News Engagement Facebook Press Release 104

Adam Sherk

NOVEMBER 20, 2014

Here’s an example of site that was hit by Panda 4.0 An example of this would be publishing a blog post, article and gallery all on the same subject, with each version repeating certain portions of the same text and sharing the same headlines and title tags. and recovered with Panda 4.1:

Sites 278

Sites Google Syndication Template 278

Adam Sherk

JULY 10, 2012

For example, take a look at the +1 Audience Report from the Google Webmaster Tools profile of a major fashion site. Here are a few more examples. Google Buzz and News Sites: Good Potential But Facebook Still the Better Play. The demographics of Google+ are typically described as predominantly male and young. Women’s Site.

Google 119

Google Fashion Sites Report 119

Adam Sherk

SEPTEMBER 1, 2011

Today I noticed an example that is worth pointing out because you’d think Google News would be able to handle it properly. On the home page the lead article in a story cluster about the Facebook music platform came from Tom’s Guide. Great Example of a Multimedia News Article from ESPN.com. Doesn’t seem right, does it?

News 121

News Google Syndication Aggregator 121

Adam Sherk

MARCH 8, 2012

How much Facebook integration is too much? A high degree of Facebook integration can feel a bit like being assimilated into the Borg, but the reality is there is a lot of audience across all demographics there so experimentation is certainly worthwhile. Exceeding 140 characters and forcing the user to rework the tweet text.

Publishing 215

Publishing Questions Social Media Activities 215

Adam Sherk

AUGUST 24, 2010

Checking another example, the news listing in my results for “egg recall CNN” was for NECN.com not CNN.com, although it should be noted that “CNN” appears twice in that article. So a handful of examples from one individual does not make for a comprehensive sampling.

News 113

News List Google Embedding 113

Adam Sherk

JULY 9, 2009

For example at the bottom of this syndicated LiveScience.com article you’ll see the attribution link: ( 2010 Update: The syndicated article no longer appears on Yahoo News so I removed the link to it. Which News Sites Have the Most Valuable Facebook Pages? The Yahoo attribution links do not point directly to the original article URLs.

Syndication 100

Syndication Yahoo SEO News 100

Adam Sherk

OCTOBER 1, 2009

A tactic that some news and content sites employ is monitoring Google’s Hot Trends list in an effort to identify hot topics and then quickly produce matching content around them.

Trends 146

Trends Tools Embedding Digg 146

Adam Sherk

FEBRUARY 19, 2010

The Huffington Post is a good high-profile example: Looking at recent posts they appear to have dialed tagging back a bit, but the average post still gets quite a few tags. Adding a few meaningful tags is fine, but news sites in particular have a habit of taking this practice much too far.

Sites 112

Sites News Press Release SEO 112

Adam Sherk

MARCH 16, 2010

Google, Bing and Yahoo are all experimenting with various forms of real-time results now and making deals with Twitter, Facebook and other social sites. In its “Latest results” Google blends results from Google News and Google Blog Search with updates from Twitter and Facebook Pages, offering multiple paths in for news and content sites.

Sites 143

Sites News Yahoo Engineering 143

Adam Sherk

FEBRUARY 9, 2010

The recent partnership between Foursquare and Canada’s Metro is a good early example of the potential that exists. While different from my archive idea, this is a great example of location-based opportunities for news sites. Check out The New York Times page on Foursquare to see it in action.

Foursquare 111

Foursquare Badge Press Release Syndication 111

Adam Sherk

JULY 28, 2009

CNN.com places a “Story Highlights” section with bullet points to the right of the headline, for example : While a great feature for users, article highlights are also an effective SEO technique. So the highlights help to offset pages with more witty, print-style headlines. Related posts: Google News Wants Title Tags to Match Headlines?

