Buzz Marketing for Technology

JUNE 17, 2015

At SmartInsights.com , for example, our home page and member benefits pages are tailored by role based on their registration – so a marketing manager gets a different message and different content than say an agency manager. Again this approach isn’t new technically innovative, but it is underexploited.

B2B 100

B2B Adwords ROI Hubspot 100

Buzz Marketing for Technology

SEPTEMBER 29, 2010

I think this report is a great example for all of us – it shows a very comprehensive approach to monitoring and gaining insights from data. Its perfect example of where I think PR needs to focus these days – on conversations and not on publications. Many listening engines provide you with “streams” of data which is great.

Social Media 230

Social Media SM2 Energy Microblogging 230

Buzz Marketing for Technology

APRIL 3, 2011

4) What stand out examples can you give us of Brands using the Microsoft Digital Marketing suite? So one of the best examples we have is Ferrari.com where they used SharePoint as the presentation layer and content management system.

Sharepoint 261

Sharepoint Microsoft Marketing Content management systems 261

Buzz Marketing for Technology

DECEMBER 14, 2016

And while the technology can be used for entertainment purposes—think Snapchat or Facebook Messenger, for example—its greatest impact is potentially coming in marketing, Brucculeri told me. For example one apparel brand delivers a 30-day workout experience using basic Facebook Messenger. Creating conversations, not messaging. “We

Conversation 100

Conversation Marketing Apparel Tourism 100

Buzz Marketing for Technology

FEBRUARY 27, 2013

Through the newest phase in their partnership with Twitter AMEX has created hashtag-enabled commerce, allowing joint AMEX-Twitter members who connect their accounts the ability to pay for a new Kindle Fire just by sending #BuyKindleFireHD. Other companies are also creating new ways to leverage this supercharged special character.

Hashtag 269

Hashtag Sentiment Campaign Education 269

Buzz Marketing for Technology

DECEMBER 19, 2012

One of the best examples of this growth in e-commerce is the airline industry, which was once dominated by call center activity. Consider financial services as an example. The Web is now such a powerful, commanding route to market that in some pre-Internet sectors, more than 90% of business is now done online.

Insurance 206

Insurance Banking Airlines Loyalty 206

Buzz Marketing for Technology

MAY 16, 2012

Take for instance the example of TV. Not so with Social Media. With Social, there is no passive tense. Social media allows the marketer to jump into the fray and to CREATE outcomes instead of being a victim. Furthermore, the feedback they got was not particularly nuanced.

Marketing 235

Marketing Buy Data Authentication 235

Buzz Marketing for Technology

MARCH 18, 2010

For example, if your focus is on monitoring mentions or bird dogging leads as I described in the last post you should seek out vendors that specialize in this type of analysis. So here are some things to consider when choosing a listening platform: What are the goals of the listening platform?

B2B 225

B2B Platform Social Media Marketing 225

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Which also makes it hard to imitate. His advice for this market is - Don't overreact to these times – make sure you are making changes that map back to your strategy.

Strategy 150

Strategy Compete Forums Examples 150

Buzz Marketing for Technology

JULY 17, 2015

A great example was startup competition for millennials and entreprenuers which you can learn more about here: www.ibm.com/ newwaytostartup. Break with Brand Boredom – Amber discussed new ways to tell your story that are more engaging – more like a conversation than a brand talking.

Storify 100

Storify How To Marketing Startup 100

Buzz Marketing for Technology

JULY 2, 2008

A practical example of how LinkedIn works. A practical example of how LinkedIn works. Videos: 37. Want to Subscribe? Sign in to YouTube now! Sign in with your Google Account! Added: June 30, 2008. More info ). Added: June 30, 2008. Less info ). Category: Howto & Style. CommonCraft. Networking. Professional. URL: Customize.

OpenSocial 276

OpenSocial YouTube LinkedIn MySpace 276

Buzz Marketing for Technology

DECEMBER 5, 2014

Cause Marketing will be in vogue in 2015 – Don cited several example companies (CVS comes to my mind when I think of good cause marketing). And the numbers have been growing; cause sponsorship is predicted to exceed $1.84 billion by the end of 2014.

