Jon Loomer

FEBRUARY 21, 2024

While I was preparing my slides for Social Media Marketing World about the changes related to targeting and optimization over the years, it struck we why so many advertisers struggle with understanding how their role has evolved with targeting: There’s a messaging problem. Who will see your ads? But don’t expect purchases.

Advertising 168

Advertising Campaign Conversation Eventful 168

Direct Marketing Observations

JANUARY 17, 2019

Now it’s about so many “other” things besides you and yet, in 2019, it still comes back to you, particularly when we have to synthesize the latest batch of Facebook data privacy breaches. In my opinion as soon as marketers came to the social media party en masse, the dynamics changed forever. OK, you get the picture.

Social Media 189

Social Media Marketing Social Networking Compete 189

Jon Loomer

FEBRUARY 24, 2021

Until Apple’s ATT privacy prompt goes live — and probably weeks or months thereafter — we really don’t know how much this will impact us. So many freakouts from users and marketers alike. The impact of opt-outs from tracking will be felt here, resulting in shrinking custom audiences and events reported.

Advertising 216

Advertising Facebook How To Privacy 216

Jon Loomer

NOVEMBER 24, 2021

The Facebook Conversions API allows marketers to send a direct connection of conversion data from their business (website and offline conversion events) to Facebook. You’re not sending the web events using the Conversions API yet. Your monthly expense to optimize for web events is more than $2K. Get Started. GoDaddy DNS.

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API Conversation Facebook How To 207

Keyhole.co

FEBRUARY 9, 2024

Its marketing potential is immensely high, given the number of active users it has. Why wouldn’t you want to market your business on the biggest social media platform out there? What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform.

Strategy 52

Strategy Facebook Marketing Groups 52

Sprout Social

SEPTEMBER 30, 2022

Marketers need to constantly stay on top of these updates so they can make full use of the platform’s potential and keep up with the competition. From the drop-down menu, select “ Settings & privacy ” and then choose “ Settings.” This will open all your privacy-related settings.

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Facebook Privacy How To Film 116

Ignite Social Media

JANUARY 21, 2021

By December of last year, the alarm became more of a siren and now Facebook is urging advertisers to take swift action as several of the iOS privacy updates are expected to greatly impact advertising, including targeting, delivery, measurement, and reporting. As only the highest-prioritized completed event will be reported (e.g.,

Advertising 180

Advertising Facebook Policies API 180

Jon Loomer

AUGUST 21, 2023

And they build all of the events, custom conversions, and audiences from scratch. And when the relationship with this client comes to an end (and it will), the agency retains ownership of the ad account, pixel, conversion events, and audiences. You’re valuable because you understand the complexity of conversion events.

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CPC Advertising Campaign Eventful 144

Buffer Social

APRIL 30, 2018

F8 offers developers, marketers, and anyone with a keen interest in the future of social media, a glimpse into what’s ahead for Facebook in both the short and long-term. If you’re keen to watch F8 live you can attend one of its international viewing events in your area or watch it online. The future of the News Feed.

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Conference API Privacy Facebook 94

Ignite Social Media

AUGUST 31, 2020

But current events have made our team wonder what impact new changes will have for social media marketers. While that nearly $70 billion they collected is nothing to sneeze at, growing privacy concerns , combined with a need for continued growth, means Facebook needs to diversify its income streams. Let’s jump right in.

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Trends Facebook Instagram Privacy 180

The Realtime Report

JUNE 12, 2023

PHI draws a high price on the black market and, unlike credit card data theft, can go undetected for years. They should be able to respond quickly in the event of a breach and restore service as soon as possible. Cybercriminals scour healthcare networks looking for protected health information (PHI).

Insurance 171

Insurance System Organization Mobile 171

Laurel Papworth

SEPTEMBER 11, 2023

We also cover risk – intellectual property, privacy, transparency and more. You’ll discover what language models need for natural language processing and how AI can improve your clubs customer service/chatbots, marketing campaigns, clubs events, and more. and/or integrating AI into your business systems?