Engineering 100

Engineering Press Release Survey Syndication 100

Adam Sherk

JULY 30, 2009

Great Example of a Multimedia News Article from ESPN.com Alicia Keys Facebook Page: I’d Sign Up if She Asked Me All Cool { 3 comments… read them below or add one } Jamie Favreau July 31, 2009 at 1:29 am They sound too formal. Greg Jarboe July 31, 2009 at 6:03 pm Great example, Adam. And you are absolutely right.

Press Release 102

Press Release Video Yahoo Microsoft 102

Adam Sherk

JUNE 15, 2010

by Adam Sherk on June 15, 2010 I have done several posts on news organizations and Facebook recently so I thought it was time to switch things up and look at Twitter again. But Twitter, Facebook in some cases Digg still represent the majority of social media referrals to many news sites, so they continue to be a priority.

News 165

News Sites Twitter Digg 165

Adam Sherk

NOVEMBER 3, 2009

Related posts: Diversified Twitter Strategies for News Sites My Top 10 Posts of 2009 on News Media, SEO and Social Media An Early Look at Facebook Open Graph Protocol Integration on News Sites The Most Popular NFL Teams on Twitter and Facebook News Sites on Twitter: Who is Making the Most Impact? {

News 136

News List Twitter Sites 136

Adam Sherk

JUNE 5, 2009

Previously, sponsored links in JavaScript such as those in the example above could not be read by crawlers and thus were in compliance with Google’s guidelines. JVC Facebook Page Sweepstakes a Big Success. But Does it Violate Facebook Guidelines? Related posts: Does Google News Sitemaps New Format Help Publishers?

Publishing 100

Publishing Google NoFollow Guidelines 100

Adam Sherk

DECEMBER 15, 2010

For example, if you are publishing a magazine about human resources management it might seem odd to readers in Japan if all the images depict European workers. For example, some parts of the world prefer imperial weights and measures (e.g. For example, some countries have far stricter rules on censorship and free speech than others.

Publishing 124

Publishing Tips Syndication Resources 124

Adam Sherk

OCTOBER 8, 2009

For example a selection of movie reviews (that also exist in the film section) will be duplicated on a different template in a “What’s Hot This Summer” feature. Or for example in photo galleries the first slide may appear on a different URL when you go back to it via the “previous” button. Repurposing content in new packages.

Sites 105

Sites News Syndication Content 105

Adam Sherk

FEBRUARY 25, 2010

In other cases no headline or descriptive text is provided, as in this example from Time : On this Silicon Alley Insider article, clicking the Twitter link in the share toolbar brings up nothing but the full length URL, which is interesting because a shortened bit.ly

Syndication 117

Syndication URL Press Release SEO 117

Adam Sherk

AUGUST 31, 2009

For news sites, the publication date and a photo can be added to Yahoo search results for articles and opinion pieces, as shown in this example: To take advantage of the enhanced news results, publishers can either use RDFa markup to embed the news data in their content, or use a NewsML feed to send the data privately to Yahoo.

Yahoo 101

Yahoo News Syndication Press Release 101

Adam Sherk

AUGUST 4, 2010

For example Phoenix New Times, WGNTV and Seattle Weekly all have 0 followers as of today). In cross checking against the news sites in my posts on Twitter impact and Facebook Page valuation I also did not see Digg profiles for Newsweek, ABC News, AP, NPR, PBS, The Financial Times or The Guardian.

Digg 134

Digg Sites News Activities 134

Adam Sherk

SEPTEMBER 3, 2009

For example the Charlotte Observer is likely to be given more weight on stories about North Carolina. Google News uses “Citation Rank” to try to determine the original source (i.e. a lot of subsequent articles linking to a particular source or referencing it within editorial text).

News 158

News Google Tips Press Release 158

Adam Sherk

JUNE 9, 2009

If I’m looking for breaking news on a particular topic I’ll search with queries using that topic, for example “Air France crash” or “Sonia Sotomayor Supreme Court.” Seeing this term targeted so often got me wondering, does anyone actually search for “breaking news&# ? News , or direct navigate to a major news site.

