X Will Display Sports Gambling Odds In-Stream Via New Partnership with BetMGM
Social Media Today
JANUARY 26, 2024
Gambling odds are coming to X, which it will display amid discussion of sports events/
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How to Promote Your Sports Club: Tips for an Effective Sports Team Marketing Strategy
The Realtime Report
NOVEMBER 25, 2022
How to Promote Your Sports Club: Tips for an Effective Sports Team Marketing Strategy. We all know that sports clubs provide significant benefits for the local community, and we know this because of great sports team marketing. If people aren’t aware of your sports club, how can you show off how great your club is?
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Social media moderation: How to respond to world events
Sprout Social
OCTOBER 11, 2022
Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. What is social media moderation? Enter social media moderation.
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How to use social media in sports to keep fans engaged
Sprout Social
AUGUST 11, 2020
The integral role of social media in sports is hard to ignore. Athletes represent some of the most-followed accounts across social media at large. Heck, it’s hard to find an athlete that isn’t engaging with fans via social in some form. The current state of social media in sports.
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X Will Display Sports Gambling Odds In-Stream Via New Partnership with BetMGM
Social Media Today
JANUARY 26, 2024
Gambling odds are coming to X, which it will display amid discussion of sports events.
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The Biggest Social Media Moments of 2023
Social Media Strategies Summit
DECEMBER 1, 2023
It’s fair to say 2023 has been a busy year in the social media world. Cockroach Slays at Met Gala Many major social media moments are entirely predictable. Sadly, it also proved to be one of the shortest-lived social media moments of 2023: It is with deep sadness that we must report the #MetGala cockroach was stepped on.
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9 Inspiring Examples of Higher Education Institutions on Social Media
Social Media Strategies Summit
APRIL 22, 2021
It’s hard to understate the importance of social media in higher education marketing. Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. According to Common Sense Media , US teenagers average almost 7.5 Image source . University of Manitoba.
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Most-Tweeted Sports Event In History: Germany vs. Brazil
The Realtime Report
JULY 10, 2014
Though the 2014 World Cup action has begun to die down, now with only two teams remaining, the social media frenzy surrounding the tournament has not. For the past month, the World Cup has created quite a buzz around social media, sparking over 300 million tweets and over a billion Facebook interactions.
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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings
Keyhole.co
DECEMBER 26, 2023
Plus, it has expanded into proprietary adventure sports, racing, and music. This blog closely examines Red Bull’s social media strategy and how it keeps the brand ahead of its competition. All Red Bull social media accounts are active and filled with engaging content. Instagram: 19.1 million Twitter: 1.9
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Socialympics: How Social Media and Blogging Has Boosted Sports Media
Convince & Convert
JULY 23, 2012
Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Twitter is the new sports ticker.
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Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS
Techipedia: Tamar Weinberg
JANUARY 12, 2011
Almost exactly a year ago, I observed Kathryn Peck represent EA SPORTS on Twitter. I knew that as a community manager myself, I had to ask her about her own experiences with social media within a company that seemed to have been an early adopter of sorts in the social media community management realm.
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Will Twitter Own Live Event Updates?
Ignite Social Media
JULY 6, 2018
Where Twitter may struggle with some of the above, they are a great source for keeping up on live events. Here’s what they’re doing to own live event coverage on social. I sure hope they expand this to other events!”? The post Will Twitter Own Live Event Updates? New Notifications.
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COVID-19 and Social Media Marketing: April 6th Update
Ignite Social Media
APRIL 6, 2020
Please see prior posts: Changing Consumer Behavior and How to Adjust Your Strategy (March 16 th ) Organic vs Paid Social Media Marketing Before and After the Virus (March 23 rd ) Top Questions Brands Have About Their Social Media Strategy During COVID-19 (March 30 th ). Social Media Usage During Covid-19.
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Live-Tweeting Events: 5 Must-Reads
Firebelly
OCTOBER 29, 2014
Learn everything you need to know about live-tweeting events in these five must-reads. Follow These Best Practices for Live-Tweeting Events By Jennifer Beese Social media and live events go hand-in-hand. Blog Social Media Twitter' Thanks to its real-time focus, Twitter has become.