Storify 100

Storify Cause marketing Comparison Collaboration 100

Buzz Marketing for Technology

SEPTEMBER 17, 2008

Take for example in real life: a forest fire – once a spark hits a dry forest and the forest starts burning the whole forest will burn down – no one would say there was a “special spark” that burned the whole forest down. Other examples include: Nike Sweatshop, The Rejection Line. Who can make something popular on the web?

Web 2.0 124

Web 2.0 Digg Apple Examples 124

Buzz Marketing for Technology

JUNE 27, 2008

This example represents the challenge with a lot of our elearning. In the example above, if the safety course started with an earthquake, I’d have to make decisions and get routed through the course based on the decisions I made. For example, the image below shows some simple changes I’ve made to the same image.

Template 280

Template Templates Course Real Estate 280

Buzz Marketing for Technology

AUGUST 4, 2009

Example – Lets say you would like to buy the new iPhone 3Gs – you look the Apple Store and see they have implemented Facebook Connect (again this is just an example). You see several of your friends are online and open up a chat with your buddy Jim who always has the newest Apple device and ask him if the new 3Gs is for you.

Apple 109

Apple Privacy Authentication Marketing 109

Buzz Marketing for Technology

AUGUST 10, 2011

Here is a good example. Until we can map the human brain into a program or electronic circuits, I just don’t think that is going to happen. I completely believe that having inaccurate sentiment is worse than having nothing.

Sentiment 223

Sentiment Analysis Analytics Tools 223

Buzz Marketing for Technology

JANUARY 25, 2012

For example look what Apple is going through with its overseas vendors. But to me that’s a quick fix on how you get information out of the company that the general public would believe. To really change the tide of this era of declining trust you need to consider what I’m calling “hyper-transparency.”

Microblogging 187

Microblogging Trends Forums Apple 187

Buzz Marketing for Technology

NOVEMBER 24, 2010

If you have (lets take Microsoft for example) customers who are avid users of the brand and tend to be socially active blogging, tweeting, posting on Facebook, or posting on forums about their good and bad experiences with the Microsoft brand – then how as a brand marketer am I supposed to get my message through all that mess?

Brands 227

Brands Content Microsoft StumbleUpon 227

Buzz Marketing for Technology

SEPTEMBER 21, 2016

One of those parties could be an auditor like PricewaterhouseCoopers, for example. “Also, because private blockchains are permissioned, they are, generally speaking, more palatable to regulators, because you could grant permission to different parties in a transaction.

Metadata 100

Metadata Energy Types Meeting 100

Buzz Marketing for Technology

JANUARY 7, 2010

For a good example check out these searches for the terms Facebook Marketing and Social Media. People in their network are most likely interested in their new projects and professional achievements – why not keep them abreast of what’s happening so they can refer them to a friend.

B2B 277

B2B LinkedIn Marketing StumbleUpon 277

Buzz Marketing for Technology

MAY 29, 2013

Examples of the typical aggregate data you can capitalize on in a big data strategy: Acquisition source. The real-time data that your website and CRM systems are gathering is far more valuable than anything you can obtain from an outside vendor. Advantage, you. Interaction behavior. Transaction behavior. Recency of visits.

Data 278

Data Tips Aggregator Conversation 278

Buzz Marketing for Technology

MAY 18, 2009

Take for example a car company – if you were browsing a new car on their website and then walked into a dealer to check it out – there was no way that the brand manager could know that or even judge the effectiveness of their web presence.

Social Media 100

Social Media Affiliate marketing URL B2B 100

Buzz Marketing for Technology

SEPTEMBER 12, 2012

For example, if testing reveals that last-minute or lengthy registration forms are a primary issue, you may decide to replace those with auto-filled forms for return visitors; let new users login with their social media accounts instead of filling out a new form, or simply provide guest checkouts.

Cost 247

Cost Price Comparison Buy 247

Buzz Marketing for Technology

JANUARY 30, 2013

At the marketing level, for example, they already stand for something for a lot of consumers (implicitly telling the user “click here”). It is not that QR Codes are dead or evil or anything hyperbolic like that - they are just horribly misused.

Brands 274

Brands SMS Hubspot Mobile 274

Buzz Marketing for Technology

JULY 3, 2008

Time after time in my recent workshops on web-enabled informal learning, I found myself using my own sites as examples of learning technologies. For example, we’d walk through the Informal Learning blog to look at an RSS feed, an internal search engine, scanning the 100 most recent posts, a Creative Commons license, and so on.

