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White paper on Social CRM for associations

SocialFish

We’ve just published our latest white paper, Social CRM for Associations: What association executives should know about applying social media to membership management. The white paper deconstructs Social CRM into its basic parts and applies the concept to association management. Social media monitoring and responding.

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Meta Advertising Expectations and the Most Common Phrase

Jon Loomer

Second, are these leads who will get something in return like a white paper, or are will they be contacted by a salesperson? What is a good cost per lead? It depends. First, know that we don’t only want cheap leads, but quality leads. Third, what is our offer? Have you seen success with this thing before?

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Content Marketing: Dos and Dont’s [Report]

Mindjumpers

Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program.

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How to Increase Cyber Monday and Holiday Sales with Social Media Marketing

Pam Moore

Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. Give us a shout and let's get a custom workshop scheduled for your organization. either you are ready or you’re not!

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15 Golden Rules of Content Marketing in 2018

Pam Moore

Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. These golden rules apply to organizations with tiny, small, medium and large size budgets! Give us a shout and let's get a custom workshop scheduled for your organization.

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Do Giving Contests Work? Yes, Say Razoo & Case Foundation

Waxing UnLyrical

There’s an interesting white paper out today, issued jointly by the Case Foundation and Razoo Foundation, and authored by Geoff Livingston (disclosure: he’s a friend), titled How Giving Contests can Strengthen Nonprofits and Communities. These kinds of giving days can be a boon or a curse for your organization.

Eventful 154
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Influencer Marketing: 10 Mistakes Brands Make and How to Fix Them

Pam Moore

Importance of connecting the influencer with other people at your in person events. How to Build a Social Business Strategy & Plan (white paper). Building your team to succeed with influence marketing. How to create value for the influencer as a top priority. How to decide if you should compensate influencers for their time.