Startups Use Micro-PR Campaigns to Tip Momentum in Their Favor
Adam Sherk
NOVEMBER 1, 2012
A close friend of mine came up with a concept with a mobile tie-in that would be unique, fun and game-changing but after the initial development he became frozen over what to do next. With a strong fear of cold calling and attending networking events, he wasn’t getting his complete concept heard and he wasn’t going anywhere fast.
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