Akamai Marketing

MARCH 31, 2011

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. All Rights Reserved.

Social Media 188

Social Media Klout Policies Forums 188

Akamai Marketing

FEBRUARY 8, 2011

A deceptively simple yet dynamic tool for bloggers which measures what it calls “Engagement Events&# such as a comment, a bookmarked link, or a tweet about a particular post. There is even a feature to add additional pages, great for blog-specific campaigns and funnel analysis and comparing it to Engagement Events.

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

FEBRUARY 11, 2009

Now that the spotlight is on, every time there is a sponsorship, a meeting or an event, eyebrows will go up. After all, sponsoring and hosting events is an industry too, and it employs a lot of people. But that doesn’t mean that events have to be canceled. This will not kill the event or incentive industry.

Klout 100

Klout Eventful Policies Hosting 100

Akamai Marketing

MARCH 23, 2011

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. I particularly appreciated the process of the FLIRT model.

Review 142

Review Company Klout Policies 142

Akamai Marketing

MARCH 24, 2011

Then you could ask them “ where should we have a social media presence? &# Give every employee’s voice equal weight, no matter if they are your VP of marketing or the janitor. The idea holds water, or soda or a Belvedere vodka if your like me. All Rights Reserved.

Social Media 149

Social Media Klout Policies Small Business 149

Akamai Marketing

JUNE 28, 2009

Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. Put it in perspective.

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

FEBRUARY 3, 2011

Alice had lots of marketing avenues to explore, and one day, while Alice was pondering her next marketing move, she saw a White Rabbit. Be prepared to test the market, and don’t be afraid to fail. That’s how PEOPLE view MARKETERS. Even when you fail, you’ll learn something: just like Alice in Wonderland.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

OCTOBER 4, 2011

View more presentations from Akamai Marketing. 2) Free ticket to the Mari Smith event in Honolulu. I’ve started a list of things that I am grateful for that I have because I am a refugee: 10 Things I Enjoy Because I am not a Refugee. Unlike so many causes, a small donation to their efforts can make a huge difference.

Flickr 272

Flickr Campaign Consultant Social Media 272

Akamai Marketing

SEPTEMBER 13, 2011

In the marketing world, we toss around some language that can be confusing. You can purchase an audience fairly quickly and start marketing to the audience immediately. Events have the potential to create community, but simply attending or hosting an event does not create community either. Guess what?

Communities 174

Communities Creative Commons Buy Advertising 174

Akamai Marketing

FEBRUARY 22, 2011

All Rights Reserved.

Tools 163

Tools Klout Policies HootSuite 163

Akamai Marketing

DECEMBER 22, 2011

But 2012 will see some changes in this area and as a marketer, its none too soon. Social media for events is already hot, but we’ll start to see businesses of all types work their content and social efforts towards real-life experiences. Businesses will also be looking to location apps more often for this reason as well.

Social Media 217

Social Media Trends Smart Phone ROI 217

Akamai Marketing

JUNE 29, 2011

Social media at its best and most successful is integrated into an overall marketing strategy. Social Media benefits from integration: From email marketing to event marketing to advertising, the ways in which you can make your marketing program stronger using social media is almost limitless.

Social Media 180

Social Media Creative Commons Campaign Advertising 180

Akamai Marketing

FEBRUARY 9, 2011

If you thought that 2010 was a big year for digital marketing, you were right. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Let your customers make friends with one another too.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

MARCH 29, 2011

Think beyond the marketing team. If you can’t think of what to blog about, get inspiration from the news, industry occurrences, message boards and other communities where your customers are hanging out. Let your talented employees be your bloggers – ask for volunteers to start. Have fun with it and so will your customers.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

DECEMBER 29, 2011

This is the 2nd year that I’ve published my social media resolutions. Reading over last year’s resolutions I’m proud to say that I stay committed to each of them fairly well, though I some I outright failed at doing one of them. That said, I am glad I wrote my resolutions for 2011 as it gave me focus.

Social Media 186

Social Media Vimeo Creative Commons Platform 186

Akamai Marketing

FEBRUARY 24, 2011

When you are at a party.and you look around, who do you want to talk to? The people who look interesting or the people who are sitting by themselves?

Social Media 174

Social Media Small Business Eventful Marketing 174

Akamai Marketing

JUNE 6, 2011

Hashable is a new way to track the depth of relationships, but is it a full blown CRM tool and how can businesses use it?

Tools 146

Tools Eventful Social Media Marketing 146

Akamai Marketing

AUGUST 29, 2011

I find Storify works best with specific hashtags and is a fantastic way to curate conversation surrounding an event. Creating a cool Storify can be time consuming, but for event managers its well worth the effort of putting together the story of the event and promoting those who promoted your event.

Curation 255

Curation Paper.li Storify Tools 255

Akamai Marketing

MARCH 1, 2011

All Rights Reserved.

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

NOVEMBER 10, 2011

How can we use social media to support existing mediums and marketing channels? How can we integrate social media into our existing marketing programs: I’ve said it before, I’ll say it again, social media is the farm not the silo. If your using print, let’s find ways to integrate or even measure your print impact.

Questions 192

Questions Social Media ROI Domain Name 192

Akamai Marketing

JULY 23, 2012

The Real Social Media Lesson Behind the NRA Twitter Post After the Aurora Shooting. Last week’s shooting in Aurora left the nation in shock and renewed discussions about gun control. In the midst of this terrible tragedy, a poorly timed Tweet came from the NRA: “ Good morning, shooters. Happy Friday! Weekend plans?

Twitter 149

Twitter HootSuite Training News 149