Social and Logical

DECEMBER 3, 2010

Understanding concepts is a completely different experience from seeing actual examples. There are countless examples beyond the ones I gave above. Back in February, I wrote about a company called Threadless as an example of a social media campaign to learn from. And there is the result of using these tools. Pencils are cheap.

Tools 150

Tools Collaboration Consultant Skills 150

Social and Logical

DECEMBER 3, 2010

Examples of antecedents on the web include basic links, display ads, headline titles and Twitter/Facebook posts. Examples of consequences: the acquisition of helpful or valuable knowledge, feeling recognized, the discovery of an ideal product, service or connection. Consider these three sequential components. The Antecedent.

Analysis 186

Analysis Social Media Course Examples 186

Social and Logical

DECEMBER 3, 2010

Familiar examples might include mom- bloggers, celebrities and high profile organizations. A home is one example of an environment. The Value of Influencers. In network theory, certain people (nodes) are more influential than others. As influencers, they are connected to lots of other people.

Strategy 150

Strategy Construction Aggregator Loyalty 150

Social and Logical

DECEMBER 28, 2010

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Embedding 150

Embedding Analysis ROI Conversation 150

Social and Logical

DECEMBER 6, 2010

World Aids Day was on December 1 2010. Celebrities stopped their online presences. These photographs represent their digital deaths. The concept is unique and evocative. The actual results however, have not been as impressive. According to PR Junkie, the campaign brought in less than $200,000 during the first week. See the full article here.

Campaign 186

Campaign Social Media Eventful Advertising 186

Social and Logical

DECEMBER 7, 2010

Yesterday, I wrote a post about the celebrity Digital Death campaign that was intended to raise money for AIDS relief in India and Africa. I had no idea that on the very same day, it all ended when Stewart Rahr, a pharmaceutical executive handed over $500,000 at the request of the celebs enabling them to jump back on Twitter.

Campaign 170

Campaign Pharmaceuticals Research Project 170