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9 Custom Events That Fire on My Website

Jon Loomer

You should use Meta events to track important actions that happen on your website. While there are standard events for your typical transactions (purchase, lead, contact), I also use nine custom events that fire when important engagement occurs. These events benefit Meta advertising. Create a separate event.

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How to Find Your Audience on Social Media

Social Media Strategies Summit

Know Which Social Media Platforms They Use An obvious but important point: you need to focus your social media marketing efforts on the platforms your target audience is most likely to use. If LinkedIn is your top social traffic source, that could be because it’s the most popular social channel among your audience.

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How to create better social listening queries

Sprout Social

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. Social listening queries allow marketers to keep their finger on the pulse of what’s happening online.

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How to Size Images for Facebook Event Cover Photos

Sprout Social

One of the easiest ways to connect your friends, family or fans is through an event. And on Facebook, it’s simple to create an event , send invites and keep the conversation going. With all the noise on social, you need to make sure your Facebook event cover photo stands out and is memorable to invitees.

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How to use LinkedIn hashtag analytics to boost content reach

Sprout Social

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Hashtags may be the answer.

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How to Maximize and Humanize Your Investment in Professional Speakers for Your Next Event

Pam Moore

Hiring the perfect keynote speaker, breakout speaker, emcee, or workshop trainer for your event or conference is not an easy task. Learning how to actually achieve a positive return on your investment for the speaker is even more difficult! You are preparing for your big event and really want to ensure it is a huge success.

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How to Run a Quality Social Media Sweepstakes

Ignite Social Media

Read on to discover how to create social media sweepstakes that allow your brand to interact with fans, build a strong community, and turn leads into sales. . Steps for Planning a Social Media Sweepstakes . There are many options for what platform you can run your sweepstakes on from micro-sites to social networks.