| | | Social and Logical | |  Examples | 6 articles |
| Page 1 of 1 | Previous | Next | SOCIAL AND LOGICAL DECEMBER 6, 2010 Digital Deaths For World Aids Day Marketing Offline Social Logic Perspectives Real Life Examples Alan Pearcy David La Chapelle Digital Death Elijah Wood Kim Kardashian PR Junkie Ryan Secrest World Aids Day 2010World Aids Day was on December 1 2010. Celebrities stopped their online presences. These photographs represent their digital deaths. The concept is unique and evocative. The actual results however, have not been as impressive. According to PR Junkie, the campaign brought in less than $200,000 during the first week. See the full article here. To give you a heads up, it’s quite harsh. Nauseatingly wrong. | SOCIAL AND LOGICAL DECEMBER 3, 2010 Using Applied Behavioral Analysis in Social Media Examples of antecedents on the web include basic links, display ads, headline titles and Twitter/Facebook posts. Examples of consequences: the acquisition of helpful or valuable knowledge, feeling recognized, the discovery of an ideal product, service or connection. Marketing is focused on getting people to notice brands and behaving in a favorable direction. So, how can this be accomplished? Research psychology has defined a framework called ABA (applied behavioral analysis). It is simple and effective. The first step is to identify the behavior that you want. The Antecedent. | | | | | |
| SOCIAL AND LOGICAL DECEMBER 7, 2010  What Went Wrong With the Digital Death Campaign Applied Behavioral Analysis Offline Social Logic Perspectives Real Life Examples Research Psychology ABA AIDS Alicia Keys buylife.org Digital Death Eva Longoria extinction Law of Unintended Consequences Mateo Gutierrez NY Post Stewart Rahr TwitChangeYesterday, I wrote a post about the celebrity Digital Death campaign that was intended to raise money for AIDS relief in India and Africa. | SOCIAL AND LOGICAL DECEMBER 3, 2010 Upgrade Your Social Strategies By Understanding Network Theory Familiar examples might include mom- bloggers, celebrities and high profile organizations. home is one example of an environment. You might already be familiar with the book by Albert-Laszlo Barabasi, Linked: How Everything is Connected to Everything Else (2003). He explains that the fundamental principles behind network growth and maintenance are universal. These principles are at work, not only in social media, but also in technology and the natural world as well. Understanding these principles will help you make effective decisions for your social media strategies. Components. | SOCIAL AND LOGICAL DECEMBER 3, 2010  Tool versus Solutions- An Illustration Understanding concepts is a completely different experience from seeing actual examples. There are countless examples beyond the ones I gave above. Back in February, I wrote about a company called Threadless as an example of a social media campaign to learn from. One of my previous posts discussed the difference between tools and solutions. Pencils. Pencils are cheap. | SOCIAL AND LOGICAL DECEMBER 28, 2010  Who Knew Paper Towels Could Be This Fun? « Social and Logical A people-centric look at social media Search Social and Logical About Who Knew Paper Towels Could Be This Fun? 28 Dec Social media usually works best when its has to do with topics that people naturally enjoy talking about. Do we converse about soap, toothpaste, window cleaner or detergent during the normal course of our day? Maybe if we are discussing chores or errands. Who knew? | | | | | | | |
|
| |
