Social and Logical

DECEMBER 7, 2010

I don’t know why, but I often say or do things that are (by sheer coincidence) related to other events that I had no knowledge of. But this type of scenario is all too familiar in the world of marketing. It’s also common for marketers to come up with projections that only amount to wishful thinking.

Campaign 170

Campaign Pharmaceuticals Research Project 170

Social and Logical

DECEMBER 3, 2010

Numbers and marketing are always going to be inseparable. Strategic actions might include: reaching out to more influencers. becoming an influencer. combining offline and online tactics (e.g. enhancing the level of your offerings (giving people more to share and talk about).

Strategy 150

Strategy Construction Aggregator Loyalty 150

Social and Logical

DECEMBER 6, 2010

But on a more positive note, I think there are many people like myself who are now aware of World Aids Day/Keep A Child Alive campaign because of the Digital Death event. Direct requests from someone like Alicia Keys would have been more effective at getting people to donate.

Campaign 186

Campaign Social Media Eventful Advertising 186