Webbiquity SMM

JUNE 6, 2016

You can do this by defining your organization’s brand for employees as often as possible. Make sure fundamental messages about your organization’s brand and its positioning are included in all internal communications (e.g. employee newsletters, speeches, town hall meetings). Provide Tools.

Brands 100

Brands Loyalty Survey Newsletter 100

Webbiquity SMM

JUNE 11, 2013

Industry sites: these can include financial or technology analyst websites, trade show and event sites, and trade association sites. News sites offer the opportunity to share customer success stories, what’s new with your product or service, even what actions your organization is taking to move your industry forward.

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Webbiquity SMM

JULY 9, 2012

This is particularly true when the vendor is relatively small compared to the client organization. And some organizations refuse to endorse vendors out of legal, regulatory or security concerns. as long as neither they as individuals or the organization are identified. The key is to be creative.

B2B 189

B2B Case Study Telecommunications Study 189

Webbiquity SMM

JANUARY 24, 2011

Promote events through social media? Wildfire is designed to enable organizations to easily create branded interactive campaigns (e.g. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars. Search for a brand name or keyword across all of the most popular social networks at once? Create animations?

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

APRIL 30, 2020

With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. Kicksta is a growth service for Instagram that lets you attract relevant organic audience quickly and easily. However, jobs that are not dependent on physical presence haven’t suffered as much.

Instagram 159

Instagram Tools Hashtag Authentication 159

Webbiquity SMM

DECEMBER 21, 2010

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. promote events, meet up at trade shows). Facilitate offline connections (e.g.,

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

MAY 3, 2012

It can have a significant impact on your marketing efforts by increasing awareness of your brand, events and special offers. How One Organization Successfully Embraced Mobile. What does mobile mean to your company? Mobile is a direct channel to your target audience. 667 click-throughs from the text to the app on Day 1.

Mobile 180

Mobile iPhone iPad Training 180

Webbiquity SMM

JULY 9, 2012

This is particularly true when the vendor is relatively small compared to the client organization. And some organizations refuse to endorse vendors out of legal, regulatory or security concerns. as long as neither they as individuals or the organization are identified. The key is to be creative.

B2B 101

B2B Case Study Telecommunications Banking 101

Webbiquity SMM

DECEMBER 6, 2010

But many organizations in both groups still treat the functions as separate silos—or worse, mix them awkwardly, damaging both efforts. PR and social media can also be used together to promote events, speaking opportunities, corporate presentations, video and other content. Smart companies and agencies are putting this together.

Press Release 211

Press Release Social Media Social Bookmarking Blogger 211

Webbiquity SMM

JANUARY 2, 2013

Still, organic search on search engines drive 50% of all referring traffic, compared to less than 8% for social media. For “commercial” searches on Google, actual organic links can take up less than 20% of the screen real estate and links. More searches are taking place on websites (e.g. MediaPost ). Conductor Blog ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

DECEMBER 1, 2010

As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. Both figures were up slightly, but similar to last year. A slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge.

B2B 185

B2B Trends Marketing Technorati 185

Webbiquity SMM

FEBRUARY 4, 2013

These books fail to realize the full scope of the marketer’s challenge, not with social media, but in becoming a modern organization that works across media and tactics to achieve its goals.”. This proliferation of literature acknowledges the changes social media brings to marketing. Soon, you’ll be on your way to marketing in the round.”.

Review 186

Review Marketing Metrics Sentiment 186

Webbiquity SMM

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Social Events (e.g., Eventful, Meetup, Upcoming, etc.). Social Sharing (YouTube, Flickr, SlideShare, etc.).

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

JANUARY 14, 2011

Anyone can record an event with a Flip and upload it to YouTube. If your organization is still struggling with “if,&# “when&# or “how&# questions with regard to using social media for business purposes, this strategic approach may provide the foundation needed. Anyone can get on Twitter and follow Ashton or Oprah.

Social Media 167

Social Media How To Technorati StumbleUpon 167

Webbiquity SMM

MAY 21, 2015

In addition to being an expert on enterprise b2b marketing, she’s the co-author (with Mark Burgess ) of The Social Employee , and the authority on how to inspire employee social media advocacy inside large organizations. Ann Smarty knows SEO inside and out, and is the guru-ess of online tools.

Social Media 100

Social Media Marketing B2B List 100

Webbiquity SMM

JUNE 17, 2014

Patrick Spenner brilliantly makes that case that b2b marketers should focus on “improving the connections among stakeholders at customer organizations” rather than those between the supplier and individual stakeholders. How To Do It Right: Demand Generation by Forbes.

B2B 219

B2B Strategy Marketing Metrics 219

Webbiquity SMM

OCTOBER 18, 2010

Marty Weintraub explains, with his customary depth and real-world illustration, how to use keyword research to craft blog post titles that draw both human readers and high organic search position. The 8 Habits of Highly Effective Bloggers by Copyblogger. Want to join the ranks of highly successful bloggers? Share this on Bebo.

Alltop 148

Alltop Tips Hubspot Directory 148

Webbiquity SMM

MAY 3, 2011

Angie is also a Search Engine Watch columnist and speaks at national events including SMX, SES, and OMS. Jenara is an Asia-based filmmaker, organic farmer, and freelance journalist for Fast Company magazine and CNNGo, as well as a Harvard and Berkeley grad. Becky Denniston. Jenara Nerenberg. Katie Rosman. katierosman.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

DECEMBER 15, 2020

An award-winning human capital management technology company serving organizations across the globe. Enterprise Video as a Service (EVaaS) for the Intelligent Organization · Gartner Leader · Global 2000 Leader · Start a Free 30-Day Trial Now. Organizers of #minnebar, #minnedemo, and #minneAMA. Followers: 25,115. gener8tor.

