Waxing UnLyrical

JUNE 28, 2018

I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. Every Organization Needs a Story. Every company, every organization, every person, needs to do a better job telling their story. Guest Post by Rob Biesenbach. How to Structure Your Story.

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Waxing UnLyrical

MAY 2, 2019

The nonprofit has evolved from an annual choir concert into an organization with dozens of programs and hundreds of volunteers who contribute more than 16,000 hours of volunteer service each year. However, as the organization has evolved, Harmony Project struggled to evolve its messaging to accurately convey its current role in the community.

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Waxing UnLyrical

MARCH 1, 2012

But like everything else, that has to be taken in context; this was the first time such an initiative had been rolled out in the DC area, and the other state/regional giving events have been in existence for a few years. These kinds of giving days can be a boon or a curse for your organization. Time and training are critical.

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Waxing UnLyrical

APRIL 29, 2015

Here’s one example of an organization that’s clearly been successful through their community fundraising efforts. Each September, Boys to Men (BTM) hosts its annual crowd-funding event, 100 Wave Challenge , during which it takes inner city kids out surfing. Create an event that will appeal to your audience. But does it work?

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Waxing UnLyrical

JUNE 13, 2011

conference about 10 days ago, and it was a really great event; kudos to Geoff Livingston , Allyson Kapin and Shireen Mitchell for putting together not just a standing-room-only event, but one that was inclusive, highly interactive and chockfull of great ideas and takeaways for all. I attended the Nonprofit 2.0

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Waxing UnLyrical

SEPTEMBER 11, 2013

A couple of weeks ago, I attended one of the most interesting and poignant events in recent memory. That too, it was a client event. What was so riveting about this event was how much it taught me about community, survival, and the communication thereof. The event itself. You’ve noted all my disclosures above, right?

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Waxing UnLyrical

MAY 14, 2014

Our value to our organization or client lies in our ability to PRovide advice and counsel at all levels. We must be, as I remind my Curry College students day-after-day, the “eyes and ears” of the organization…knowledgeable of current perceptions of our business and current attitudes of those with whom we wish to do business.

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Waxing UnLyrical

SEPTEMBER 12, 2012

I also caution them that they will likely be met with resistance or skepticism from some of the more “conservative” (aka “stodgy”) members of their organization. We need only look at the programs and events that Edward L. Once, at a PRSA Boston event, I introduced Mr. Bernays to my wife.

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Waxing UnLyrical

SEPTEMBER 9, 2015

Almost all the leading global firms have made inroads into the country organically or inorganically. To date, how does it remain the only event of its kind that brings together diverse communications professionals from across the sub-continent for a slick, power packed couple of days of learning and fun? Enter PRAXIS.

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Waxing UnLyrical

SEPTEMBER 19, 2012

As the name goes, WE is actively helping a global movement of people and organizations working toward social justice, indigenous rights, and environmental stewardship to connect, collaborate, share knowledge, and build alliances.

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MARCH 15, 2011

And what if this organization ran as a 501(c)3 nonprofit but didn’t require additional grant funding ? We used social media and leveraged the triple-bottom line of the organization to promote the program and event. Our event, Thursday, March 17, 2011, will be held from 7am-6pm at the CCNV Shelter (425 2 nd St.

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Waxing UnLyrical

MARCH 13, 2013

Like many of my peers, speaking at industry events and conferences is a growing part of my business. What can your organization do in the event of an online attack? That means typically I get paid for my time, so it is rare for me to pay my own expenses to travel out of my local area for a speaking gig. Here or there?

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Waxing UnLyrical

MAY 1, 2020

And relationship building begins with consistent communications that puts community building at its core , well before an organization is in crisis mode. Note: this event that will only be live-streamed in the Social PR Posse group, which is completely free to join, but which is only accessible via request.

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Waxing UnLyrical

MAY 6, 2013

The power lay in the ability of friends, family, loved ones and casual acquaintances from every corner of the earth to connect, comfort, and console each other each time new information was communicated about the unfolding events. And the media, for most part, did a commendable job of providing much-needed updates.

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Waxing UnLyrical

AUGUST 13, 2014

And I like planning and running events.. Kirkhas 35+ years federal government and nonprofit organization PR experience, followed by nearly 10 years undergraduate- and graduate-level college teaching experience. To which I usually respond, Do you like taking out the garbage?.

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Waxing UnLyrical

APRIL 18, 2013

You’ve already heard about what a wonderful event it was, from so very many people. at SMMWorld: “At the recent Social Media Marketing World event, I ran into Ian and asked him how many sessions he had attended and he said ‘none.’ Social Slam 2013 Recap: From the Eyes of an Organizer. Edit items to tag.

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Waxing UnLyrical

OCTOBER 21, 2016

So when I’m pulling together my outfits for the road, I’m also cognizant that, thanks to social media, many more people might see me in them than those at a specific event… and I don’t want to look as if I’m wearing the same thing every night for a week. TONS of opps to meet up here AND a special, private event, if you can make it: Sat.,

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Waxing UnLyrical

APRIL 3, 2012

As organizations all over the globe try to use smart moves to attract and retain customers, the recent and ongoing turbulence in the global economy has only intensified this need. While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community.

