Webbiquity SMM
AUGUST 9, 2010
While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. The C-suite expects justification for every dollar spent, including investments in social media marketing. Share it on StumbleUpon.
Waxing UnLyrical
AUGUST 20, 2014
Here’s some of what we talked about: On the biggest changes Heidi’s seen in PR thus far: A2:#1: End of news as an event: News is now real-time, customized to us. Events Measurement MeasurePR Shonali Burke #measurepr digital content heidi sullivan social metrics' How do PR people get their content out? hint: social) #measurepr.
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Webbiquity SMM
MARCH 12, 2012
PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. What brand marketers can learn from PR by iMedia Connection. Social Media Marketing Social PR.
Twist Image
AUGUST 31, 2013
Cleveland, Ohio - Content Marketing World happens September 9th - 12th, 2013. I will be giving the keynote address for 2013 Financial Summit on Thursday, September 12th, but my recommendation would be that you attend the whole event. The line-up is stellar and it''s always an incredible event. Webinar, Everywhere - Vocus.
Webbiquity SMM
AUGUST 23, 2010
Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Chris Bennett lays out the list of metrics he uses to analyze, track and “prove ROI’ from social media marketing.
Waxing UnLyrical
JULY 15, 2011
If you’re embarking on a marketing campaign that includes spreading awareness (and which marketing campaign doesn’t), you might want to take a page out of Arena Stage ‘s playbook and look for “initiators&# instead of “influencers.&#. It did feel like a special event. Is that smart, or what?
Waxing UnLyrical
JUNE 2, 2011
You get a bonus for using Vocus or a similar platform.). B: I was never contacted directly for anything related to marketing that might dovetail with PR. Since the [old] PR pro was new to our product segment, I gave a marketing/sales view of who the competition really is so they had a less narrow view of the market.
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