Akamai Marketing

JUNE 29, 2011

Social media and business have this in common. Social media too, takes hard work and requires a hard look at multifaceted issues. Sometimes there are challenges to social media, and when that happens there are a number of choices you can make, some will solve the problem others will just blame someone else.

Social Media 180

Social Media Creative Commons Campaign Advertising 180

Akamai Marketing

MARCH 9, 2009

Maybe travel and tourism will will be the next segment to utilize the power of event marketing. Share and Enjoy: Tags: event marketing , Hawaii No Comments Start the ball rolling by posting a comment on this article! What’s your social currency? Marriott Hawaii bookings are up 40%.

Eventful 100

Eventful Tourism Klout Travel 100

Akamai Marketing

DECEMBER 29, 2011

This is the 2nd year that I’ve published my social media resolutions. Fine Tune Karma for Business: I kept at this social media mantra this year and it worked for me and it worked for my clients. I’m pleased with the social media story telling this year. Here’s my 2011 scorecard: ?

Social Media 186

Social Media Vimeo Creative Commons Platform 186

Akamai Marketing

JANUARY 1, 2015

Think: In order to encourage app usage, a mobile “Geeks on the Bus” tweetup/kick-off event was planned. The event encouraged bus riders to converge on Honolulu Hale and take the bus together to one of Honolulu’s co-working locations with Mayor Peter Carlisle. Some social media influencers were first-time bus rides.

Case Study 100

Case Study Study Storify Products 100

Akamai Marketing

FEBRUARY 24, 2011

When you are at a party.and you look around, who do you want to talk to? The people who look interesting or the people who are sitting by themselves?

Social Media 174

Social Media Small Business Eventful Marketing 174

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Your currency is your social media VALUE.

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

FEBRUARY 22, 2011

This is a discussion in social media circles today, and everyone has their opinion. What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Tools 163

Tools Klout Policies HootSuite 163

Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. With all the dynamics elements to creating a successful social media presence, its sometimes hard to know where to start or even what books are worth the time investment.

Review 142

Review Company Klout Policies 142

Akamai Marketing

OCTOBER 4, 2011

If you read this blog regularly, then you know that I rarely deviate from the business topic of social media. Recently, I was approached to help with a social media campaign called the Blue Key Campaign (#bluekey). You might have seen my tweets about the campaign, its a true grassroots social campaign.

Flickr 272

Flickr Campaign Consultant Social Media 272

Akamai Marketing

FEBRUARY 8, 2011

Because if you are creating content, you are likely distributing and promoting that content in variety of ways, including social media. A deceptively simple yet dynamic tool for bloggers which measures what it calls “Engagement Events&# such as a comment, a bookmarked link, or a tweet about a particular post.

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

FEBRUARY 11, 2009

Now that the spotlight is on, every time there is a sponsorship, a meeting or an event, eyebrows will go up. After all, sponsoring and hosting events is an industry too, and it employs a lot of people. But that doesn’t mean that events have to be canceled. This will not kill the event or incentive industry.

Klout 100

Klout Eventful Policies Hosting 100

Akamai Marketing

JUNE 28, 2009

Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. Here’s to hoping all event marketing campains are as successful and impact a brand so successfully! What’s your social currency?

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

SEPTEMBER 13, 2011

Social media is popular because there is potential for building a community, but simply participating in social media does not inherently give you a community. Events have the potential to create community, but simply attending or hosting an event does not create community either.

Communities 174

Communities Creative Commons Buy Advertising 174

Akamai Marketing

MAY 19, 2015

It’s also easy to identify these people based on where they go because events like TED and TEDX inherently draw early adopter personality types. Early adopters like intrigue and creativity, they aren’t particularly attracted to social attention in a public way.

Strategy 100

Strategy Marketing Startup Apple 100

Akamai Marketing

NOVEMBER 10, 2011

While using social media for business purposes has been around for the better part of 5 years now, we’re reaching a place where businesses are starting to ask “what should I be doing with social media?” Why Social Media? Every single time I meet a new client I ask “Why Social Media?”

Questions 192

Questions Social Media ROI Domain Name 192

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Share and Enjoy: Tags: blog , social media , strategy 2 Comments Dania Posted March 29, 2011 at 7:00 PM Great information.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

MARCH 1, 2011

We should never sit on our laurels in social media. Share and Enjoy: Tags: social media , Tool , Twitter 4 Comments Kalin Dudley Posted March 18, 2011 at 5:40 PM Tara, This is an interesting subject as I was actually experiencing something from my personal twitter account last Friday. What’s your social currency?

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

FEBRUARY 9, 2011

While the report doesn’t directly address much about social media, it does make a case for some strategic choices that may impact your social media campaigns. Marketers take note, services like TextMyFans allow you to integrate your social media with this increasing trend.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

AUGUST 29, 2011

to share content from other Social Media Club members. Its a great way to support other Social Media Club professionals and its been a fantastic conversation starter. I find Storify works best with specific hashtags and is a fantastic way to curate conversation surrounding an event. I use Paper.li

Curation 255

Curation Paper.li Storify Tools 255

Akamai Marketing

JUNE 6, 2011

Hashable is a new way to track the depth of relationships, but is it a full blown CRM tool and how can businesses use it?

Tools 146

Tools Eventful Social Media Marketing 146

Akamai Marketing

JULY 23, 2012

The Real Social Media Lesson Behind the NRA Twitter Post After the Aurora Shooting. But for those of us in social media, the lesson here is a little more nuanced. The lesson learned here for social media professionals isn’t that you should read the news (though you should ). Happy Friday!

Twitter 149

Twitter HootSuite Training News 149