Company 149

Company Twitter Software System 149

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

AUGUST 23, 2010

The “no&# group will counter that the metrics and tools haven’t yet matured, or that social media is too amorphous to even be measurable, or that it is rapidly becoming simply part of the plumbing or wiring of a modern organization, making ROI immaterial. Social media (finally) returns value by The Communicator.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

JANUARY 21, 2021

Organizations are typically at different points of data maturity at different stages in their growth, and they differ in the ways they choose and are able to leverage the data available. But in general, modern organizations have access to huge amounts of data that can be put to better and more active utilization.

Campaign 254

Campaign Social Media Loyalty Marketing 254

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Host a Live Event. Additional benefits of hosting a virtual event on LinkedIn include: Meet your audience where they are (i.e.,

B2B 244

B2B LinkedIn Strategy Marketing 244

Webbiquity SMM

JUNE 10, 2014

Though Duluth is smallish metro area of roughly 100,000 population, the event attracted twice as many attendees as some similar events in larger cities, with speakers from around the country. ” Grant Tilus and Katy Katz of Collegis discussed the virtual demise of organic reach on Facebook, and what to do about it.

Conference 196

Conference Social Media SEO Marketing 196

Webbiquity SMM

SEPTEMBER 10, 2012

Although the idea captured the imagination and interest of several brand-name organizations, the timeframe was just too tight this year to line up sponsorship. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Stacey Acevero. Abby Bailey.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

SEPTEMBER 12, 2011

Whether it’s a local tweet-up or a major conference, this knowledge could be useful to help you plan what events you should sponsor or where you should set up your next booth&# ). 5 ways to use social media to build a crowd for your event by Socialbrite. Organizing Your Social Media Strategy by CompuKol Connection.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

MARCH 23, 2011

With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? A user is frustrated by a perceived malfunction in your product.

Tools 193

Tools Social Media Sysomos Vocus 193

Webbiquity SMM

MARCH 29, 2016

For companies and brands, Facebook works best for sharing casual workplace and event photos, videos, entertaining or humorous content, or content showcasing company culture and the lighter side of business. In terms of organic social media efforts, these will often be operational metrics (i.e.,

B2B 100

B2B Social Media Strategy Marketing 100

Webbiquity SMM

JULY 30, 2019

B2B marketers rely on Twitter to be a leading source of traffic to blog posts, events, case studies, and asset download pages, as well as a vital channel for influencer marketing. Anecdotally, it’s gotten harder for brands to build a following and organic website traffic from Twitter has slowed considerably over the past five years.

Report 122

Report Twitter B2B MySpace 122

Webbiquity SMM

MARCH 21, 2012

Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. ” How To Use LinkedIn To Improve Organic Visibility by Search Engine Land.

LinkedIn 234

LinkedIn Tips B2B Social Networking 234

Webbiquity SMM

MAY 23, 2017

The online platform allows users to learn coding, brings people together to share and discuss their creations, participate in trending tech forums, and to organize developer events. The campaign was further strengthened through social media, live installations at security events, and even an online campaign to fight cyber crime.

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

OCTOBER 16, 2012

40% of organizations have a formal social media policy , and 56% of those policies include a statement regarding the organization’s right to monitor social media usage. However, 71% of B2B marketers view in-person events as effective while only 31% say the same about social media excluding blogs. Business Insider ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

JANUARY 9, 2012

Michael Gray lays out an effective seven-step fan for gradually building a relevant Twitter following, starting with “raiding” the accounts of competitive and complementary Twitter accounts and using tools like Raven Event Tracking and manageflitter. 5 Great Twitter Track Tools to Organize Followers by Search Engine Journal.

Tools 201

Tools Twitter Tips B2B 201

Webbiquity SMM

JULY 25, 2019

This enables you to organize your own community. Because AMA has a sidebar that contains scheduled events, and you can get on this list. This helps you understand what your readers are most interested in. In addition to direct communication between writers and authors, Reddit allows readers to communicate with each other.

Reddit 110

Reddit Instagram Questions Video 110

Webbiquity SMM

FEBRUARY 4, 2015

Nothing promotes event marketing as well as social media. As a result, social platforms are a great way to publicize events in real time. In order to generate social media buzz on your business’s upcoming event, create and share content in the weeks leading up to it. Connect with other event attendees on social media.

Eventful 100

Eventful Social Media Microblogging How To 100

Webbiquity SMM

NOVEMBER 5, 2012

Marketing may have to scrub and polish some of this content for public consumption, but it’s vital to tap expertise across the organization. • Your online competitors aren’t always your real-life competitors. “In the search and social media marketing world, the competition isn’t always who you think. .

Review 190

Review Press Release SEO Engineering 190

Webbiquity SMM

JANUARY 3, 2011

Effectively generate content contributions from subject matter experts in your organization? Peter Schram offers a “recipe&# for designing a thought leadership program within an organization to create a steady stream of fresh and compelling content, such as priming the pump: “Ideas are usually generated incrementally.

Tips 176

Tips Sysomos SEO WordPress 176