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The Anti-Social Super Bowl: Where Social Integrations Were Missing from The Big Game
Ignite Social Media
FEBRUARY 13, 2024
The 2024 Super Bowl ads fell flat when it came to social media integration, a stark contrast from previous years where brands led real-time conversations and engagement on platforms like Twitter and Instagram. So why did brands miss the mark on social this year? So why did brands miss the mark on social this year?
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4 pillars of your audience data framework for a World Cup strategy
Audiense
NOVEMBER 29, 2022
As one of the biggest sporting events in the world, the 2022 FIFA World Cup is slated to draw in billions of viewers worldwide. With a majority of audiences tuning in from home instead of watching in the stadium, there’s bound to be a lot of social media activities and conversations happening around the event.
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How Professional Sports Teams Can Use User-Generated Content and Influencer Marketing
Pixlee
JULY 7, 2021
The sports industry took a major hit in 2020. According to Statista , the US sports industry lost $2.2 During this time, sports teams globally were scrambling to figure out ways to recoup losses and maintain overall engagement. Many organizations are getting creative to adjust to new social norms.
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Behind the Curtain of a Sports Social Media Giant
Convince & Convert
AUGUST 2, 2013
Bryan Srabian , Director of Social Media for the San Francisco Giants , joins the Social Pros Podcast this week to discuss dedicating a physical space to social, basing an editorial calendar on the baseball game schedule, and how to handle rivalries in the Twittersphere. Bryan Srabian, The SF Giants @srabe.
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4 Top Sports Brands on Social—And What We Can Learn From Them
Likeable
FEBRUARY 12, 2020
Football season just ended, college basketball is about to get exciting, and baseball teams are reporting to spring training later this month, so we figured there was no better time to take a look at how sports teams and athletic brands are using social media. million impressions on social media.
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YouTube At A Crossroads: Social Media Network or Streaming Service?
Ignite Social Media
APRIL 22, 2021
As our teams dove into Q4 research at the beginning of the year, we notice that our data partner, GWI (formerly known as GlobalWebIndex), recently moved YouTube out of the ‘social media network’ category and into the ‘streaming service’ category. YouTube As A Social Media Network. Community Tab.
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17 Pop Culture Moments That Blew Up on Social Media in 2023
Buffer Social
DECEMBER 20, 2023
As the year winds down, it's time to stroll down memory lane and revisit the moments that defined 2023 on social media. From box office records to a near-clean sweep of the Academy Awards, each moment resonated deeply on social media, sparking discussions, celebrations, and, yes, memes. So many memes.
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4 Questions Sports Marketers Need To Answer About New Markets
Audiense
AUGUST 2, 2016
In 2017, the global sports market is set to drive over $90 billion of revenue, as a billion people around the world are set to join the affluent middle class between 2009 and 2020. Ambitious sports brands should want to capitalise on these global possibilities, but new markets shouldn’t be jumped into carelessly.
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The ‘Creative Desert’: Brainstorming Social Content Ideas During Slow Days
Social Media Strategies Summit
SEPTEMBER 14, 2023
To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts.
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Facebook Launches Yet Another New App, This Time Focused on Live Event Engagement
Social Media Today
MAY 29, 2020
Facebook's experimental NPE team has released its eighth app, with a live-sports companion tools called 'Venue'
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How to align Content Marketing and Social Media for the most effective amplification
Visually SM
JULY 6, 2020
Social media gets more and more popular by the day. Social media is not one global thing, but several different spaces with their own characteristics and audience. So the first thing you need to know is: there is no one unique rule to Content Marketing for social media.
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Reimagining entertainment and the customer experience with social media
Sprout Social
OCTOBER 21, 2020
The events of 2020 disrupted the status quo for many industries, but few have been hit as hard as those that rely on face-to-face interactions and in-person experiences. concerts) are a no-go and sporting events are nearly shut out to anyone who isn’t a player. Audience-inspired events and content. A total of 8.5
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Universities: How to Use Social Media as Well as Students Do
agora pulse
JUNE 4, 2020
College students are savvy about social media, so shouldn’t it also be the other way around, too? Here’s how universities can use social. With more colleges and universities moving to online or technology-assisted learning, universities must learn how to best use social media. Attracting New Students.
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NASCAR appeals to more than just Sports Fans!
