Adam Sherk

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Great Example of a Multimedia News Article from ESPN.com

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Great Example of a Multimedia News Article from ESPN.com by Adam Sherk on August 14, 2009 Recently I wrote about the importance of including meaningful content in videos embedded in press releases.

Examples 102
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SEO Tips for Infinite Scrolling

Adam Sherk

Even better is to provide a series of links that expose more pages, for example “Previous 1 2 3 4 5 6 7 8 9 10 Next” Essentially you want to build the infinite scroll functionality on top of simple, paginated archive pages. Mashable is a Good Example.

SEO 245
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5 Good Ideas for News Media Facebook Pages

Adam Sherk

I’ve gathered together some examples that I’ve come across lately or have had exposure to in the past. This one is a bit more about EdgeRank optimization than page-specific tactics but it is a good example. Digital Lifestyle, shared this example on a conference panel we were on a couple years ago.

News 199
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SEO Guidelines for Sponsored Content and Partner Links

Adam Sherk

For example The Huffington Post is allowing brands to sponsor a section on the site which (in some cases) includes only regular HuffPo editorial content, as opposed to brand-created content. It does not apply to instances in which regular editorial content is given a sponsor treatment.

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10 Things That Expose Good Sites to Google Panda

Adam Sherk

Here’s an example of site that was hit by Panda 4.0 An example of this would be publishing a blog post, article and gallery all on the same subject, with each version repeating certain portions of the same text and sharing the same headlines and title tags. and recovered with Panda 4.1:

Sites 278
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The Google News Standout Tag: Does it Work?

Adam Sherk

Here’s an example from today: If you check the source code of that Los Angeles Times article you’ll see the standout tag: Wouldn’t it be cool if I’d monitored how often the “Featured” label appeared on the Google News home page over a 6-12 month period and captured which publications were most often cited? Does the standout tag actually work?

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Look at That, a Google+ Audience That is Largely Female

Adam Sherk

For example, take a look at the +1 Audience Report from the Google Webmaster Tools profile of a major fashion site. Here are a few more examples. The demographics of Google+ are typically described as predominantly male and young. Women’s Site. Entertainment Site. Related posts: Is LinkedIn the New Old Boys Network?

Google 119