Direct Marketing Observations

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How to Navigate Social Media in an Era of Misinformation and Disinformation

Direct Marketing Observations

What I got back as an answer was close to what I might advise organizations, companies, and people to do. Follow Experts and Fact-Checkers : On social media, follow experts in relevant fields and organizations dedicated to fact-checking and truth verification. So, let’s break it down. . Their content can be a valuable resource.

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The Biggest Challenge in Becoming a Social Business

Direct Marketing Observations

Why do you think some organizations struggle with becoming a social business or a social brand ? Silos are the reason why sometimes social takes awhile to permeate large organizations. So why do organizations struggle with rolling out social? Simple as this. Relationships. Picture salmon swimming upstream. Social is a struggle.

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The Social Media Self Assessment Checklist-22 questions

Direct Marketing Observations

Namely the skills and strengths that you would need in any high level position within an organization to carry out the social media duties and responsibilities required to be successful. Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? Would you want to be?

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Social Media’s effect on the UK riots should surprise no one.

Direct Marketing Observations

But look at what organizations and institutes now have to deal with… Yes there are other digital platforms that are in play during all of this but it is Twitter which seems to be the primary conduit for real time conversations, and updates during the riots in London. It is the nature of the world that we live in today.

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Why Twitter Still Matters

Direct Marketing Observations

The Leukemia & Lymphoma Society provides information about blood cancer, research and events that readers can get involved in. Share Our Strength is a national organization that works hard to make sure no kid in America grows up hungry. Without Twitter, these causes continue to struggle for visibility.

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A Look Back: What to Look for in Your Next Social Media Director Hire

Direct Marketing Observations

Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? Could you be a credible spokesperson of social media at industry events? Could you increase and raise the awareness of your organization’s credentials on social media both internally and externally?

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8 mistakes you can avoid making in social media

Direct Marketing Observations

They had tweeted me an invite to an event titled, “Mistakes and Lessons Learned in Social Media. Every channel in an organization can benefit from social media, it’s up to you to make it happen. I must admit that I was inspired to write this post based on the Social Media club of Orlando. 6) You Made it Complicated.