Techipedia: Tamar Weinberg
NOVEMBER 11, 2010
Mix up your status updates with some local area events and news to keep it interesting. Get the word out about specials and events. Take photos of the restaurant, an event you have going on and the food you’re serving. Tourism/Travel/Hospitality. Goals: Connect with new clients who enjoy traveling. e-Commerce.
Techipedia: Tamar Weinberg
MARCH 12, 2009
Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.
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Techipedia: Tamar Weinberg
AUGUST 2, 2011
It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!
Techipedia: Tamar Weinberg
DECEMBER 2, 2008
Professor Daniel Jutras’ classes begin with him and/or students covering some current events relating to the seminar’s topic. The blogger (Professor Jutras) posts his ideas, occasionally throws in some editorial and takes some light, widget-fed microblogging (the current events some students share).
Techipedia: Tamar Weinberg
MARCH 4, 2010
The word of mouth has traveled, because Pamela Slim learned about the hotel from Jonathan. I’ve learned that Roger Smith Hotel is a boutique hotel with event rooms suitable for parties and workshops. If you’re constantly broadcasting and not building bridges, your social media engagement will only travel so far.
Techipedia: Tamar Weinberg
FEBRUARY 22, 2008
Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Simply put, the new mass media helped organize, and influence, large numbers of consumers.
Techipedia: Tamar Weinberg
JULY 29, 2010
Somehow, individuals forget along the way that costs accrue when considering the venue, food, exhibit hall, and the staff required on hand to run the event smoothly. After all, hourly consulting fees are typically much more costly than a “free lunch&# plus the travel time it took to meet up. Money makes the world go round.
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