Sherrilynne Starkie

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Fireworks Factory: a new concept marketing conference

Sherrilynne Starkie

Speakers at the event included CBC’s Nora Young , Lee Lefever from Common Craft , Rob Cottingham of Social Signal and John Mann from Spirit of the West. Thanks to Darren Barefoot , one of the conference organizers, for this Storify summary of the event. Related posts: Picking up an IABC Silver Leaf Award.

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Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

The agreement sees the two national organizations exchange ownership of 41 community and commuter newspapers and then shutter most of them, but it’s the fault of industry disruption according to the news release announcing the deal. Photo by Mike Ackerman on Unsplash. They even like to see the local advertisements. But there’s the rub.

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CPRS new vision: ethics in public relations

Sherrilynne Starkie

I have known about the CPRS since 1989 and have attended many of their Ottawa events over the years. (I’ve I have a lot of respect for the organization and might have become a member myself, if my career hadn’t taken me abroad, making IABC my choice of professional association. I’ve even spoken at one or two).

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Video: content marketing conference presentation

Sherrilynne Starkie

The goal was to give the union members a report on the progress of a content marketing program we are running to improve member engagement and further the organization’s change objectives. events Featured Headline public relations Social Media conference speaker Content marketing engagement Sherrilynne Starkie UA Canada'

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Is spin all about lying?

Sherrilynne Starkie

Often, the communications team is the moral conscious of an organization; we know that positive relationships are built and maintained through open, honest communication. Whether you are a B2B, B2C, or non-profit organization, your customers expect authenticity and honesty,” she says. Spin Sucks author, Gini Dietrich agrees.

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Putting your best foot forward in PR

Sherrilynne Starkie

That’s why the public relations society has organized Dress4Success, an event to help students put their best foot forward! It’s a fun and informative evening of presentations by industry experts, and it’s topped off with a stylish fashion show by Suzy Shier.

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Digital grassroots: the Internet fights back

Sherrilynne Starkie

Geist said that this sequence of events provided “the first inkling that something might be here. This was when groups first started to come together to self-organize online.”. There is some organization, but mostly the activity is far more distributed than orchestrated campaigns. Nash won the riding. There is no song book.

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