Adam Sherk

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5 Good Ideas for News Media Facebook Pages

Adam Sherk

4) Host Live Chats. The New York Times will sometimes create a special tab for major events. The tactic also works for Web properties but there is something about mentions in print that still resonates strongly with people. Poynter recently did a write-up on The New York Times’ use of live chats on their Facebook page.

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The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

My theory is that our ranks include a lot of former journalists who wouldn’t be caught dead using a word that’s clearly opinion, such as “best,&# but they’re willing to let these two adjectival phrases and a host of others that are more vague in terms of their promotional impact.