News 100

News Hitwise Press Release Syndication 100

Adam Sherk

JUNE 9, 2009

If I’m looking for breaking news on a particular topic I’ll search with queries using that topic, for example “Air France crash” or “Sonia Sotomayor Supreme Court.” Seeing this term targeted so often got me wondering, does anyone actually search for “breaking news&# ? News , or direct navigate to a major news site.

News 100

News Hitwise Press Release Syndication 100

Adam Sherk

AUGUST 20, 2009

I went looking for an updated story in Google News today and was able to find an example. Previously the only way to get the more comprehensive version into Google News was to republish the article on a new URL, which was not the best experience for either on-site or search engine users.

News 101

News Google Syndication Press Release 101

Adam Sherk

AUGUST 31, 2010

In my ongoing look at mainstream media outlets and social media I have done multiple posts on news sites and Twitter, Facebook and Digg but I’ve yet to look at YouTube. So I thought I’d investigate how well news sites are doing at building channel subscribers and video views.

Sites 182

Sites News YouTube Press Release 182

Adam Sherk

MAY 13, 2009

Here’s an example Rich Snippet from a Yelp listing for restaurant in New York that I like: To take advantage of this opportunity you need to add microformat or RDFa markup to the source code of your review pages, which is pretty straightforward.

Review 100

Review Google Embedding Press Release 100

Adam Sherk

OCTOBER 20, 2009

Muck Rack and MicroPR are good examples of people using some creative thinking to get the right information to the right people using the online tools available. Given the rapid advancement of online communication we should be moving away from mass distribution systems like email lists and towards smaller, far more targeted distribution.

Press Release 145

Press Release Twitter URL RSS 145

Adam Sherk

MAY 14, 2013

For example, creating a large extended footer with links to every site in your network, with anchor text that is clearly for SEO, is not the way to go. Newsweek’s Tim Geithner Interview Live on Facebook: Don’t Forget to Link to the Video Afterwards. Cross-network promotion. Widgets and badges.

Publishing 209

Publishing Module Syndication Badge 209

Adam Sherk

JUNE 30, 2009

Beyond that, there are steps that publishers can take to help reduce the risk of being outranked for their own content: Require partners to link back to the original on every syndicated article, for example: This article originally appeared on Example.com: [direct link, ideally with the headline as the link text]. 5 out of 50?

Syndication 111

Syndication Press Release SEO Publishing 111

Adam Sherk

MAY 22, 2009

I scanned through some of the Top Stories on Google News today – the majority of articles I checked did have the exact headline in the title tag, but in some cases it had been customized, as in this NYTimes.com example: In cases where the headline and title tag didn’t match it was the headline that was used by Google News.

News 100

News Google Syndication Press Release 100

Adam Sherk

AUGUST 7, 2009

Some sites give this responsibility to a specific individual, others create a persona – @ColonelTribune is good example of this approach. It’s a more humanized approach that offers much greater opportunity for direct engagement with users.

Sites 105

Sites News Strategy Twitter 105

Adam Sherk

APRIL 30, 2009

On newspaper and magazine sites, the main culprit is typically the practice of appending tracking codes to the end of URLs, for example: www.yoursite.com/article ?xid=rss Which News Sites Have the Most Valuable Facebook Pages? { xid=rss (or ?xid=topstories xid=topstories or ?cid=partner cid=partner , etc…).

Issues 100

Issues Publishing URL Syndication 100

Adam Sherk

DECEMBER 1, 2009

It also has the potential to do the opposite; users may disregard non-editorial content such as press releases in greater volume now that it is easier to identify.

News 104

News Publishing Google Press Release 104

Adam Sherk

MAY 26, 2009

For example on The New York Times Company’s corporate site, press releases are hosted by Thomson Reuters on [link] URLs: Last year Todd Defren wrote that social media releases are best kept in your company newsroom for a variety of reasons. However long-term it is much better to strengthen your own domain as opposed to someone else’s.

Press Release 102

Press Release Social Media Syndication Hosting 102