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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Again, you can “advertise&# upcoming webinars in your sidebar. Speaking at an event?

ROI 191
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How to Use ChatGPT for Social Media + 46 Prompts to Get Started

Hootsuite

Just feed it a few details about upcoming events or campaigns and then let the AI generate dates, times, and content types for your brand. Repurposing content Looking to turn a white paper into an Instagram post? Create a shot list for an upcoming social media photoshoot for [INSERT BRAND DETAILS].

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Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117
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Eight steps to thriving on information overload

Buzz Marketing for Technology

He is CEO of consulting firm Advanced Human Technologies , based in Sydney and San Francisco, and Chairman of Future Exploration Network , a global events and consulting firm specializing in the future of business. SAP White Paper: Service Delivery Innovation. White Paper: The Seven MegaTrends of Professional Services.

Web 2.0 244
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The information processing view of humanity

Buzz Marketing for Technology

He is CEO of consulting firm Advanced Human Technologies , based in Sydney and San Francisco, and Chairman of Future Exploration Network , a global events and consulting firm specializing in the future of business. SAP White Paper: Service Delivery Innovation. White Paper: The Seven MegaTrends of Professional Services.

Process 100
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The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

event announcements. FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Entitled "Enhancing Content Discovery Through Recommendations Solutions", the white paper is free for those who register. Find out more and download the paper today.

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Social Media’s Redheaded Stepchild

Jeff Esposito

For the individual employee, LinkedIn provides an opportunity to share professional experiences; work endorsements; upcoming events or travel destinations; accolades; projects and insights. Individuals can post and promote presentations, videos, white papers and news releases or links to relevant news stories.