Akamai Marketing

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Twitter-ups the future of events, sponsorship and event marketing

Akamai Marketing

Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? Ah, events. Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Everyone is doing it.

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The Wells Fargo Debacle.how to get around it

Akamai Marketing

Now that the spotlight is on, every time there is a sponsorship, a meeting or an event, eyebrows will go up. After all, sponsoring and hosting events is an industry too, and it employs a lot of people. But that doesn’t mean that events have to be canceled. This will not kill the event or incentive industry.

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Oscar Meyer Weiner Mobile makes appearance in Hawaii | Akamai.

Akamai Marketing

Surely hosting this American icon over such a venerable holiday is an honor. Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. And the tour in Hawaii will last over July 4th and into the following weeks.

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The difference between an audience and a community in new media

Akamai Marketing

Events have the potential to create community, but simply attending or hosting an event does not create community either. Social media is popular because there is potential for building a community, but simply participating in social media does not inherently give you a community.

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On Alice in Wonderland and Social Media

Akamai Marketing

The Mad Hatter Tea Party: Alice stumbles upon a tea party hosted by the Mad Hatter and a range of other curious characters. The real real, not the real you’re used to polishing, brushing and over airbrushing…leave that “real&# in the advertising world where it belongs. All Rights Reserved.