Buzz Marketing for Technology
MARCH 14, 2012
The audience that follows NASCAR racing is a very loyal bunch of followers that average over 30 Million, which is on par with many sporting events such as the Stanley Cup, the World Series, and the NBA Championship. As expected what we found in the social data was quite interesting.
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How Could Internet Protocol (IP) Video Play a Critical Role in Overcoming Challenges Within the Broadcasting Industry?
The Realtime Report
FEBRUARY 20, 2024
Companies like ESPN, for example, are covering more local, national and international events than ever to meet the mass market and niche demands of their audiences. Optimizing Efficiency: Industry Leaders Need to Review All Aspects of Their Broadcast Operations There are so many changes that leaders must consider.
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Top 21 Pongal social media posts
Unmetric
DECEMBER 23, 2019
The four-day celebration of Pongal, which marks the beginning of the harvest season in India, is a great opportunity for brands in India to kick off the year with creative social media campaigns. Take a look at the top 21 social media posts of 2018 around Pongal which can help inspire ideas for your 2019 Pongal social media campaigns.
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Augmented Reality in Sports
Freelance Social Media
JANUARY 28, 2010
Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Augmented Reality in Sports by cinta5 on January 28, 2010 [tweetmeme]Just wanted to share a couple of videos with you. I really like what is discussed around the 1:50 mark of the above video.
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How to Use Social Media to Keep Students Engaged and Excited About College
agora pulse
JUNE 29, 2020
That’s where social comes in! Check out these tips about social media for universities. Students are frequent users of multiple social media platforms, and many are often using a combination of social platforms daily that likely include Facebook, Instagram, YouTube, and TikTok at the least.
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Apple’s Social Media Strategy: Minimally Showy With Maximum Impact
Keyhole.co
NOVEMBER 21, 2023
In this blog, we will explore Apple’s social media strategy and what makes them click with their vast audience. Analysis of Apple’s social media accounts As a top player in computers, laptops, and mobile devices, Apple has millions of followers across its social media accounts. million LinkedIn: 17.6
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Going for gold: How brands are successfully navigating the 2021 summer games
Sprout Social
AUGUST 3, 2021
Sports fans, rejoice: The summer games are officially underway in Tokyo, Japan. But this year’s event looks markedly different from Rio and London. The pandemic-inspired changes don’t seem to be dampening fans’ excitement surrounding the socially distanced games. Your favorite Olympic sports are here.
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Best Free Sport Streaming Sites (Working September 2023)
Tweaklibrary
SEPTEMBER 2, 2023
Below, you will find an extensive review and a comprehensive comparison of the leading free sports streaming platforms designed to enable you to watch live sports events like football matches and fight competitions online. However, it’s important to note that not every game from every sport is available on ESPN.com.
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Burger King’s Social Media Strategy: Whopping Online Interaction And Engagement
Keyhole.co
OCTOBER 30, 2023
Burger King has millions of followers across their many country-specific social media accounts, and they run many successful online campaigns. Their social media strategy uses social listening to leverage pop culture and share relevant, gripping content that drives engagement. million Indonesia: 1.7 Canada: 18.9K
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15 most engaging Back-to-School social media posts
Unmetric
AUGUST 22, 2019
Back-to-School is one of the biggest shopping events celebrated all over the world where brands bring their A-game to increase revenue in a short span of time. Struggling to come up with back-to-school ideas on social media? Dick’s Sporting Goods. No worries, we’ve got you covered. BackToSchool #Cacti.
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Fenty’s Social Media Strategy: An Inclusive And Appealing Approach
Keyhole.co
OCTOBER 31, 2023
And if you visit their social media accounts, you’ll see just how fierce Fenty’s marketing strategy is, considering the active posting and millions of followers. In this blog, we’ll dive into Fenty’s social media strategy. million YouTube: 906K Rihanna also promotes Fenty Beauty across her main social media accounts.
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How the Red Sox and Dodgers Covered the World Series on Social Media
Ignite Social Media
OCTOBER 29, 2018
Covering sports on social media is unique – content turnover accelerates while turnaround time for that content is expedited. With so much at stake for the teams on the field, the teams behind the social accounts are required to bring their A-game. Here’s how both teams covered the 2018 World Series on social media.
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