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Waxing UnLyrical

MARCH 4, 2013

Joanna Pineda did a wonderful video interview of Geoff at the event, Tinu Abayomi-Paul Storify’d it beautifully, and Mike Schaffer , Jamie Notter , Jay Daughtry , KiKi L’Italien , and Sohini Baliga have all provided extremely interesting and thought-provoking POVs. What made it different. Well, xP was terrific.

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Waxing UnLyrical

JUNE 21, 2013

So instead, I thought I’d write about how I think you can use Twitter for PR, be they your own (personal, say if you’re a business owner also wearing your own PR hat) or your clients’/organizations’ public relations efforts. Image: TheNextWeb via Flickr, CC 2.0. Where Twitter for PR usually begins… and ends.

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Waxing UnLyrical

APRIL 5, 2012

In my mind, at least, there is an art to that aspect of our profession… the careful orchestrating of events, the timing of messaging, the careful melding of medium and message to ensure maximum impact… that absolutely drips creative thinking… sheer artistry! Image: Joel Ormsby via Flickr CC 2.0.

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Waxing UnLyrical

MAY 2, 2011

The event begins and ends in a large city, but attracts cyclists from around the entire region. In other words, for most people, this event requires real commitment and real planning in the areas of fundraising and training. Here is where it gets interesting: The client has built a vibrant Facebook community for the event.

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Waxing UnLyrical

MAY 26, 2011

There were bloggers, tweeters, YouTube uploaders and Facebook aficionados long before our organization established a formal presence in these places. They know it is a tool to connect with stakeholders and want to use it to answer questions, listen, connect, share stories, promote events, etc. They were always there.

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Waxing UnLyrical

JANUARY 12, 2012

Where, in the “good old days,” both good and bad news would sink in visibility as other, more current news and events would surface, today, thanks to the relative permanence of Internet-based communication, the old news lives on, in archives, as mentions in blog posts, and elsewhere. Image: busy.pochi via Flickr, CC 2.0.

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Waxing UnLyrical

MARCH 25, 2013

And that is they recognize and support their brand evangelists organically. WUL : How many cities and events did the CHOmobile go to last year? Last year, our US team hit 21 events in 18 cities and 2 countries! What Chobani does isn’t rocket science. They do something I always say is more important than marketing.

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Waxing UnLyrical

MAY 4, 2016

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe. Should I use humor if my company is B2C?

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Waxing UnLyrical

MARCH 15, 2018

Volunteer opportunities and corporate philanthropy should be baked into the DNA of the organization. Everyone wants to work for an ethical company and takes it personally when corporate actions are misinterpreted or mislabeled. It is critical to partner with non-profits whose goals align with the corporate mission.

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Waxing UnLyrical

OCTOBER 13, 2011

On a good day we’d get them to not only take notice of our organization but respond to our calls for action (ie. donate, enroll, attend an event, make post-secondary education an election priority, etc.). Few would argue that our organization shouldn’t have a website. It is not “our” content, so why manage it?

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Waxing UnLyrical

NOVEMBER 29, 2011

It was a great opportunity for students to explore their options and a fun way for Kate (my colleague) and I to see how some organizations are using QR Codes. Kate cannot pass up a free pen, and the quality of that pen can etch your organization’s name into her brain for life. Image: Optiscanapp via Flickr, CC 2.0.

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Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. manual social media searching, local news, niche publications, community events, etc.,

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Waxing UnLyrical

SEPTEMBER 14, 2015

Continuity Planning for When Weather or Another Event Disrupts Your Business. Why: “Many disasters are foreseeable, and organizations can benefit from the collective wisdom of other organizations that have survived disasters,” wrote David M. ” 4. Business Survival Skills.

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Waxing UnLyrical

OCTOBER 17, 2016

I care about Social PR because it’s a part of people’s daily lives and connects organizations and businesses with people in an “organic” way, not known before. They get you excited, engaged,and yearning to be apart of their events and initiatives through smart, powerful, and fun messaging. Why do you care about Social PR?

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Waxing UnLyrical

JANUARY 29, 2016

It’s very interesting to watch how organizations communicate in, during, and around extreme events. Did you see other people/organizations coming up with creative communications around the blizzard? Anyway…! First, there was this (email) subject line: 1/24/2016 Services Cancelled (due to giant snow lizzard).

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Waxing UnLyrical

MAY 9, 2016

Why: “At the end of the day, people supporting your nonprofit want to know who is behind the organization, who else supports it. There’s still time to sign up for “The Social PR Makeover,” a free, live micro-training event on May 13th from 2-3 pm ET.

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Waxing UnLyrical

JANUARY 24, 2011

As smart WUL readers know, technology does not equal strategy, and it won’t solve all your organization’s problems. Google Grants for Google AdWords Google offers $10,000 per month free advertising to qualified 501(c)(3) nonprofit organizations serving the arts, education, health, science, technology, and volunteering.

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Waxing UnLyrical

APRIL 12, 2011

After all, if the public is at the heart of public relations , why wouldn’t we ask them how they feel about certain issues that involve our organizations, clients, industry, and even current events that directly or indirectly affect us and them? The problem with surveying is that it, allegedly, takes too long.

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Waxing UnLyrical

NOVEMBER 18, 2012

To me, TED events are the pinnacle of creative inspiration. And I’ve watched, with wide eyes, as friends of mine have been involved in the organization of the X’s thereof. Where you go to be inspired, and come away from thinking you can change the world.

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