Wiki 100

Wiki Creative Commons Exercises RSS 100

Buzz Marketing for Technology

JULY 31, 2008

For example, I ask people to rate themselves around the skills associated with Keep / Organize / Refind / Remind. “How well are you able to keep information that you feel will be important to access later? For example, most knowledge workers are quite comfortable with their ability to Find information.

Skills 140

Skills Mobile Survey Team 140

Buzz Marketing for Technology

MAY 7, 2009

For Example – Imagine a woman who goes to Channel for shoes but buys towels for her home at Costco. Because in that example - She is behaving one way in shoes versus exhibiting another behavior for home décor. It makes you wonder if we have segmentation all wrong?

Case Study 100

Case Study Forums Study Buy 100

Buzz Marketing for Technology

OCTOBER 19, 2016

A lot of those transactions were done bilaterally, at different parties, where Goldman and Lehman Brothers (for example) might not know how much each of them owed to each other. And often they were using really antiquated technology where the records would be held in Excel spreadsheets or filing cabinets.”.

Metadata 100

Metadata Policies Banking Sample 100

Buzz Marketing for Technology

AUGUST 20, 2009

For Example - We resolved the issue for the person below in 15 minutes! Take a look at one of my last post on Hey Marketer - When was the last time you talked with a customer?? And then ask yourself – how long did some of those interactions take.

Marketing 185

Marketing Forums Consultant Issues 185

Buzz Marketing for Technology

MARCH 9, 2011

The most recent Super Bowl is a prime example of just the sheer volume of conversations that can be created about a brand and how badly the advertisers will go to tap into those conversations to get some “Social Lift” for their brand even.

Social Media 205

Social Media B2B ROI Advertising 205

Buzz Marketing for Technology

DECEMBER 21, 2012

It’s unlikely, for example, that a banking customer will want to complete a loan application on a mobile phone, but probable that she will use the device to check account balances or find the location of the nearest branch.

Mobile 225

Mobile Marketing Exercises Applications 225

Buzz Marketing for Technology

SEPTEMBER 8, 2010

Apple makes a great example – we all know what they do and how they do it but we also sense why they do what they do which is to “redefine the computing experience&#. Simon’s approach to messaging is very unique in the sense that – All organizations function on 3 levels. What you do, How you do it and Why you do it.

B2B 243

B2B Marketing Airlines StumbleUpon 243

Buzz Marketing for Technology

OCTOBER 6, 2010

It can be 1:1 advertising or it can be one to many who share common likes for example – Male, Married, lives in CT, likes to Sail, likes to eat Sushi, and listen to Dave Matthews – and bingo your ad would appear on my page. You can target behaviors and explicit likes from a member’s profile.

Facebook 260

Facebook Applications Yahoo Social Networking 260

Buzz Marketing for Technology

NOVEMBER 7, 2012

For example, they can offer experiences more suited to customer needs and wants, they can cross-sell and upsell in-store, online, on mobile, on tablets, even in social, and they can drive more sales than ever before (which they figured out via constant, but relatively straightforward, changes to these sites).

Conversation 260

Conversation Retail Hubspot Buy 260

Buzz Marketing for Technology

SEPTEMBER 23, 2008

For example, look at how children with their social networking are growing up and how that will change the way businesses collaborate. John Chambers CEO of Cisco's speech on Next Generation Companies at the World Business Forum Keep an eye on Market transitions – always be looking at what's going to happen in the next 18-24 months.

Company 100

Company Web 2.0 Collaboration Forums 100

Buzz Marketing for Technology

OCTOBER 27, 2009

Firey laptop batteries, defective chips, tainted foods, toothpaste that stains teeth – these are just some real examples of issues that struck companies recently that might have been headed off at the pass by Social Media. When you have an issue these days – what’s the first place you go for more information?

Issues 130

Issues Social Media News Twitter 130

Buzz Marketing for Technology

AUGUST 5, 2014

Amber set the stage with a discussion of Real-Time Marketing (RTM) and some examples of companies doing it right. This webinar was sponsored by Spredfast.

Eventful 100

Eventful UGC Marketing B2B 100