Course 52

Course Hotels Privacy API 52

Ignite Social Media

MAY 13, 2021

A pixel or tag is a snippet of code placed on a website that allows social platforms to collect event and conversion data via the browser. For more, see our 2020 article, Growing Privacy Concerns Put Social Networks’ Targeting at Risk.) Other events such as view content or add to cart will be added to CAPI at another time.

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API Conversation Tips Facebook 155

Direct Marketing Observations

OCTOBER 27, 2023

Privacy Settings : Adjust your social media privacy settings to control the information you share and who can see it. Stay Informed: Stay up to date with current events and developments to have a better context for evaluating information. Learn about media literacy, critical thinking, and how social media algorithms work.

Social Media 130

Social Media How To Privacy News 130

Mindjumpers

MAY 18, 2016

One really interesting thing to come out of this so far was Facebook’s first ever testing of a temporary Reaction – a flower for Mother’s Day in the US (and other countries that celebrate this event in May). This shows their intentions for the future and the massive potential for customised actions on one-off days or events such as this.

Facebook 162

Facebook Privacy Curation Engagement 162

Jon Loomer

SEPTEMBER 30, 2020

Facebook is changing conversion attribution by phasing out the 28-day window on October 12, citing privacy initiatives. Per Facebook : Digital privacy initiatives affecting multiple browsers will soon limit the ability of businesses to measure people’s interactions across domains and devices. Facebook will add columns for each.

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Facebook Privacy Advertising Report 212

Bill Hartzer

AUGUST 9, 2012

million dollar civil penalty to settle FTC (Federal Trade Commission) charges that Google misrepresented themselves when it came to the privacy of Apple users. That violated an earlier privacy settlement between Google and the FTC. In the event of any default in payment, the entire unpaid amount, together with.

Privacy 95

Privacy Google Apple iPad 95

The Realtime Report

AUGUST 14, 2019

The event features sessions on smart home, sales channels, connected health, and home security and will conclude with a networking reception where analysts, session speakers, and VIP CES attendees mix to discuss the state of the market. Privacy and Security: Protecting Consumers. Installation and Support: Next Gen Home Services.

Insurance 127

Insurance Forums Privacy Journal 127

Hootsuite

JUNE 28, 2023

Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? Continuing the photography example above, a camera store may discover a local enthusiasts’ group and partner with them to run sponsored events or info sessions. Dark social helps you find these powerful sources.

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HootSuite URL Analytics Forums 120

Sherrilynne Starkie

JUNE 16, 2013

This week, Facebook announced rolled out a series of features that surface some of the interesting discussions pe ople are having about public events, people and topics. Facebook graph search and your privacy. Featured Headline Marketing Facebook Hashtag Twitter' Hashtags are the first step. PLEASE LIKE MY FACEBOOK PAGE.

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Hashtag Facebook Tumblr Privacy 312

Sprout Social

DECEMBER 5, 2022

Now, social media has gone from a “nice to have” to a “must-have” for businesses, as it has become a core place for audiences to connect, get updates on current events and capture moments. Shoppable social ads have also, in the words of Meagen Johnson at Havas Media , “collapsed the marketing funnel”. Lack of privacy.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. Glad to see these priorities. — SS.

Social Networking 150

Social Networking News Aggregator Journal 150

Buffer Social

OCTOBER 23, 2023

Web Tracking Opt-out Meta now allows users to prevent Instagram from tracking their web activity, bolstering privacy controls. Scheduled Chats for Communities A new feature under testing allows scheduling chat events in communities, fostering organized interactions. Supporting News Organizations with Shorts YouTube is allocating $1.6

News 71

News Social Media Airlines Collaboration 71

Jon Loomer

JUNE 13, 2021

And since custom audiences based on pixel events are becoming less dependable due to iOS 14 and browser changes related to privacy, Facebook advertisers need every good targeting option they can get. But for the purpose of this post, we’re going to focus on “performed an event.” What About Detailed Events?

