article thumbnail

YouTube Announces New Creator Tools, Including Generative AI Options, at “Made On” Event

Social Media Today

A range of interesting creative tools coming from YouTube.

YouTube 202
article thumbnail

A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

This is possible with the help of standard events, custom events, and custom conversions. In this post, we’ll focus on the following: Definitions of standard events, custom events, and custom conversions Examples of each one Explanations of how they are used General tips on how they are created When should you use each?

Eventful 173
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

YouTube Announces New Creator Tools, Including Generative AI Options, at ‘Made On’ Event

Social Media Today

A range of interesting creative tools coming from YouTube.

YouTube 193
article thumbnail

Differences Between Custom Events and Custom Conversions

Jon Loomer

But one of the most common points of confusion I see is understanding the differences between custom events and custom conversions. This became especially obvious recently as I’ve written more about custom events. Custom Events To understand custom events, we first need to define “standard events.”

Eventful 185
article thumbnail

Top Tools & Strategies To Nail YouTube Competitor Analysis

Keyhole.co

What sets your YouTube competitors apart? How do they make their videos rank better than yours on YouTube? You’ll be able to watch your competitors like a hawk and reveal their hidden secrets only with a good YouTube competitors analysis tool – the staple of your toolbox. What is YouTube competitor analytics ?

article thumbnail

How to Use Google Tag Manager to Manage the Facebook Pixel and Events

Jon Loomer

For the past couple of years now, I’ve used Google Tag Manager to manage the Facebook pixel and events (both standard and custom events). I wish I would have started using GTM to manage my Facebook pixel and events sooner. Go into Facebook Events Manager and select your pixel as the data source.

Eventful 211
article thumbnail

YouTube Announces 'Small Biz Day' Showcase Event, Which Will Include a New Live-Stream Shopping Experience

Social Media Today

The event is another step in YouTube's evolving eCommerce connection tools.

Eventful 180