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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

We extended that interview with three questions that take a deeper dive into influencer marketing platforms as well as the similarities and differences between influencer marketing in the consumer and business worlds. The Best Influencer Marketing Platforms for B2B and B2C. Obviously, there are a lot of other platforms out there.

B2B 306
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Social media moderation: How to respond to world events

Sprout Social

With fast-paced social feeds cycling from one event to the next, the internet can feel like the Wild West. Social media moderation is the process of controlling the wanted (positive interactions or information) versus unwanted (offensive or discriminatory content) on platforms like Facebook, Twitter or LinkedIn.

Eventful 114
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4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Twitter seems so real-time that it’s hard to step back to see what you’ve done on the platform. Use one of these Twitter analytics tools to better analyze your performance (or someone else’s). Don’t count Twitter out. Which are the best Twitter analytics tools with which to get started?

Analytics 204
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Why Engagement On Your Social Platforms Is Important For Your Next Trade Show

Webbiquity SMM

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced. Image credit: CPS, Inc.

Platform 152
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Three Creative Ways to Use Social Media to Promote your Event

Webbiquity SMM

User numbers are steadily rising year-on-year across all platforms, and this upward trend shows no sign of stopping: a staggering 67% of online adults now have a Facebook account. Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Build Hype for your Event.

Eventful 145
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Eight Fascinating Facts About B2B Social Media Marketing for 2023

Webbiquity SMM

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? 575,000 tweets published. As noted here previously in Best Social Media Platform for B2B Marketing: Can Twitter Stay #2? Affiliate sales support independent publishing. The Most Useful Advice.

B2B 225
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11 Ways to Boost Engagement with Twitter Polls

Hootsuite

No matter how many followers you have , encouraging engagement on any social platform can be tricky. That’s why Twitter polls are a handy tool to keep in your back pocket. A Twitter poll can help you learn more about what your audience thinks, wants, and how they behave. What is a Twitter poll? We promise.