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Facebook Analytics Eventful Engagement 218

Jon Loomer

AUGUST 2, 2023

All website visitors… People who visited specific web pages … Visitors by time spent … And from your events (like a purchase)… 2. Events Custom Audience Create an audience of people who engaged with your Facebook event… 9. Here are some examples.

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API Instagram Groups Groups 146

Keyhole.co

NOVEMBER 8, 2023

These cover areas like data privacy, advertising, and intellectual property. Today, topics like data privacy are often making the news. Some regulations – such as data privacy and protection laws – have painful fines attached. Each individual market has its own data privacy laws. Unconvinced?

Social Media 52

Social Media Policies Guidelines Privacy 52

Sprout Social

NOVEMBER 17, 2021

With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. In 2020, 70% of people used YouTube to watch online replacements of live events. Add a title and description, and set the privacy. Does it work? Select More options ?

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YouTube Privacy Mobile Video 131

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

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Influencer Trends Marketing Guidelines 145

Waxing UnLyrical

MARCH 19, 2014

The primary discussion centered on privacy, and what the boundaries are for those who monitor social media. Eric noted that the biggest risks of social media monitoring are: intrusion of privacy, invasion of privacy, and the potential to use social media for job applicant screening. See you then!

Training 211

Training Privacy Applications Social Media 211

Ignite Social Media

JUNE 27, 2019

These groups are a place I visit to find information on topics I’m passionate about, ask questions, join in local events, and converse with others who share similar interests. Member Privacy & Exclusivity. There are several levels of privacy available when creating Facebook Groups: Public, Closed, and Secret.

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Groups Groups Brands Facebook 134

Buzz Marketing for Technology

JULY 24, 2008

Rensselaer and the Tetherless World Research Constellation are partnering with one of the most widely read technology blogs in the world, ReadWriteWeb , to help engage the entire Web community in this interactive event. Schedule of Events. The most popular questions will drive the discussion at the June 11 debate. 2:45 p.m. –

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Eventful Policies Collaboration Wikipedia 176

The Realtime Report

NOVEMBER 25, 2013

Facebook amends privacy policy by removing line on minors – Facebook has updated its user privacy policies, including removing language about how teenagers’ content can be used in ads (Bloomberg).

News 150

News Social Media Privacy Policies 150

The Social Media Incubator

OCTOBER 22, 2014

In our work with many different industries, including education marketing with schools and school districts, we’ve come across many different types of Facebook set ups. A Profile is set up for personal use and is a place where an individual can share personal information, photos, events, hometown, birthday, and much more.

Facebook 183

Facebook Education Reputation Groups 183

Laurel Papworth

SEPTEMBER 13, 2023

We’ll be discussing AI, artificial intelligence, and I’ll take you through structured prompting, integration of AI into your business systems like CRMs and email, also how to train the AI on your corporate documents, standard operating procedures, financial documents, and marketing plans. I’ll see you there?

Telecommunications 52

Telecommunications Privacy System Training 52

Jon Loomer

AUGUST 9, 2021

It creates a need for more granular targeting that isn’t impacted by these privacy developments. Page Events. The nice thing about website custom audiences is that I can isolate very specific types of events for targeting. Browser settings and Apple’s iOS 14.5 That’s rough for advertisers. Instant Experience.

Facebook 213

Facebook Engagement Advertising Types 213

Jon Loomer

SEPTEMBER 30, 2020

Facebook is changing conversion attribution by phasing out the 28-day window on October 12, citing privacy initiatives. Per Facebook : Digital privacy initiatives affecting multiple browsers will soon limit the ability of businesses to measure people’s interactions across domains and devices. Facebook will add columns for each.

Facebook 147

Facebook Privacy Advertising Report 147

agora pulse

APRIL 14, 2020

Consider Facebook for your local marketing. Digital and social media marketing have empowered businesses across every industry to target local audiences easily and put their products and services in front of the right people at the right times. So, you should also consider Facebook for your local marketing.

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Facebook How To Hashtag Review 112