Jeff Esposito

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Social Media’s Redheaded Stepchild

Jeff Esposito

There’s a lot that LinkedIn can do for individuals or an organization in terms of sharing, highlighting, promoting and engaging. For the individual employee, LinkedIn provides an opportunity to share professional experiences; work endorsements; upcoming events or travel destinations; accolades; projects and insights.

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A social media focus group in the 99-year old home of the Red Sox

Jeff Esposito

One thing that really stood out to me during this group was that there was no way for social media to scale in an organization as big as the Red Sox. Events like tweetups and the focus group allow them to keep a pulse of the community in a somewhat scalable method. We discussed the event that we had just attended.

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Five for Friday

Jeff Esposito

Let me tell you the night was one I will never forget and I am debating whether or not to tell the tale on this blog via prose or video as it is a series of unfortunate events that equaled to a sleepless night. We should not be fighting ownership, but rather how we can integrate across the organization. How was your week?

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Five for Friday

Jeff Esposito

For starters some of my best friends from Jersey are coming up to meet Baby Espo and I have a nice Father’s Day event to attend on Saturday at the NE Aquarium with the good folks at Pampers. I loved this post from my pal Gini Dietrich on where social media belongs within an organization. Where Does Social Belong? –

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What BP could have done better – a counterpoint

Jeff Esposito

Forget the commercials and spend the advertising budget organizing community events in the Gulf. Just put your BP logo in the bottom corner; kill the corny music as our friend Shonali Burke said, and let the citizens of the Gulf who had their lives changed by the oil spill tell their stories.

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Bravo Dan Gilbert – a PR stunt that worked

Jeff Esposito

Since the team has a superstar void, this club would be granted special access to the team with events like “meet the new guys,” or Q&A’s with the coaching staff or player personnel or surveys on who the Cavs should target. Just give them the forum to organize. I especially like the Dawg Pound idea.

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